by Marianna Muscat | Jul 8, 2013 | Copywriting
Copywriting might be one of the last things that come to mind when you think of your website’s design, but it’s one of the most important. Every day, hundreds of millions of Internet users access the web and the potential to drive traffic to your website is endless, but if the content on your website isn’t reaching your target audiences then your website isn’t performing as well as it could. Think of your website as your most valuable piece of real estate – you want to do everything you can to ensure it is always in top condition!
At WSI, our team of professional copywriters is ready to help you create content that delivers your message clearly and concisely. Online competition is fiercer now than ever before, so it’s essential that you not only invest in professional web design but professional copywriting as well. When an Internet user lands on your page, you want them to understand the content on your page and feel engaged, instead of deciding it’s too vague or too confusing and moving on to a competitor’s page.
Too many websites think that having a lot of content on a single page is the best way to get their message across, when in fact it can end up looking cluttered and deters people from reading more. Our copywriters will incorporate key search terms from your target markets and create meaningful content that delivers your message in a way that grab’s peoples’ attention and keeps them on your website. More content isn’t always better – it’s high-performing content that increases web traffic and keeps customers interested.
So, you’ve got a beautifully-designed website and now you need content. Copywriting is something that many people struggle with, so instead of wasting your valuable time tackling it on your own let the professionals at WSI help you so you can focus your efforts elsewhere. We are available to create new content on a continual basis in order to keep your website current and updated.
To learn more about our copywriting services, please contact us today!
by Marianna Muscat | Jul 1, 2013 | Copywriting
Investing in first-rate web design for your site is a great idea, but don’t forget about the copywriting! The content on your website is just as if not more important than the design, and the saying ‘content is king’ is still applicable, especially in the digital era in which we live. With hundreds of new websites popping up on a daily basis and millions more that already exist, the competition for online customers is fiercer than ever before, so it’s necessary that the content on your website delivers your message in a way that draws people in and allows them to understand.
At WSI, our copywriting professionals will work with you to create meaningful content that includes key search terms from your target markets. If your website content isn’t clear, concise and to the point, you run the risk of losing a potential customer who decides to leave your page and go to a different one; content that is easy to understand, provides the information the consumer is looking for and is adequately descriptive is key.
WSI provides the following copywriting services for your website:
- Website copy
- Blog posts
- Press releases
- Articles
It simply isn’t good enough anymore to have a well-written website that never gets updated. We recommend having a blog or a “news” feature that is updated at least once a week in order to keep your website current. At WSI, we’re happy to create content on an ongoing basis and that gives you more time to focus on other aspects of your business. If you struggle with creating meaningful content that really draws people in, simply leave it to the professionals!
If you’re ready to increase traffic to your website with high-performing content that reaches your target audiences, please give us a call today to learn more about our copywriting services!
by Marianna Muscat | Jun 25, 2013 | Copywriting
When you’re a professional in the copywriting industry, it’s your job to give every assignment a significant amount of time, effort and attention. As writers, we want everything we produce to have a level of quality that we think our skills can produce, but it can, however, be difficult to give every piece the enthusiasm it deserves.
The best way to overcome this hurdle is to do a relatively simple thing: ask questions. Even relatively mundane topics offer a massive return when you’re asking questions about the topic. In fact, the more mundane the topic, the more material you’ll find. Ask “Who, what, where, how and why” of your topic, and you’ll have some great starting points for discussion.
Take these points and start typing them into Google. Since these are actual queries that people are typing in for genuine reasons, you’ll be able to see which questions draw the most attention. If the questions seem boring, remember that these are real things that people are searching for, so why not let them get their answer from you?
Do your questions link up in any way with current events? It’s a long shot but it’s one worth looking into and you never know where you might strike gold. If it does, look into the event and see if you can write about it and meet your client’s needs. Current events drive huge amounts of traffic as well as engagement, so take advantage of the opportunity. Many news websites also allow comments that could prove to be a useful source for angles and future content.
Once you find an angle that works for you and your client, you should be able to finish in no time – and that’s because the ultimate key to enthusiastic and skilled writing is research. You may not like your topic simply because you don’t know a lot about it but you’re in the business of finding out about the widest range of products and services imaginable. With enough research, you’re sure to find an angle that appeals to you and will result in a piece that you can be proud of.
WSI is an Internet marketing company that provides top-quality professional copywriting and digital marketing services. Contact us today for more information.
by Marianna Muscat | Jun 18, 2013 | Copywriting
Although there are significant differences between copywriting strategies and social media strategies, there are a few ways to help integrate them with one another – increasing both strategies in terms of engagement potential.
While content copywriting is more formal, informative and detailed, social media writing is more conversational and invites responses more openly. Here’s what you should do if you want to unite the strengths of each strategy:
- Use both to generate engagement.
