Why your company needs a copywriting expert

by Marianna Muscat | Nov 19, 2013 | Copywriting

Because we live in a predominantly visual society, hiring a copywriting expert to write your website copy and blogs might seem like an unnecessary expense. Many studies have shown that people don’t like finding out about a company and the products and/or services they provide by reading large blocks of text, and that videos and images should be utilized in conveying information.

Does this mean that copywriters have become redundant? That you should save your money and just write a few sentences to accompany the videos and images you upload yourself? The answer is a definitive ‘no’, because in today’s content driven world, well written copy is more important than ever.

Consider this, all effective advertising efforts nowadays incorporate a social media strategy. Consequently, we have come full circle and well written copy yet again lies at the very heart of brand building. And although videos and images should be used to help tell your story, without effective copy to accompany these visuals, the story you tell will lack a clear structure and the elements will come across as disjointed.

It is therefore clear why employing the services of a company that offers professional website and blog copywriting services like WSI OMS makes so much sense.

As professional copywriters, they know how to convey information in an effective manner that will both engage the reader and bring across your message. A good copywriter will also ensure that all your copy is consistent in style and so create a recognisable personality for your brand and/or company. Furthermore, they know how to create motivating calls to action and so turn potential clients into loyal clients.

A professional copywriter is also trained to make sure that his or her work adheres to the highest grammatical standards, because there really are few things worse than having a good idea spoiled by bad execution.

So, rather contact us today and make use of our professional copywriting services.

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What professional copywriting services can do for SMEs

by Marianna Muscat | Nov 12, 2013 | Copywriting

While you were still nurturing your business through its infancy, handling your copywriting needs yourself was indeed the sensible thing to do. Money was tight, your turnover was small, and to grow your business into a successful enterprise required that every possible cent was channelled back into generating profit.

Now, however, you have established yourself, and like every other facet of your business, your marketing strategy has to evolve.

You may be wondering why outsourcing copywriting expertise provided by a company like WSI OMS is suddenly so important. Well, there are a number of reasons that, like doing it yourself in the beginning, just makes sense.

Firstly, because consumers now have access to a much larger market, stating what your business does and listing a few benefits is not enough to motivate a purchase anymore. If a consumer is going to pick you over one of your competitors, your company’s advertising campaigns must appeal to who they are and not just to what they need. It is therefore of vital importance that you get someone who understands the intricacies of marketing to help you build a strong, clear and appropriate brand identity.

This leads us to our second point. Coherence is key. By this we mean that once you have established a brand identity that appeals to your target market, you have to make sure that all you marketing content promotes your chosen brand narrative. However, whilst an amateur’s first instinct would be to hold onto the most superficial aspects of your brand identity for dear life in order to keep things ‘consistent’, a professional copywriter understands that you can actually tap into a much larger market simply by highlighting different things that makes your brand unique.

The third reason for hiring a professional is that, as a successful business owner, you obviously have much better things to do with your time than sweat over one sentence.

Contact us for more information on how our professional copywriting services can help you.

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Get copywriting specialists if your company is highly specialised

by Marianna Muscat | Nov 5, 2013 | Copywriting

If your company delivers or sells highly specialised services or products, you’re probably of the opinion that you should take care of copywriting in-house. If it is copy or content for an internal document, this is indeed a perfectly good option, but if it involves any communication that is aimed at prospective or current clients, it can be a very bad idea.

The reason for this is that, whilst you know your product inside-and-out and understand all the intricate technicalities, this is rarely information that the general public can – or have the time – to process. All they usually want is to quickly and clearly understand exactly what you are selling and why they should choose you over one of your competitors. Furthermore, it can come across as patronising to those who understand the jargon, and intimidating to those who don’t. You also want to remember that, if people don’t understand what you are saying, it’s very difficult to gain their trust.

It is therefore usually a much better option to hire a professional online marketing company like WSI OMS to handle these kinds of communications. We have the ability to understand what you want to say and the language skills to then rework the information into copy that is easy to comprehend as well as fun to read.

Another reason why it is better to get outside help is because, very often, you are just too close to your product or service and therefore, as surprising as this sounds, you don’t always see all the benefits. By this we simply mean that, because you are so involved in the little details, you don’t see the big picture and often forget to mention simple benefits because you assume that whoever visits your webpage or reads your other advertising material would know certain things already.

Please contact us for more information on how we can help you with your copywriting so that the information you want to convey hits home.

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Proper branding with copywriting – use these tips

by Marianna Muscat | Oct 8, 2013 | Copywriting

Branding for any company is an investment. It is something that takes time, and with strategies like effective copywriting and many other key strategies, you can help your company to grow to where it needs to be. Some experts refer to it as a slow practice, something that you need to do a little bit of every day, like building a Facebook or Twitter account.

Investing in persuasive copywriting is so important for making your brand influential in the minds of your consumers. Great ad copy will make your consumers want to buy your services and products. Here are a few tips for using copywriting effectively to brand your company:

• Attention grabbing headline: By using strong titles in your copy you will grab the attention of your consumer in a few seconds. In a sea of possibilities and a very crowded marketplace, you need to leave no room for your consumer to opt for your competitor.
• Connect with your audience: Paint a picture for your consumer, let them feel and see what it would be like to enjoy owning your product or service. Structure your content so that it is aimed entirely at your consumer and make your content relevant to their problems and how your brand intends to solve those problems or needs.
• Cut the sales talk: When connecting with your consumers through your blog or a similar platform, try not to overuse certain sales jargon in your copywriting like ‘Buy one get one free’ or ‘this offer is limited!’ as such words may seem too loud for certain consumers. Instead, using a softer and more subtle approach may get behind the scepticism of some consumers who feel many hard-selling advertisements are bombarding them from everywhere.

These are only a few of the ways in which you can use copywriting to help brand your company with your consumers. Contact WSI to learn more about our affordable and effective copywriting services.