by admin | May 25, 2020 | Copywriting
Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand.
Think beyond written copy
The idea of writing a blog might seem like too much of a commitment, but what if you could spend just five minutes recording a short video that you can then upload to LinkedIn or YouTube? You can get your message out there without having to sit and down and spend precious time writing. Content marketing is not just about written copy. You can promote your services through a variety of media and platforms, which may actually suit your niche and business much better than written material.
Focus on what you do, not your company or brand
In the field of financial advisory, it’s better to post content that speaks to your industry and niche, rather than directly promoting your brand. If what you say is useful, then customers will seek out your services and develop an affinity with your brand. This is one sector where your product speaks for itself.
Repurpose content where you can
You don’t always have to generate 100% original content. You can also pick great content from industry thought leaders and post it on social media together with your comments and thoughts. This saves time, makes you appear in tune with your industry, and gives you a choice of great content on tap.
Focus on quality, not quantity
It’s better to have ten blogs with really strong content than an endless stream of mediocre or bad content. This is especially true in your field, where you want to demonstrate your expertise and competence.
Remember that it really is worth your while
Financial advisors can be rather single-minded and you know better than most that time is money, so it’s difficult to justify the time it takes to create content to market yourself, but you need to know that it is well worth the time you spend on it. Whether you take the time yourself or bring in digital marketing contractors to do it for you, the investment will be worthwhile as you start to see the return on investment in the form of more clients!
If you need a digital marketing professional to assist you in marketing your financial advisory services, WSI OMS can help. We are a leading digital marketing agency that excels in content marketing that really sells. Contact us for more information.
by admin | May 10, 2020 | Articles
As a freight broker, you are often faced with competing demands for your money. On one side you have commercial shippers that want to pay your invoices in 30, 60 or 90 days and on the other hand you have motor carriers that want to be paid immediately. This situation puts the broker right in the middle.
Obviously, if you have the cash flow you can pay the carriers immediately and simply wait for your clients to pay. If you don’t have the cash flow or if your freight business is growing quickly, this situation could lead to cash flow problems as well as unhappy motor carriers.
Freight Factoring can improve you cash flow instantly as well as improve the customer service you are able to offer both commercial shippers and motor carriers. Here’s how factoring can improve your customer service and client relationships:
- Take on more loads: You could unknowingly be damaging your relationship with existing clients because your are unable to take on more loads and new customers due to cash flow issues. When you partner with a factoring company, you will receive upfront payment for your invoices which will in turn enable you to take on more loads and new clients.
- Work with better quality clients: While your business might be offering a great customer service already, relationships can quickly turn sour when you discover that some clients don’t pay invoices according to the agreed upon date or that they weren’t creditworthy to begin with. Factoring companies review the credit quality of your new clients as well as your existing customer base, which will help you to determine which clients have good payment habits and enable you to only work with the best clients.
- Remove yourself from the collection process: A factoring company will handle the entire collection process for you. They usually have a team of highly experienced and professional collection agents that will do all the calling and administration involved with receiving payments for you. This allows you to focus on your business while the factoring company handles the collections.
Charter Capital partners with many freight brokers. Contact us today for a factoring rate quote.
by admin | Apr 10, 2020 | Articles
How can invoice factoring help you to better collect fees from your clients? Trucking and freight companies often struggle to find the time to collect fees from clients and sometimes clients take a long time to pay the companies in their supply chain. Trucking companies cash flow and thus profitability of the trucking company.
Without cash flow, a trucking company might not be able to take on new loads. This is where factoring solutions that were designed for the trucking and freight brokerage industry become useful. You will find that there are a variety of factoring companies servicing the market – you just need to select one that offers you the best rates and prompt service. At Charter Capital we provide factoring to many trucking companies with great success.
How does factoring work?
In order to understand why factoring is the best way to collect fees from your clients, you need to understand how factoring works. Factoring is a financial funding service whereby the trucking company can sell its invoices to a third party known as the factoring service provider. The invoices are sold at a discount to the factoring company. The funds are then advanced to the trucking company. The factoring company will collect the required payments from the clients. It’s that simple and is the ideal way to save money and frustration.
