Are you using mobile marketing for your African business as part of an overall digital marketing strategy? If you aren’t, then you certainly should be, because the statistics surrounding mobile usage and mobile Internet usage in the African region are quite astounding.
Here are our top three tips for a winning mobile marketing strategy:
- Create a seamless user experience. Your mobile site shouldn’t be an exact replica of your website. It needs to be less cluttered, clean, neat and easy to use. Users shouldn’t have to scroll very far to get the information they need and users should be able to click through to social media pages directly.
- No two audience members are alike, which means everyone deserves a personalised experience of their choosing. Allow users to choose what information they want to see, if/when they are contacted by you, how they want your site to appear on their mobile phone and more. Personalisation is the key.
- Use visual content when possible. Research shows that visual content such as photos, infographics and videos are much more widely shared than written content. If you can communicate your message using visual content, certainly do so. Track the visual content’s performance and see how it resonates with your audience.
Our digital marketing team delivers customised mobile solutions
For more information about how the digital marketing specialists at WSI can help you create a winning mobile marketing strategy, or if you have any questions, please do not hesitate to contact us today. Discover why so many businesses in Africa partner with us for mobile marketing success. We look forward to hearing from you.