by Marianna Muscat | Apr 3, 2018 | Copywriting
Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet.
There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers.
So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news.
You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well.
This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion.
Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today.
by Marianna Muscat | Apr 3, 2018 | Copywriting
Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet.
There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers.
So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news.
You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well.
This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion.
Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today.
by Marianna Muscat | Apr 3, 2018 | Copywriting
Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet.
There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers.
So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news.
You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well.
This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion.
Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today.
by Marelise da Silva | Jul 27, 2017 | Copywriting
LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting.
While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so commonly offered by marketing firms. They understand that you are your Brand.
Some essential elements to a great LinkedIn Bio
- A great LinkedIn Bio is shamelessly self-promoting – and therefore written in the first person, unlike many ‘Author bios’ that are often better written in the third person. You aren’t taking bashful credit for the amazing article someone has just read; you are selling yourself.
- The best Bio’s contain both informal and formal elements. You aren’t just selling your skills or what your business does, you are meeting someone. It’s kind of like shaking the reader’s hand and saying “How do you do…” with friendly eyes, a big smile and a very firm handshake.
- Your Bio tells a story. There are hundreds of people on LinkedIn with the same skill set as you and hundreds of businesses that do what your business does, but no-one has the same story. A great Bio starts with the unique story that pulls the reader in and makes them interested in what you do or what your company offers.
- The best Bios are brief. No-one wasn’t to read reams of unnecessary information – particularly at Executive level; they have neither the time nor the inclination. Your 150 – 250 words need to pack a punch. Remember it is a written handshake. You haven’t sat down at the table yet.
Far from being just for job seekers, a great Bio on LinkedIn could open networking doors you don’t even know are out there to be opened, so what are you waiting for?
Contact us at WSI OMS for a LinkedIn Profile that shines, that makes you stand out and opens doors for peer-to-peer networking and B2B marketing.
by Marelise da Silva | Jul 27, 2017 | Copywriting
LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting.
While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so commonly offered by marketing firms. They understand that you are your Brand.
Some essential elements to a great LinkedIn Bio
- A great LinkedIn Bio is shamelessly self-promoting – and therefore written in the first person, unlike many ‘Author bios’ that are often better written in the third person. You aren’t taking bashful credit for the amazing article someone has just read; you are selling yourself.
- The best Bio’s contain both informal and formal elements. You aren’t just selling your skills or what your business does, you are meeting someone. It’s kind of like shaking the reader’s hand and saying “How do you do…” with friendly eyes, a big smile and a very firm handshake.
- Your Bio tells a story. There are hundreds of people on LinkedIn with the same skill set as you and hundreds of businesses that do what your business does, but no-one has the same story. A great Bio starts with the unique story that pulls the reader in and makes them interested in what you do or what your company offers.
- The best Bios are brief. No-one wasn’t to read reams of unnecessary information – particularly at Executive level; they have neither the time nor the inclination. Your 150 – 250 words need to pack a punch. Remember it is a written handshake. You haven’t sat down at the table yet.
Far from being just for job seekers, a great Bio on LinkedIn could open networking doors you don’t even know are out there to be opened, so what are you waiting for?
Contact us at WSI OMS for a LinkedIn Profile that shines, that makes you stand out and opens doors for peer-to-peer networking and B2B marketing.
by Marianna Muscat | Dec 20, 2016 | Copywriting
When it comes to digital marketing or online marketing, too many people overlook the importance of hiring an experienced and skilled copywriter. Copywriting forms a large part of any strategic online marketing campaign and if you want to truly convert your website browsers into paying customers that come back and spend more in the future too, you must offer them content that’s of value to them. In the past, many believed that simply overloading their website with keywords would do the trick but the way search engines rank online content has changed a great deal over the past ten years or so, and these days, if you aren’t offering valuable content, you’re not going to get anywhere in terms of online search engine rankings / results.
While we strongly recommend hiring our professional digital marketing team to assist with boosting your website’s effectiveness, we’re happy to share a few tips on good and persuasive copywriting. Here’s a few to get you started:
- Don’t draw things out for the sake of presenting “content” to your customers. Yes, it’s valuable to have something of use to say, but keep it concise and ensure that the required information is made quickly and easily available.
- Keep it conversational. You don’t want to make your customers feel like they’re studying a textbook. Keep the content conversational and you’ll keep them interested.
- Make it easy for your customer to take the next step. Make sure that your content has a clear call to action and that the next step is obvious. Don’t say “contact us” if your contact details aren’t anywhere in sight: keep it quick, easy and simple for your customer.
- Answer questions: Most customers will have questions about products and services, but they don’t necessarily want to pick up the phone and spend hours talking to a consultant. Make sure that your website includes as much valuable information about your products and services as possible. Everything they need to know should be found right on your website.
These are just a few tips from the pros at WSI OMS. Need more guidance and professional assistance? Chat to us – we would love to help!
Top digital media marketing services offered by WSI OMS
At WSI OMS we offer professional and strategic online marketing and advertising assistance to business owners that want to take their online presence and website effectiveness to the next level. For more information and advice on effective copywriting and digital media marketing, contact us via email or telephone at WSI OMS today.