One of the main reasons trucking companies opt for this particular service is the convenience that it offers and the obvious cash flow benefits. If you want to avoid your trucking and freight brokerage suffering cash flow problems, your best solution is to acquire the reliable services of a reputable factoring company such as Charter Capital.
Factoring Companies can do more than just collect payments from clients or advance funds on outstanding invoices. They also provide the following conveniences to trucking companies through the following factoring:
- Funding before and after load deliveries.
- Advances on fuel and huge discounts on fuel with the use of a fuel card.
- Provision of free freight broker credit reports.
- 24/7 load approvals
- Funding assistance in as little as just 2 hours from request.
Use Charter Capital factoring service and never worry about cash flow again.
At Charter Capital we provide our clients with a prompt and reliable service. When you choose to make use of our cash advances, you can expect for us to handle the collection of payments with professionalism. We offer factoring specifically designed for the trucking and freight brokerage market and look forward to assisting you with your factoring needs.
For more information about factoring agreements and rates, get an instant factoring rate quote today.
by admin | Mar 10, 2020 | Articles
Factoring services for consultants
All types of consulting companies need to rely on revenue in order to keep their doors open and expand their businesses. Traditionally, many consultants would need to incur debt from a bank loan in order to meet payroll, pay suppliers and fund marketing activities. Today, this solution is less than ideal because not only are bank loans harder to obtain, but it’s the number one source of debt for consulting companies.
As a consultant, you may often need to wait a long time in order to get paid by a client. Many consultants have a strong pipeline of accounts receivable but will only get paid once their services have been delivered. Instead of adding strain to your business by waiting weeks or months for payment, you can partner with Charter Capital for factoring services where we buy your accounts receivable upfront. Get an instant factoring quote today.
About Charter Capital
At Charter Capital, we are committed to helping entrepreneurs realize their full potential. As one of the most well-known factoring companies in Texas, we understand the challenges that consulting firms face. Our principals have been providing specialized financial solutions to small businesses everywhere since the late 1980s banking crisis that stifled traditional lending, and have served as the financial backbone for thousands of companies.
Charter Capital provides lending alternatives, namely invoice factoring, to a wide range of industries. Get in touch with us to learn more about factoring for consulting firms.
by admin | Feb 10, 2020 | Articles
Staffing factoring – how your business will benefit
The staffing industry provides a vital source of people across a lot of industries – from nursing and medical, IT, office or clerical, light industrial, and professional staffing to hospitality. Any business focused on people and their skills is complex and have its own unique set of challenges. Like many other businesses, it can be stopped short because of the gap between invoicing and payment from clients. The staffing industry is often faced with cash flow problems since it takes time to place temporary staff in positions, which need to fulfill the hours required in the role before the staffing agency can invoice the client. In the meantime, those workers need paying, as well as the many other costs that come with staffing – marketing, advertising, rent, agency employee salaries, and the list goes on.
Invoice factoring is fast becoming the preferred financing option in the staffing industry, providing agencies with credit when they need it most. It takes quite a bit of time to build up a staffing agency and staffing factoring can help with the growth of a business, by improving cash flow and freeing up time for marketing and sourcing of skilled people.
Using the services of a reputable factoring company that understands the staffing industry, has quite a number of benefits:
- It provides a steady source of working capital
- Funding can be set up and approved in a matter of days
- Competitive rates
- No protracted application process where many financial documents are required
- Flexible credit customized for the needs of the business
- Back office services available, reducing administration
- Factoring is not a loan, so debt is not added to the balance sheet
- Factoring companies can offer flexibility in terms of how much needs to be factored in and how often
Charter Capital is a factoring company that understands the staffing industry
At Charter Capital, we are committed to helping entrepreneurs realize their full potential. As one of the most well-known factoring companies in Texas, we understand the challenges that staffing agencies face. Our principals have been providing specialized financial solutions to small businesses everywhere since the late 1980s banking crisis that stifled traditional lending, and have served as the financial backbone for thousands of companies.
