by Francois Muscat | Dec 6, 2009 | Blogging, Business Opportunity
Live blog post demo
I am currently presenting to the top performing WSI Internet Marketing Consultants on the uses of blogging and twitter for business. This group is really experienced so I don’t need to explain blogging in much detail.
An interesting search term that I found today; “ is wsi internet consulting a scam ? ” Well anyone who is in attendance here today will know that we are a proud group and certainly an Internet Marketing company that achieves some outstanding results for our customers.
Here is our President Ron Mc Arthur opening our Digital Marketing Underground training.
How do I start blogging?
Many people ask me “what is a blog?” and “how to post a blog?” I thought it would be best to demonstrate how I create a blog post and then see how soon it gets read after being published.
I start by loading the SEO Blogger Firefox plug-in from Wordtracker and select keywords that will help me optimize my blog post while writing it.
We are using WordPress so the first thing I do is view how many users are online before I post my blog content. As soon as I publish the post I will return to the dashboard and see whether there is an increase in the number of users.
Hopefully I will get an improvement in the number of users to prove my point. Let’s see how it goes.
I will let you know what the result was in my next blog post.
by Francois Muscat | Nov 30, 2009 | Business Opportunity
A quick update on the WSI Paris Internet Marketing summit.
We had a great turnout thanks to Gilles Dandel and the support of his IC group.
For the Internet Marketing Summit we had just over 40 attendees and among them were some 12 franchisee prospects.
I was the last speaker and that is always difficult as Gilles Dandel, Frederic Poifol & Philippe Thoniel presented some great material on search engine optimisation, Pay Per click marketing and social media marketing.
I really had to concentrate hard as I was the only English speaker and had to figure out what the previous French speakers has presented, but all went well.
These presenters demonstrated the many ways to get visitors to your website and my presentation covered what was required to convert those visitors into prospects.
As usual I focussed on Content Marketing as I am a big believer that this is best way to build an asset from one’s website.
It was great to have Ron McArthur with us for the entire two days. He opened the summit and presented some interesting stats on how marketing spend on the Internet has now surpassed TV & Radio in the USA and soon in the UK.
The next day & a half I presented most of the training that we had done in Spain that was so successful.
Here is the agenda of the training:
We received some great feedback for the ICs that attended and this made it all worthwhile.
I really enjoy my job and the freedom that my WSI franchise gives me
Here is a comment for Anita Plak Semprimožnik
Hi Francois,
Thank you very much for the IM training in Paris. Must say that your training was the best I have attended within WSI as it brings a lot of value to my business. I also appreciate the system and the tools you have shared with us that I can implement immediately.
I meet great people from all over the world. Many of them invite me to their homes and and are so hospitable. The WSI family really exists and works, all you need to do is join in and have fun.
by Marelise da Silva | Nov 30, 2009 | Business Opportunity
The current economic climate means that you need to consider a number of important factors when investigating your next franchise opportunity business venture. An Internet Marketing franchise like WSI offers a number of undeniable advantages over more traditional franchise concepts or business models.
Top 5 Reasons to buy an Internet Marketing Franchise
Low Overheads
An Internet Marketing business is ideal if you’re looking for a home-based business. As a result, your overheads are drastically lowered because you forfeit the cost of:
- Lease Expenses
- Commuting Expenses
Affordability
An Internet Marketing franchise doesn’t require the expense of building and equipping like your typical restaurant franchise.
Reduced Employee Dilemmas
An Internet marketing business requires little or no staff. Consequently you should be spared the inherent headaches, drama, and challenges that most small business owners face today with hiring, training, and managing multiple employees. Not to mention the benefit of lower operating costs and higher profit margins with hardly any/no employees to pay and retain.
Tax Advantages
If you own a home based Internet Marketing franchise there are a number of legitimate tax deduction benefits that can save you thousands a year by lowering your yearend tax bill.
Improved Lifestyle
If you choose to work from home (and most Internet Marketing Consultants do) you are given the freedom of constructing your own schedule which means you are able to free up time to do the non-business-related things in life.
A home based Internet franchise opportunity should ultimately give you more free time in your day to day life by allowing you to make your own schedule. It should also hopefully give you more time to spend with your family and loved ones.
by Francois Muscat | Nov 12, 2009 | Business Opportunity
I have been invited to present Conversion Architecture at this year’s “Internet Marketing International Summit” in France. The summit will be held on 26 November 2009 at the Holiday Inn Gare de l’Est and the pricing is € 149 p/person.
The topic for this years summit is “Learn how to drive more profits using Internet Marketing strategies during a global recession” and the expert speakers includes:
- Francois Muscat – Myself (WSI South Africa)
- Ron McArthur – (WSI Canada)
- Maribel Guiste – (WSI Canada)
- Philippe Thoniel – (WSI France)
The topics that we will be discussing:
Search Engine Optimization
Rank at the top of the search engines and increase web traffic
Pay Per Click
Pick up the latest, most effective tactics of paid search advertising.
Social Media Optimization
Dominate the front page of the search engines with social media.
Conversion Architecture
Increase conversion rates with a website focused on driving results.
