With the sheer volume of material you need to post to social media on a daily, weekly and monthly basis, it can become quite an ungainly task to manage. Thankfully there are many excellent tools and apps available that can make the task much easier. Here are our five favourites:
Hootsuite
It’s become the standard scheduling tool out there and it’s easy to see why. It’s user friendly, it works across platforms, it’s scalable – enabling you to add accounts and account managers as you need to, and, with its excellent training platform, it’s easy to learn.
IFTTT
“If this then that” is an extremely useful social media management tool that not only helps you schedule your posts, it also automates the process with its trigger-action processes, which can be set up to instantly perform an action in response to a trigger you perform. Say you post a blog, this then triggers the app to perform an action such as create a Facebook post. This means that you don’t even have to create the post or tweet, you simply upload the blog and the app does the rest.
Sprout Social
This is rapidly becoming a favourite among online content creators. You can schedule posts in advance, make use of the feedback tools to check the success of your campaigns and monitor your mentions on social media.
SocialFlow
This takes content scheduling up a notch. Social Flow analyses the behaviour of social media users and then predicts the optimum time for each of your posts to be published. This can really help you make the most of your social media platforms by ensuring that you hit exactly the right target market at the perfect time.
Iconosquare
This one’s specifically for Instagram users. The apps ever-expanding and improving analytical tools help you make the most of the platform. Plus, of course, you can still schedule your posts and manage multiple accounts.
Contact WSI to assist you in creating a great, easily-manageable social media strategy.