Video marketing is successful for one simple reason, we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. We tell you how your business can benefit from video marketing and the five social networking sites you should not neglect.
Reduces advertising costs
Gone are the days when you would have to pay thousands in advertising fees only to find that your ad is an insignificant piece on the back page of some magazine. Video marketing reduces advertising costs, accommodating small businesses.
Inherent shareability
With the click of a button, consumers are able to share videos via social media sites. This “shareability” means thousands of consumers are marketing your brand for you. Think networking without the effort. It’s word-of-mouth advertising on a grand scale.
Information overload
In an age of information overload, videos are easy to engage with. Axon Research found that seven in ten people view brands in a more positive light after watching a video.
Five Social Media Sites you should consider for your video marketing campaign
Since its inception ten years ago, Facebook has surpassed more than one billion users worldwide. A restaurant owner would upload a video of the chef preparing a meal and since we eat with our eyes, this is a good marketing strategy to lure customers.
Twitter has more than 500 million users worldwide. Celebrities are using the new Twitter Vine video option as a video marketing strategy to promote their shows with sneak peaks, enticing viewers to tune in to watch the entire show.
Companies such as Woolworths are using the video share feature to promote in store events. Consumers who want in on the action then rush to a Woolworths near them. Video marketing also enables them to gauge audience reaction and monitor their brand.
Youtube
Youtube is widely used by celebrities as a video marketing strategy for their latest songs and films.
Tumblr
Tumblr is a popular video marketing tool used by many to capture the teenage market. Entrepreneurs such as Kendal and Kylie Jenner constantly post videos of their latest clothing range to create hype.
Revolutionise your business with video marketing and the correct social media. Speak to a professional to get your business where it needs to be.
Need help with your online marketing? Contact WSIOMS today.