by Marianna Muscat | Sep 23, 2013 | Copywriting
Good copywriting is the foundation of every successful internet marketing strategy. Sure, a well designed webpage is important and it does help to upload videos and eye-catching pictures, but at the end of the day if the text that tells people about your product or service is badly written or not engaging, all these other attempts to up conversion rates will be a waste of time.
Because we live in a predominantly visual society, companies have started putting a lot more effort into the visual side of their campaigns and a lot less into the words that tell people what the campaign is about. So much so, that making use of professional copywriting services is now being seen as an unnecessary expense by most and a lot of the blogs and web copy that one encounters while browsing the net is clearly written in-house and by someone who knows nothing about writing engaging copy, never mind the proper use of language or the difference the right word in the right place can make. This type of copy (if one can call it that) does more harm than good.
When one encounters spelling or grammar mistakes in the copy companies post or publish or the copy is simply dull, one is left with the feeling that these people don’t care about how they are being perceived and therefore don’t really care about things like customer service or customer satisfaction. All they seem to want is for you to buy their product or service and not bother them otherwise.
By making use of expert copywriting services you can be certain that people’s attention will stay with your product or service after the initial ‘wow’ factor of the image or video you posted wears off, and you can also rest easy knowing that every aspect of your campaign projects professionalism and care.
So, don’t risk your campaign failing and get in touch with WSI for professional copywriting services.
by Francois Muscat | Sep 12, 2013 | Copywriting, Online Reputation Management
Online reputation management is all about building trust and authority online. Whether you’re blogging, tweeting, uploading videos or trying to push products into an online shopping cart – at one point or another, people are going to click back to your website (and eventually your About Us page) to check who you are and decide whether you’re a reputable company or not.
Your About Us page is a great way to convince website visitors that you are worthy of their business. In order to do this, you need to give people some insight into who’s behind the brand, company and website. While there’s no single secret to an effective About Us page, there are a few universal traits:
- Say who you are, not what you do
If people are clicking on your website’s About Us page, they probably already have an idea of the line of work you are in. Instead of talking about your industry, products or services – tell people your company’s story. Forget about the sales pitch on this page, focus on what matters to your brand, how you deal with clients and what matters to your company.
People love browsing through pictures (it’s one of the reasons Facebook, Pinterest and Instagram are so successful). Show that there are real people running your customer support, sales, marketing and operational teams by posting photos with names, job titles and mini bios. A good idea is to post a video featuring your team at a company event.
- Invest in professional copywriting
Many companies are more than willing to invest in professional copywriting for an ad campaign or press release, but they think their website copy can easily be done in-house. Hire a professional copywriter to spend some time on building your company’s About Us page so that it has the personality and flair it needs to adequately represent your brand online.
Need help with your copywriting? Visit our website or contact WSI today.
by Marianna Muscat | Sep 9, 2013 | Copywriting
Hiring a copywriting professional to write your web copy and blogs can do a lot for your company image and ensure that your internet marketing campaign is a success. If you disagree with this statement, you’d be well advised to read on and discover why you are wrong.
A lot of companies nowadays put aside a huge budget for web design and even hire advertising firms to produce eye-catching images and videos, which they then upload onto their website. However, what a lot of companies do not do nowadays is hire copywriting experts to write the text that tells people about their company and what it is they’re selling. Mostly this copy gets written by an employee within the company and usually not by someone who has all the skills needed to produce engaging and effective copy. The general belief is that, as long as people are drawn to the site by the visuals, who cares about the rest?
Another thing many companies tend to forget is that, although an eye-catching visual or video is the best way to get people’s attention one also has to keep it and that is what a copywriting professional can do for you. Good copy can engage customers or potential customers for a lot longer than an image or a video. It tells everyone who views your site that you have confidence in your products or services and don‘t need to rely on superficial gimmicks to get noticed. It projects the image that your company takes pride in the quality of every aspect of its business, worries about every detail and wants to engage with its customers on every possible level. Doesn’t that sound like a company you’d want to do business with?
So, when you really think about it, it just makes good business sense to spend a little more and hire a professional copywriter. Contact WSI for professional copywriting services and much more today.
by Marianna Muscat | Sep 2, 2013 | Copywriting
You need a copywriting professional to write the copy for your website and possibly a couple of blogs a month that talk about your company and the product you are selling or service you provide. There are a lot of companies and freelancers out there who claim that they can do this sort of thing, but you want to be sure that you hire the right professional for the job, someone who understands you and your product, the target market and can write engagingly. So how do you go about this?
Here are a few tips to ensure that you end up hiring the right copywriting professional:
1. Rather go with a company than a freelancer. An established company’s track record is more difficult to fake. When a company makes a mess of things people are also more likely to post complaints on the net. Freelancers often fake their CVs to get more work and people are more cautious to complain about individuals on the net as this can result in them being sued for slander.
- Go with a company that specialises in the type of copy you want. Don’t hire a company that assures you they know all there is to know about writing and are positive they can figure this sort of thing out, even though they have never written web copy or blogs. You don’t want people who are learning on the job. You want people who know what they are doing.
- Ask for samples and make suggestions. Don’t be afraid to ask for sample copy. Study the style of writing and make sure that these are the copywriting professionals you want to work with. Make suggestions and see how they respond to them. Don’t hire people who don’t take your opinions into account.
Or, to save time, just contact WSI. When it comes to professional copywriting for web pages and blogs, they are the people to hire.
by Marianna Muscat | Sep 2, 2013 | Copywriting
You need a copywriting professional to write the copy for your website and possibly a couple of blogs a month that talk about your company and the product you are selling or service you provide. There are a lot of companies and freelancers out there who claim that they can do this sort of thing, but you want to be sure that you hire the right professional for the job, someone who understands you and your product, the target market and can write engagingly. So how do you go about this?
Here are a few tips to ensure that you end up hiring the right copywriting professional:
1. Rather go with a company than a freelancer. An established company’s track record is more difficult to fake. When a company makes a mess of things people are also more likely to post complaints on the net. Freelancers often fake their CVs to get more work and people are more cautious to complain about individuals on the net as this can result in them being sued for slander.
- Go with a company that specialises in the type of copy you want. Don’t hire a company that assures you they know all there is to know about writing and are positive they can figure this sort of thing out, even though they have never written web copy or blogs. You don’t want people who are learning on the job. You want people who know what they are doing.
- Ask for samples and make suggestions. Don’t be afraid to ask for sample copy. Study the style of writing and make sure that these are the copywriting professionals you want to work with. Make suggestions and see how they respond to them. Don’t hire people who don’t take your opinions into account.
Or, to save time, just contact WSI. When it comes to professional copywriting for web pages and blogs, they are the people to hire.
by Marianna Muscat | Aug 26, 2013 | Content Marketing, Copywriting
When a customer or potential client stumbles upon your site, the first thing they are met with is your content. Believe it or not, what is written on your site pages is what could make or break your whole marketing strategy. Content marketing is what makes you more human and interesting to your clients as it is in the forefront of your customer engagement. As a company who strongly wants to positively affect their bottom line, you need to take full advantage of this marketing strategy.
How to measure your Content Marketing
Now that you aware of the importance of good content marketing, is your content marketing strategy doing as well as it is supposed to for your bottom line? This infographic helps you measure your content marketing campaign.
An infographic from ragan.com
WSIOMS can help you realise the full potential of your content marketing. Contact us today.
