by Francois Muscat | Mar 23, 2012 | Business Opportunity
We always look forward to listening to Avinash. He has a great sense of humor and really makes your think about how best to use Google Analytics.
Print newspaper advertising – the rise and fall
When this happens to you what is your plan on how to deal with this transformation in the world
Influence – and experience is something Avinash likes. Make sure that when you influence people make sure that you deliver an incredible experience and if you deliver an incredible amount of value – you should get a lot of money.
Re-imagine Greatness – most consultants report garbage like clicks and page views – a sign of high quality stupidity
Fans, likes, or flavor of the month
These are just How Idiots Track Success (HITS)
Its better to be rich and an Idiot than poor and be an Idiot
Bounce Rate is “ I came, I puked, I left”
- Look at 2 unique reports and look at the top 10 entries and fix the bounce rates
- Look at the campaigns that is sending bad traffic – fix this and you save them money
- Measure brand destruction – when you upset your visitors
- Google browser size labs to see what people see
- Look at loyalty not page views
- Abandonment rate – focus on this metric
- Find out where you are losing the most amount of money
- Show your clients where you can save them money and they will be loyal to you for the rest of your life
- Its not important how many people come to your site – you need to get your share of search
- The single best metric to use is “task completion rate” and you must do this
How are we getting people to come to our website
When they came what did they do
Acquisition, behavior, outcomes
Focus on metrics that focus on the important things for your clients
Customize your reports for your clients
Focus on the micro conversions to show how much money you bring to them
Focus on acquisition and outcomes with email
Social media – don’t shout – participate in the conversation
An unbelievable applause
by Francois Muscat | Mar 23, 2012 | Articles, Business Opportunity
Client retention – Helping your clients keep their customers
Steve has provided all WSI ICS a copy of their software so that we can use this and get information on how we can find out more from our customers.
We all have got those customers that will promote you and understanding why they promote you is key to your success
Our customers are going to be asking us about ZMOT and we must be ready to help them improve
Replacing an old customer with a new one is not the same – you just don’t make the same profit as you have incurred more sales and marketing cost
Once you understand why, you can turn your customers into a digital sales force for you customers
by Francois Muscat | Mar 23, 2012 | Business Opportunity
The most beautiful city in the world. Ron thanks Gilles and the French ICs for making this happen.
First off, we miss Maribel and wish her a speedy recovery.
The challenge for us is to share a view success stories for us to share with Ron.
The spirit of E&I is everything that each of us feel as we are a community.
Our focus is how we must enhance the value that we provide our end clients.
The services that we provide our clients really add value and we shouldn’t underestimate our impact on the market.
WSI took on 135 new IC franchisees in 2011 – great growth for our business.
Our International drive is through our Master Franchisor program so that we can grow in all countries.
Our focus is on customer centricity and WSi will be providing us valuable information like which industries and markets are the best for us to serve.
Ron is delighted to announce that WSI has signed an agreement with Sandler Sales Training – this is a great move and offer for us WSI consultants. Building sales competency in our network is crucial to our success.
Where we are going with our industry – the zero moment of truth – get it here www.zeromomentoftruth.com and learn about providing significant value.
The buying cycle of truth.
84% of people make decisions based on “zero moment of truth”
Make sure that we do the 5-6 things that we must do to take advantage of using the “zero moment of truth”
Customers want to hear how others have experienced your service – the power of video brings this to life and is one of the best ways to convert.
Ron ends of with “Learn a lot and have a lot of fun”
by Francois Muscat | Mar 23, 2012 | Business Opportunity
Gilles Dandel and Tracey Spence. Gilles is speaking French and he welcomes us to Paris. He has done a great job in developing the WSI IC community in France.
Gilles found out that Tracey’s family goes back to some royalty way back. Amazing Google research.
Tracey also dug a bit of dirt. Gilles was a majorette – now the secret is out
Up next Ron McArthur our president
by Francois Muscat | Apr 6, 2011 | Business Opportunity
After attending two action packed days at the Excellence & Innovation Conference, I held a one-day advance Digital Marketing training for around 60 WSI Internet Consultants.
As usual these days are hard work, as I have to lecture, as there are too many attendees to have break out sessions and assignments. We do make it interactive though with questions throughout the day.
I cover the complete Digital Marketing spectrum and deliver them in 3 parts:
Here I am with my colleagues, Alejandro Odio, myself, Marianna Muscat, Gilles Dandel & Doug Schust.
1. Online Lead Generation: Introducing all the ways to generate leads online in priority of our clients business goals
2. Online Brand credibility: In this section we introduce all the Social technologies to use. Social Tech is really important for word of mouth referrals
3. Communicate and stay in touch: After your prospect or client has visited your site, what are the techniques to use to keep in touch and stay top of mind.
4. We then ended off with account management strategies. The solutions discussed are Competitor Analysis, Marketing Research and measurement dashboards.
It was good fun and great to meet with my fellow ICS.
My next training session will be two days on Bogota, Colombia and a week later in Orlando.
Looking forward to seeing the WSI Internet Consultants from that area. Last year we had a blast.
by Francois Muscat | Apr 6, 2011 | Business Opportunity
I am on a roll this month and attending the WSI E&I Conference in Birmingham was a pleasure.
Following on from the Community Award, later in the evening I was surprised to win another award, two in one night, wow.
The Area Rep award, which is based on performance, achieved for the South African region of which I look after.
The Area Rep award is challenging as it is based on performance against all the other countries. We scraped in at 5th place just behind Canada & France. Mexico & Monterrey took the first 2 positions with a revenue increase of 140%. That is an excellent result and Carlos Guzman & Alberto Ferreiro must have worked really hard to achieve that. Just goes to show how well the Mexican Marketing is growing with regards to Digital Marketing. We achieved a 34% increase, which is really pleasing considering our currency is weaker than our European & American counterparts.
So the South Africans are on the board and we are going to work hard to move up the ladder next year.
