While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started:
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Optimising Your Images
Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping search rankings high. Make sure that your images are optimised by including alt tags and using keywords wherever possible. Also, remember to keep images as low res as possible without affecting their quality: slow-loading images are sure to have a negative impact on your SEO.
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Optimising Your URLs
Using keywords in your URLs, as well as in your image alt tags, will help to make Google’s job that much easier. You can also include locations in your URLs to assist in obtaining higher rankings for location-based searches.
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Making Your Website Mobile-Friendly
This is likely the web design tweak that is sure to have the biggest impact on your search engine optimisation and rankings. Google has put a firm emphasis on the importance of having a device responsive website and is sure to favour your website if you have taken their guidance seriously.
If you are keen to enhance the quality of your web design and SEO efforts, it is time to get in touch with the team at WSI OMS. We specialise in all things digital marketing related. You can count on us to help your business reach its online marketing goals.