by Marianna Muscat | Aug 19, 2013 | Copywriting
Want to learn how to create online copywriting that will overcome the challenges of reaching Internet consumers? With the flood of online content that the average Internet user is exposed to on a daily basis, it’s not surprising that online consumers have an increasingly short attention span.
The most important thing to remember as a copywriter is that the development of this short attention span is less to do with the ability of Internet consumers to focus and more to do with the demands that they place on content. Online consumers are looking for answers and if it cannot be rapidly seen that your content holds that exact answer, they will move on. This means that you have one chance that consists of around eight seconds, according to research, to reach out and grab the attention of your consumer.
The best way of doing this is by ensuring that your content is relevant. The more specifically you meet the consumers needs, the more likely they are to click onto your link and use your products and services. Try to keep your content on trend by producing popular event-based content that links to your products and services.
Another way to do this is to provide a variety of content, from videos and pictures to blogs and articles, and keep all of these pieces linked to one another through clever copywriting. Be sure to keep your copywriting sharp and to the point – your consumer needs to see the answer to their question as fast as possible – and based on what questions your consumers are asking. If they are looking for a particular solution that you offer at a certain time of year, make sure that you are using targeted content to grab the attention of those people. Many people use the Internet as a means to getting an accurate answer as quickly as possible, so it’s a good idea to include small, accurate chunks of information that contains links to larger, more detailed writing.
For more information on successful copywriting techniques for the online market, please contact WSI today.
by Marianna Muscat | Aug 12, 2013 | Copywriting
When your company’s content marketing strategy has been running for a significant amount of time, it becomes more difficult for your copywriting to stay fresh and interesting. Because you have to produce a large amount of quality content on a regular basis in order to keep or improve your rankings, it’s not surprising that coming up with new ideas can be a struggle.
One source of inspiration that many companies are missing out on is their customer base itself. After all, these are the people that you are trying to attract and engage with, so why not ask them exactly what they’re looking for? This will take a lot of pressure off your copywriters while generating interesting content that your consumers will love.
Here’s what you should do:
- Use social media. Social media has become the fastest way to reach the highest amount of people effectively, so why not use your Twitter, Facebook, Google+ and LinkedIn accounts to personally contact your customers and ask for their feedback – you might be surprised at what you’ll get back, as people really appreciate being asked for their opinions!
- Look at your company’s FAQs. All companies receive queries on a daily basis via the phone, email and posted to your website. Looking through these questions can give you some helpful topics to address in your upcoming content.
- Track what happens on your website. If you have a ‘Search’ button on your website, it would be a great idea to see what people are typing in and looking for on your website. This will give you a good idea of what content is popular, if people are finding what they are looking for and how your content can get them these results.
- Ask them yourself. If you have a business that interacts with clients in person on a daily basis, be sure to ask them a few questions about what they would like to see on your website or know about your company. You can easily do this through a simple survey by your tills or even by simply chatting with customers – they will definitely appreciate your concern and involvement with their needs!
Contact WSI today and find out more about our leading copywriting services!
by Marianna Muscat | Aug 5, 2013 | Copywriting
With copywriting and content marketing strategies becoming increasingly complex and targeted, it’s more important than ever to manage them. That’s where editorial calendars come in! These management tools are more than just a chart showing when content is due to be published – they are a content strategy map that keeps everyone informed on past content, future content, due dates, the platforms that are involved and much more.
According to a recent poll by SmartPulse, 61.9% of companies and individuals that participated use editorial calendars.
The reasons for this tool’s popularity are three-fold:
- They improve co-ordination in a content marketing strategy. An editorial calendar maps all of the elements of your strategy out in one simple, easy-to-navigate system. This way, everyone involved can see what others are busy with, what progress has been made and what changes and updates have occurred.
- They create accountability in the organisation. With an editorial calendar, it’s easy to see what tasks have been assigned, the people they have been assigned to and the date that the work will be due. This creates accountability as well as assisting employees with planning their work schedule.
- They assist companies in looking ahead to future endeavours. When you have all your content mapped out and planned against the dates of publication, it’s easier to look ahead and discover new opportunities. These can come in the shape of relevant events that are occurring at specific times of the year, or planned company events and product launches.
