It is undeniable that Christmas time is peak retail season. So, what better time to up your digital marketing efforts, review your online strategy and update your web design? These are the 4 secrets to getting more website traffic – and more conversions – over peak retail season and beyond:
Embrace E-Commerce
If you have yet to transform your website into an e-commerce site, you are missing out on thousands of rands’ worth of conversions. The good news is that changing over to an e-commerce web design isn’t as costly or as complicated as you expect it to be. If you consult with the right company, you’ll be able to get this done at an affordable price, and fast!
Get Active On Social Media
People are on holiday over the festive season, which means they are probably spending more time than ever on social media. Now’s your time to strike! Create some new festive season related pieces as per your content marketing strategy and promote them on all of the social media platforms.
Tweak Your Design
A fully functional e-commerce web design is a must – but so is a Christmas-y look and feel. A simple tweak to your website colour or logo (think a cute Santa hat or some reindeer horns) can make all the difference when it comes to encouraging people to buy… and spread the word!
Use Holiday Hashtags
This will make it easier for people to find your posts on social media. Popular holiday hashtags include #ChristmasCheer, #ChristmasCountdown, #TisTheSeason, etc.
Allow the WSI OMS team to help you maximise your web design and digital marketing efforts over the holidays. We are online marketing and SEO/search engine optimisation experts that you can count on to generate the attention that your brand deserves. Contact us now to learn more.