Whether you’re printing t-shirts, designing a logo or building an e-commerce website, the colours you choose play a role. Iconicfox.com recently released a colour in branding infographic that shows how some of the most popular brands, including Levi’s, Canon, Amazon and McDonald’s are using colours.
Here’s an overview of the psychological effect that some of the colours will have (make sure you keep this in mind when planning your web design):
Red
- Positive feelings that are triggered: power, passion, energy, fearlessness, excitement
- Negative feelings that are triggered: anger, danger, warning, defiance, aggression, pain
- Red creates a sense of urgency, which is why it’s effective in sales copy and design
- It encourages appetite, which is why it is frequently used in the fast-food sector
Orange
- Positive feelings that are triggered: courage, confidence, warmth, innovation, friendliness, energy
- Negative feelings that are triggered: deprivation, frustration, ignorance, immaturity, sluggishness
- Orange is considered bright, light and fun, so it may suit a non-corporate brand
- We associate darker shades with autumn, which lends itself to “earthy” brands
Blue
- Positive feelings that are triggered: trust, loyalty, dependability, logic, serenity, security
- Negative feelings that are triggered: coldness, emotionless, unfriendliness, unappetising
- Blue has a very calming effect on the mind and it is the colour of reason
- Blue is the colour of strength, wisdom and trust, which is why it’s used so widely
Purple
- Positive feelings that are triggered: wisdom, wealth, spirituality, imaginative, sophistication
- Negative feelings that are triggered: reflection, decadence, suppression, excess, moodiness
- History shows that purple has long been the colour of superiority such as royalty
- Purple lends itself to brands that want to position their offering as prestigious
Check out what Iconicfox.com has to say about other colours.
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