To find out more about editorial calendars and other copywriting services available from a leading digital marketing agency, contact WSI today.
by Marianna Muscat | Jul 22, 2013 | Copywriting
Copywriting refers to all of the text on your website, whether it’s the copy on your homepage, the “News” section, the blog or the archive of press releases. When a person lands on your website you want them to be able to understand your content and find the information they are looking for quickly and easily, or else you risk losing them to a competitor’s page. At WSI our copywriting professionals specialise in creating high-quality content that is easy to understand while simultaneously delivering your company’s message.
High-quality copywriting is important because:
- It incorporates key search terms throughout the copy that are used by your target markets
- It explains complex ideas and/or processes in a way that anyone can understand
- It immediately snags the attention of an individual, rather than allowing their attention to drift elsewhere
- It conveys your company’s message in a concise and efficient manner
Anyone who owns a website knows that the competition for customers is intense. You want to do everything you can to ensure that your website is top-notch or else you risk losing business. Think of your website as your most valuable piece of real estate – it will constantly change and be updated in order to perform better, and generating new content is a large part of keeping it fresh.
At WSI our copywriting services include generating new content on a weekly, bi-weekly or monthly basis in order to keep your website from growing stagnant. We write press releases, articles, website copy, blog posts and more, and allowing us to handle the copywriting tasks gives you more time to focus your energy on other aspects of your business. We create search engine optimised copy in order to ensure that we’re reaching the people you want to reach and we can update your website with new, fresh content on a regular basis.
For more information about our copywriting services, please contact us today!
by Marianna Muscat | Jul 22, 2013 | Copywriting
Copywriting refers to all of the text on your website, whether it’s the copy on your homepage, the “News” section, the blog or the archive of press releases. When a person lands on your website you want them to be able to understand your content and find the information they are looking for quickly and easily, or else you risk losing them to a competitor’s page. At WSI our copywriting professionals specialise in creating high-quality content that is easy to understand while simultaneously delivering your company’s message.
High-quality copywriting is important because:
- It incorporates key search terms throughout the copy that are used by your target markets
- It explains complex ideas and/or processes in a way that anyone can understand
- It immediately snags the attention of an individual, rather than allowing their attention to drift elsewhere
- It conveys your company’s message in a concise and efficient manner
Anyone who owns a website knows that the competition for customers is intense. You want to do everything you can to ensure that your website is top-notch or else you risk losing business. Think of your website as your most valuable piece of real estate – it will constantly change and be updated in order to perform better, and generating new content is a large part of keeping it fresh.
At WSI our copywriting services include generating new content on a weekly, bi-weekly or monthly basis in order to keep your website from growing stagnant. We write press releases, articles, website copy, blog posts and more, and allowing us to handle the copywriting tasks gives you more time to focus your energy on other aspects of your business. We create search engine optimised copy in order to ensure that we’re reaching the people you want to reach and we can update your website with new, fresh content on a regular basis.
For more information about our copywriting services, please contact us today!
by Marianna Muscat | Jul 15, 2013 | Copywriting
At WSI our professional copywriting services will increase the performance of your website, help you reach your target audiences and keep your website fresh and current. Many people have beautifully-designed websites that are very pleasing to the eye, but lack meaningful content that allows consumers to connect with the core message of the company. If someone visits your website you want them to be able to find the information they’re looking for instead of having to sift through pages of content in order to find what they need.
Why invest in our copywriting services?
- We incorporate key search terms throughout the content that your target markets use regularly. This makes your search engine ranking higher and will help drive more traffic to your website.
- We can supply updated content on a weekly, bi-weekly, or monthly basis. It isn’t recommended to let your website sit stagnant; it’s important to continually update it with fresh, relevant content. Creating this content takes a significant amount of time, so let us handle it while you focus your efforts elsewhere.
- We get your message across in a voice that your target audience can understand. Forget using overly-complicated industry jargon or hard-to-read corporate terms. You want anyone who lands on your website to feel like they can read your content and understand it. At WSI, we can convey complex ideas and concepts in terms that everyone can understand.
Many people struggle when it comes to copywriting, but without high-performing content your website won’t reach its full potential. Anyone who has a website knows that the competition for web traffic and page views is intense, and if a visitor doesn’t like what they see or doesn’t understand your content, they can simply move on to another page and you’ve lost a potential customer.
Call WSI today and we’ll get started on creating meaningful, targeted content for your website today. Learn more about our copywriting services by visiting our website.