Too often, we rely only on content for ideas to start conversations and promote brands, but social media itself is a strong idea generator. Always look at what discussions you have started and see where they go. If people are talking about something, it means it’s a topic that has high engagement qualities, and you can then write plenty of content about it to satisfy that need. You can also search for trending topics on social media platforms that could serve as inspiration for your content.
- Link back to your content.
While you are sharing your content on social media, it’s important to enrich the conversations that your content is generating with further links. If, for example, you have shared a blog that people are talking about, you can answer questions and share further relevant content. Videos, pictures and webinars can also be shared this way. By doing this, you are giving your fans feedback and fostering further engagement with your brand. It also gives you the ability to offer more complete information than can be shared on social media platforms.
- Use your copywriters.
Social media platforms are just as important as traditional content marketing platforms when it comes to quality writing. By using your copywriters to generate social media content you know that the information that your brand is putting out there is based on solid, quality writing from people who know how to carry and encourage conversations.
With these tips you can help connect your content strategy with your social media strategy to the benefit of both. For more advice on professional copywriting or copywriting services, contact WSI today.
by Marianna Muscat | Jun 11, 2013 | Copywriting
Trying to keep up a steady flow of creative ideas for copywriting projects can become a difficult task when you hit a block, even when you’re part of a team. Usually, someone in your group will come up with a concept that breaks you out of your writer’s block, but when you’re all stuck it can become a stressful problem – especially when there are deadlines to be met.
Here’s what to do if your team is facing a creative block:
- Do something else. Anything else.
Some brainstorming sessions can go on for hours without a single decent idea, leaving everyone involved feeling frustrated and tired. Go on to do other work, take a walk (if you can) or sit outside and have a drink. This will give your brain time to relax and refocus. Come back later and restart the session and you could be surprised with some of the fresh thinking that will come out.
- Seek out inspiration.
A positive environment is essential when it comes to quality creative thinking and feeling inspired is a big part of that. Inspiration is also infectious, so when one member of your team gets bitten, they’ll all feel the need to get in there and contribute. Look through work that is similar to the problem you’re addressing, talk about what you all like and don’t like about the other projects and see if anything sparks.
- Lighten the mood.
Unsuccessful brainstorming is draining and can get people down, so try to bring back the positive energy by bringing in a surprise treat (chocolate chip cookies are a great one), moving the meeting outside if the weather’s great or even watching a funny video.
- Develop a process.
Brainstorming means creative freedom, but a streamlined process can help bring your session to the next level. By setting goals, doing thorough analysis on the content you need to create, and testing ideas that you come up with, you’re ensuring that your team stays focussed on the right paths.
- Don’t give up.
Everyone goes through a creative block at one point or another, but if you persevere, you will overcome it. You know what relaxes you and gets your mind fired up, so rather than throwing up your hands, apply every single solution you can think of until one works for you.
For more advice on professional copywriting or copywriting services, contact WSI today.
by Marianna Muscat | Jun 4, 2013 | Copywriting
As a professional in the copywriting industry, it’s easy to get buried under piles of jargon when you’re tired or in a hurry to beat a deadline. Sometimes clients even demand the inclusion of jargon-heavy copy, which can really be a headache! There are several problems that can be caused by such a clash, so read over your copy with a careful eye for balance before you make it live.
Keep in mind that:
- It implies that you don’t know your topic very well. Too much jargon makes one thing immediately apparent to the reader: you’re using a crutch. Even if you do know your topic, the reader won’t really pick up on that through the overload of industry catchphrases they’re trying to dig through.
- It’s bad for SEO. At first, this seems the wrong way around – surely people will be searching for these terms? The thing is, they aren’t. The concept of SEO is based around very human behaviour – the way people look for answers on the Internet. They are unlikely to type in a complex, confusing industry phrase and would be far more likely to instead go for the simplest keywords out there.
- You’re playing it safe. To be fair, many companies will prefer safe copy and there’s nothing wrong with that at all. But the last thing you want is to bog down a client in a flow of jargon when what they really want is to stir things up a bit.
- Jargon makes it look like you’re re-hashing old news. A lot of jargon is about conveying a term or idea in a far more complex (and often confusing) manner – basically, using ten words instead of two. It also makes copy look stale as most common jargon phrases are overused. Together, this gives the impression that you don’t have anything new or interesting to say, and that’s not going to help you keep your reader’s loyalty.
There will always be days where you struggle to write for whatever reason, so be aware of the issues that can be caused by falling back on jargon to help you out. Keep in mind that balanced writing is best whoever your client is.
For more advice on professional copywriting or if you’re looking for copywriting services, contact WSI today.
