by Marianna Muscat | Jan 13, 2015 | Content Marketing, Copywriting
You may not think you need the services of a professional copywriter, but having well-written copy on your website is a crucial part of securing a high search engine ranking, reaching your target audiences and ensuring everyone who visits your website is able to find what they need quickly and easily.
At WSI, we have a team of professional who specialise in copywriting; we’ll get to know your company, identify the tone of voice that you want to convey and figure out the best way to get your message across using high-performing copy. Whether you want your blog updated monthly or several times a month, our writers can create compelling and creative content tailored to your website.
- Website content – Your site needs content that turns each visitor into a customer, as well as content that helps people find the information they need quickly and easily. If your website is confusing or too cluttered, you’ll lose visitors quickly.
- Blog posts – We recommend your blog be updated at least once a month, as fresh content is necessary to maintain a good place in search engine rankings as well as communicate information about your products or services.
- Press releases – If your company has something newsworthy to announce, don’t underestimate the power of a well-written press release.
When your copywriting is handled by professionals, you’ll have time to devote your energy to more important aspects of your business without having to stress about writing compelling content. Simply relax and leave the work to us. If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you.
by Marianna Muscat | Jan 6, 2015 | Copywriting
A succesful internet marketing strategy will always include good copywriting, but writing blog content, web content, or any other type of content is often more difficult than it seems. The content on your website is hugely important because it determines a number of factors, including how your website ranks in search engine results, who is able to find your website and how wide of an audience reach you have.
Want to become a better copywriter? Here are some tips:
- Write without punctuation and in a stream of consciousness style. Your first draft will almost never be your final draft, so if you get some ideas swirling around then get them down on paper and don’t worry about proper punctuation or grammar – that will come later.
- Write two different descriptions of the same product or service, using the same keywords and see which one is better performing. It’s a way for you to learn what works best.
- Use second person – “You” – rather than using third person in the copy. Addressing the person who is reading your website as “you” is much more personal and direct than referring to them as a customer or something similar. Unless you’ve been instructed to write in an extremely formal style, casual and personable language is usually best.
- Consider dictation. Some people have an easier time speaking rather than writing, so you may find speaking into a recorder then transcribing it is preferble to you.
- Be cautious you don’t come across as too sales-y. Professional copywriting should not be “sell, sell, sell,” rather it should inform, answer questions and persuade.
If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you.
by Marianna Muscat | Jan 6, 2015 | Copywriting
A succesful internet marketing strategy will always include good copywriting, but writing blog content, web content, or any other type of content is often more difficult than it seems. The content on your website is hugely important because it determines a number of factors, including how your website ranks in search engine results, who is able to find your website and how wide of an audience reach you have.
Want to become a better copywriter? Here are some tips:
- Write without punctuation and in a stream of consciousness style. Your first draft will almost never be your final draft, so if you get some ideas swirling around then get them down on paper and don’t worry about proper punctuation or grammar – that will come later.
- Write two different descriptions of the same product or service, using the same keywords and see which one is better performing. It’s a way for you to learn what works best.
- Use second person – “You” – rather than using third person in the copy. Addressing the person who is reading your website as “you” is much more personal and direct than referring to them as a customer or something similar. Unless you’ve been instructed to write in an extremely formal style, casual and personable language is usually best.
- Consider dictation. Some people have an easier time speaking rather than writing, so you may find speaking into a recorder then transcribing it is preferble to you.
- Be cautious you don’t come across as too sales-y. Professional copywriting should not be “sell, sell, sell,” rather it should inform, answer questions and persuade.
If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you.
by Marianna Muscat | Oct 1, 2014 | Content Marketing, Copywriting
Content marketing strategies are usually created and executed by a two groups of people who happen to be polar opposites. On the one hand, you’ll have the financial manager or business owner who wants professional content that will have a direct (positive) impact on the company’s bottom line. Then you’ll have a team of creative who can come up with everything from strategic, smart ideas to outrageous request of videoing a cat on a Roomba (with the company’s logo) or something that only has pure entertainment value.
Here are a few questions you should ask yourself before you post anything online:
Is it interesting for your audience?
What you find interesting may be completely different to what your audience will find interesting. Sure, you would click on a lick announcing a new CEO of the regulating body in your industry, but your direct clients probably won’t care that much. Make sure you’re able to write something that your audience will click on.
Does it fit your brand?
If another company you admire (or compete with) is doing something cool online, remember the same strategy might not work for you. Groupon marketing, for example, doesn’t fit every brand and business. Make sure the content you’re generating fits with your overall marketing goals.
Will you be able to distribute it to the intended readers?
Some of your clients will need to be reached via e-mail while others prefer mobile engagements. Make sure the content you are generating can be distributed to their preferred platforms.
Need somebody to help you with your content marketing strategy? Contact WSI OMS today.
by Marianna Muscat | Sep 17, 2014 | Blogging, Content Marketing, Copywriting
Unless you are Apple, McDonald’s or another huge business, the content you generate and distribute as news will be done by you. Being able to make use of user-generated content is the ideal position to be in, but many small to medium sized businesses (unfortunately) don’t yet have the brand loyalty to expect bloggers to scrutinise their new product developments and other news for them.
If you’ve got a website and a blog, you need to be your own journalist (or at least hire a digital marketer that will act as a journalist for you). Everything from new hires, promotions, company events, product launches and expos should be regaled to your readers and followers as news. If you’re not recreating what you do in real life online, then you are missing great opportunities to market yourself to potential customers as well as existing customers.
Finding newsworthy things to blog about
Blogging about your own business isn’t good enough – you have to stay on top of what your competition is saying and what’s being said in your industry. If there’s a controversial issue, new research or changes in the industry, you should be the first one to break the story to your followers. Take a news article that relates to your business, link to it and write your own opinion on the subject to customise it to your target audience.
If you need someone to be a journalist for your business, we can help. Contact our creative content marketing team today.
by Marianna Muscat | May 27, 2014 | Copywriting
When you think about building and designing an excellent website, copywriting probably isn’t the first thing that comes to mind. But a website which has compelling content is more likely to turn a visitor into a customer, especially if the website is user-friendly, easy to navigate and contains all the information the visitor is looking for. At WSI we have a team of professional copywriters who will work with you to develop attention-grabbing content.
How can great copywriting improve your website?
- By using key words and key phrases your target audience are searching for on a regular basis, your website will be more likely to appear in specific search results.
- Peoples’ attention spans are shorter than ever, especially in this age of instant information. You need content that grabs your visitors’ attention the moment they arrive at your site and keeps them there.
- Our copywriters use a variety of analytics tools to discover which specific words and phrases your target audience type into their search engines. By incorporating these words and phrases into your website’s content, you have a greater chance of being found by more potential customers.
Rather than spending your valuable time trying to create content for your site, why not partner with us and let us do all the hard work? We take the time to truly understand your business, your message, the tone you want to convey and we take into consideration the audience to whom we are speaking. You’ll get great content and you’ll have more free time to devote to other aspects of your business.
For more information about copywriting services available from WSI OMS, or if you have any questions, please contact us today. Discover how great copywriting can add value to your website. We look forward to hearing from you.
