by Marianna Muscat | Mar 4, 2014 | Copywriting
You may think that writing copy for your website is an easy task, but many people quickly discover that effective, creative and high-quality copywriting is much harder than it seems! It’s important that your website copy conveys the important information that the visitor is looking for in an easy to understand way while still holding their attention and it’s also important to communicate in a way that accurately represents your company’s message and image.
Our professional copywriting services include:
- Blog posts. When you have a regularly updated blog on your website it helps improve your search engine rankings and ensures your website contains fresh content. Rather than taking the time out of your week to come up with blog topics and blog content, simply leave it to us, the pros!
- Website content. The copy on your website can be responsible for turning a visitor into a customer, so it’s important that you get it just right. We help create customised copy that will grab each visitors’ attention.
- Press releases. If you have an important company announcement and want to use a press release to convey the information, our team can compose a release and even distribute it to a few news agencies on your behalf.
One thing that sets us apart is that we truly take the time to get to know you, your company, your values, goals and missions, as all of this impacts the tone and style of your website content. For more information about copywriting services available from WSI OMS or if you have any questions, please contact us today. Discover how great copywriting can add value to your website. We look forward to hearing from you!
by Marianna Muscat | Feb 25, 2014 | Copywriting
A copywriting agency is a business that provides copywriting services that include writing and editing content for businesses, individuals and other organisations. These services are the cornerstone of effective online marketing and involve strategy, expertise and creativity. If you want to increase traffic to your website and build brand loyalty, then it’s imperative that you make use these services to attract potential customers.
A few advantages of hiring a copywriting agency:
- Take your business in the right direction from the start.
By making use of seasoned, qualified experts, you will enable your business to maximise its potential. When you do things properly from day one, you will be able to draw the best clientele and also send messages effectively – ensuring that your products and services come alive with pizzazz right from the get-go!
- Build a sustainable, strong brand message from day one.
Having professional copywriting services to help you with brand messaging and brand-building from the very start can give your company that extra push it needs to become a household name.
- Save yourself a fortune in time and energy
Focus on the core functions of your business by leaving the work up to us! When you can free up a huge chunk of your time, you are able to focus on your bottom line – while we focus on getting your company out there backed by a solid brand message.
Our website copywriting and content generation services combine the science of keyword rich content with creative copywriting – creating goal-driven effective content. Contact WSI today for more information on copywriting services that will get you on track to reaching your target audience!
by Marianna Muscat | Feb 18, 2014 | Copywriting
Rather than letting your website stagnate, turn it into a powerhouse for generating sales with the help of professional copywriting services. These days, one of the most powerful marketing tools in electronic media is blogging – and when it comes to building your brand and educating current and potential clients, then nothing does it better than a blog!
Blogs not only help you to build brand awareness, but they also entertain your customers while educating your client base. Best of all, while this is happening, you are also driving traffic to your site. In posting informative, engaging blogs, you are creating a community around your product, providing technical support and enhancing customer service. Blogs are a cost effective and a highly credible way for you to market your products or services – and by using copywriting services, you can maximise your returns far more effectively.
Two things that you need to make sure of for your blog to be successful:
Content only brings in revenue when your blogs are fresh, easy-to-read and relevant. By writing fresh content and keeping your customers up-to-date on the latest industry news, you keep them entertained, engaged and coming back for more.
By using the right keywords, key phrases and title-tags, your potential customers will find you faster than they find your competitor.
Whether you want tips on your next blog post, you need a guest blog post to supplement your website or you need someone that can write blog posts on your behalf, we can supply you with the services you need.
Contact WSI for industry-leading copywriting services that will turn your company website into a profit powerhouse while you can sit back and focus on running your business!
by Marianna Muscat | Feb 11, 2014 | Content Marketing, Copywriting
We live in an age where content is king – and copywriting services will help you create current, engaging content that will put you ahead of the competition. Business owners make use of copywriting services to persuade someone to buy a product or to influence their beliefs.
If you need your website to be re-written or if you are in need of a blog, a press release or a company profile, then you need the copywriting services of WSI. Your website content needs to be created in such a way that it engages readers and search engines alike. It can be a time-consuming and tedious job to sit down, write everything yourself and keep it updated – never mind keeping the site’s rankings up at the top! We like to get to know our customers and get a feel for their corporate image, their way of doing business and their individual needs – that way we can write accurate copy that reflects your business ethos while applying the latest SEO techniques.
Copywriters can help you create the following:
- Taglines
- Web page content
- Online ads
- Marketing communication media pages
- Social media content
- Other forms of electronic communication
Copywriting is, in other words, the art of communicating a message, influencing sales, generating leads, increasing customer care, boosting your credibility and creating engagement – all in order to ultimately position your business the best it can be. At WSI, we work together as part of a creative team where we get to know our customers and their needs well enough to offer them a service that is unique to their company and their brand. We are responsible for telling the story and crafting it in such a way that it resonates with the reader to ideally produce a favourable emotional response.
Pass the burden of writing compelling copywriting content on to us because we can offer you the most competitive prices and quick turnaround times on leading content. Contact WSI today to talk about our copywriting services – because we know what you need.
by Marianna Muscat | Feb 4, 2014 | Copywriting
We live in times where thousands of businesses are branded under the same “title”. Copywriting services fulfil the need to differentiate one company from the next. In our current economic times, it is important to set yourself above and apart from the rest and the way to go about doing this is by writing fascinating copy specifically formulated for your company!
These days, the emphasis is on branding your company, so everything you publish – from your blog and social media to the text on your website – is in line with this over-arching brand concept. WSI can assist you with effectively building and supporting your brand by writing content that is in line with your vision, mission and target audience to be used in adverts, online media, websites and presentations. The standards for blog posts, e-books and articles are getting higher and higher and the demand for stronger, higher ranking and more innovative content will only keep growing.
The early bird catches the worm:
Keeping up-to-date with what people in your industry are talking about is a necessity and it’s very important to stay familiar with current trends and breaking news. It is important to know what kind of target audience you need to write for and what goal you are trying to reach. Up-to-date topics can be used in timely blog posts and e-books that customers and others in your industry will want to read. Creating new content that is catching, current and always released before anyone else can write about it will keep you one step ahead of the rest!
Your website enables your business to project your image to its stakeholders, clients and investors – and it can make or break your reputation. At WSI, we aspire to set you apart from the rest by offering breakthrough copy writing services that your target audience simply can’t ignore!
by Marianna Muscat | Jan 27, 2014 | Copywriting
Thinking of copywriting may conjure up images of grade school, when your instructor insisted you had to write at least 500 words in order to receive a passing mark. In the real world however, if you can get your message across clearly in less than 100 words, it’s very beneficial for you to do so! This is especially true regarding website copy, as your goal is to turn as many visitors as possible into customers.
- People have short attention spans. We live in a time when someone can simply click out of your page and go back to the search engine results and if your website is very text heavy, that may be exactly what they do. Visiting a website that contains blocks of text is overwhelming for the reader and they’re likely to not read it at all. Communicate the essential information quickly and easily.
- Too much text can obscure or hide your company’s message. If you try and dress up your content with fancy jargon or complicated phrases, there’s a chance the message may be lost. Cut through the clutter and keep it simple.
- Content-heavy websites are not aesthetically pleasing… and aesthetics matter.
At WSI we have a team of professional copywriters who can create meaningful and unique content for your website or your blog. High-performing content means that your website becomes higher in search engine rankings and has a better chance of reaching your target audiences. So rather than taking on the task of writing content yourself, call WSI and learn how we can help.
If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you!