Attendants to the summit will receive:
- Leading internet trends and business strategies;
- Search engine power search tool;
- WSI Internet Marketing analysis;
- Expert’s guide to Internet Marketing DVD;
- Certificate of participation;
- Food and beverages.
I haven’t been to France yet so I believe this will be an excellent journey for myself, and for people attending the summit. See you there!
by Francois Muscat | Oct 27, 2009 | Business Opportunity, Online Marketing
I met Marvin Himel 3 weeks ago in Toronto where we were working on new a new training curriculum for WSI Internet Consultants. We have developed an exciting Digital Media Professional’s training that will leapfrog WSI Consultants ahead of their competitors.
Marvin is our sales trainer and mentor to many ICs and 2 years ago he put me through the paces in his ‘train the trainer’ program. I must say that it was stressful but well worth the experience.
Anyway Marvin invited me to present at his Power Hour session where he invites guest speakers. He calls the session “Lessons from the Masters” Examples of up-selling by Francois Muscat. I am flattered to be called a master.
I presented my overall strategy on how I run and grow my WSI franchise. My business model is one of recurring revenue and the way to achieve this is to provide ongoing Internet Marketing services that achieve measurable results.
I like my clients to recognize me as their online marketing partner who adds value to their business. So one way that I demonstrate this is to work on a month to month basis, with no contracts for any of my online marketing services. I guess that is my way of putting my money where my mouth is. No results, no pay.
I believe in simplifying the Internet for businesses and my approach is:
- Every business needs credibility and an online brand if they want to increase their chances of a visitor doing business with them
- All businesses need lead generation and they need it right now. So I recommend strategies and services the achieve immediate results and provide them with a roadmap going forward
- Most importantly, all businesses should have a list, or develop a list of clients & prospects that they can educate and provide relevant and interesting information to help build credibility, do lead generation and provide ongoing support & information. This trusted list will generate future business.
I then discussed the top questions that I ask so that I can propose the best and most cost effective solution.
Next, I showed my sales folder where I have real live examples of the results that I get for my current clients, all with references, case studies and testimonials. This is where I build my credibility so that people will engage with me.
My killer solution for any business is the competitor analysis report. This is an analysis of my client’s top 3-8 competitors. I reveal their online strategies and develop a cost effective game plan that produces rapid results.
Eventually we got to the main part of the presentation where I role played the way I interact with my clients during our monthly/quarterly reviews. I shared examples of my reports, meeting minutes and presentations.
Finally the best way that you build credibility and generate quality leads is to do small educational seminars. I have found this to be a great way to develop my business as there is no hard sale. The prospects choose you based on their impression of your ability.
I love using mind maps as they help to display information in logical way and it helps show the connectivity between the presentation subjects.
It was a great hour and I received some wonderful testimonials. Here are some comments.
This is a great business and I love the WSI network.
From Robin Oliver
Francois, I was actually discussing your presentation with another IC and we both agreed – it was one of the best presentations I have heard since joining WSI this summer. There was a lot of good information that was easy to understand, even for a newer IC.
Thanks for the information!
From Kalpana Murthy
Hello Francois,
Thank you for an amazing presentation today, during Marvin’s power hour. It
was very educational.
From Dale Kropa
Francois,
Today’s presentation was perhaps the most meaningful presentation I have attended since joining WSI 3 months ago. I have been attempting to get my hands around a number of different SEO/SMO concepts and your presentation today helped me to sort things out and I thank you for that.
From Sami Matani
I was amazed with your unorthodox approach towards your clients in terms of money back guarantee and no contracts; you are not only showing confidence and integrity; you are forcing your clients to close with you because simply they have all the world to gain and nothing to lose.
I would love to have you as my mentor and I have in mind the right clients for such expertise. I’m sure you’ll hear from me in the near future
From Asma Mubarak
Thank you for the great presentation as always
From Bruce Francisco
Hello Francois
Thank you for a terrific webinar today. I also listened to your talk with Darren Kincaid last week and you provide so much useful information for us newer ICs, they really should put you into our initial training.
by Francois Muscat | Oct 4, 2009 | Business Opportunity, Digital Media Marketing
During one of our lunch breaks at our WSI Excellence & Innovation convention I had the pleasure of sharing a table with Jeffrey. He is really approachable and a pleasant guy to talk to. We spoke about his book, Waiting for your cat to bark and discussed the persuasion ideas that he presented during his keynote speech.
He makes a couple of good points on what makes visitors take action on websites. If they are motivated to get the content then it doesn’t really matter how bad the navigation is. But, if you are competing against sites that have great content that people want, then you really need to work on your persuasion strategies, such as using contrasting colours in your “call to actions”
I was also with my good friend Ronnie Adelman, one of the original WSI ambassadors and my mentor. Ronnie is a well known speaker on the WSI circuit and is currently arranging a Digital World Tour where the top WSI Internet Consultants will present. He plans to hold these conferences in 36 countries worldwide. He loves to travel and I am hoping to join him on a few of these conferences.
Ronnie & I are planning to hold one of the Digital World Tour conferences in South Africa next year and with a bit of arm twisting we are on the way to getting Jeffrey to present with us in South Africa. Hopefully in May 2010.
Here we are posing for a picture with Jeffrey.
From left to right, Francois Muscat, Ronnie Adelman, Jeffrey Eisenberg.
