by Marelise da Silva | Nov 24, 2016 | Copywriting
The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is writing.
Content is king
Okay, so this phrase is heading to clichédom, but the fact is that developing and growing relationships with your prospects and customers
Top tips for killer copy
It really is all about your readers. Focus on them instead of talking about yourself.
Bad: “Our mission statement is to provide the best service.”
Good: “You deserve the finest service.”
Ask questions to keep readers engaged.
Bad: “We listen to our clients…”
Good: “Do you prefer x or y?”
Do not address individuals as part of crowd.
Bad: “To those who did not receive their meals on time, we apologise.”
Good: “We are sorry that your meal was late.”
Avoid padding and superlatives – exaggerated expressions. These come across as empty promises. Rather be persuasive with specific examples which are more credible.
Bad: “I know quite a few languages.”
Good: “I speak French, Spanish, and German.”
Draw me a picture. Appeal to my senses to get your message across.
Bad: “These ropes are tough.”
Good: “These are the Chuck Norris of ropes.”
Tell your customers what’s in it for them, i.e. benefits over features.
Bad: “This camera has an xyz of 123.”
Good: “This camera can capture that action shot of your son’s first goal.”
Cut out corporatese. It is impersonal, confusing, and annoying.
Bad: “If you drill down, our market-leading software alleviates the stress of procurement management.”
Good: “Our software takes the stress out of procurement management.”
Avoid using the passive voice because it sounds distant and robotic.
Bad: “Your custom is appreciated.”
Good: “Thank you for your custom.”
For persuasive content copywriting services, get in touch with leading global Internet marketing franchise.
by Marelise da Silva | Nov 24, 2016 | Copywriting
The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is writing.
Content is king
Okay, so this phrase is heading to clichédom, but the fact is that developing and growing relationships with your prospects and customers
Top tips for killer copy
It really is all about your readers. Focus on them instead of talking about yourself.
Bad: “Our mission statement is to provide the best service.”
Good: “You deserve the finest service.”
Ask questions to keep readers engaged.
Bad: “We listen to our clients…”
Good: “Do you prefer x or y?”
Do not address individuals as part of crowd.
Bad: “To those who did not receive their meals on time, we apologise.”
Good: “We are sorry that your meal was late.”
Avoid padding and superlatives – exaggerated expressions. These come across as empty promises. Rather be persuasive with specific examples which are more credible.
Bad: “I know quite a few languages.”
Good: “I speak French, Spanish, and German.”
Draw me a picture. Appeal to my senses to get your message across.
Bad: “These ropes are tough.”
Good: “These are the Chuck Norris of ropes.”
Tell your customers what’s in it for them, i.e. benefits over features.
Bad: “This camera has an xyz of 123.”
Good: “This camera can capture that action shot of your son’s first goal.”
Cut out corporatese. It is impersonal, confusing, and annoying.
Bad: “If you drill down, our market-leading software alleviates the stress of procurement management.”
Good: “Our software takes the stress out of procurement management.”
Avoid using the passive voice because it sounds distant and robotic.
Bad: “Your custom is appreciated.”
Good: “Thank you for your custom.”
For persuasive content copywriting services, get in touch with leading global Internet marketing franchise.
by Marelise da Silva | Nov 24, 2016 | Copywriting
The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is writing.
Content is king
Okay, so this phrase is heading to clichédom, but the fact is that developing and growing relationships with your prospects and customers
Top tips for killer copy
It really is all about your readers. Focus on them instead of talking about yourself.
Bad: “Our mission statement is to provide the best service.”
Good: “You deserve the finest service.”
Ask questions to keep readers engaged.
Bad: “We listen to our clients…”
Good: “Do you prefer x or y?”
Do not address individuals as part of crowd.
Bad: “To those who did not receive their meals on time, we apologise.”
Good: “We are sorry that your meal was late.”
Avoid padding and superlatives – exaggerated expressions. These come across as empty promises. Rather be persuasive with specific examples which are more credible.
Bad: “I know quite a few languages.”
Good: “I speak French, Spanish, and German.”
Draw me a picture. Appeal to my senses to get your message across.
Bad: “These ropes are tough.”
Good: “These are the Chuck Norris of ropes.”
Tell your customers what’s in it for them, i.e. benefits over features.
Bad: “This camera has an xyz of 123.”
Good: “This camera can capture that action shot of your son’s first goal.”
Cut out corporatese. It is impersonal, confusing, and annoying.
Bad: “If you drill down, our market-leading software alleviates the stress of procurement management.”
Good: “Our software takes the stress out of procurement management.”
Avoid using the passive voice because it sounds distant and robotic.
Bad: “Your custom is appreciated.”
Good: “Thank you for your custom.”
For persuasive content copywriting services, get in touch with leading global Internet marketing franchise.
by Marianna Muscat | Jul 12, 2016 | Content Marketing, Copywriting, Online Marketing
There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business.
Here are three of the most common misconceptions about landing pages:
- Low conversion rates = problems with your landing page
You can improve your conversion rates without touching your landing page – looking at your target audience is a good place to start. If you are targeting the wrong people, nothing will make them convert. Look at your keywords and focus on high commercial intent keywords that have strong buying signals. Refine your location targeting options, by using geotargeting, but be careful not to set too large an area. For businesses handling a lot of mobile traffic, try using Call-Only ads – a format where the visitor clicks a single button and calls your business directly from an advertisement. Skipping the landing page stage altogether can have a big impact on your conversion rate.
- A/B testing on your landing site is the ultimate optimisation
It’s easy to become obsessed with tiny details in the quest to perfect your landing page, but you could just be wasting a lot of valuable time. Typically, in a conversion rates A/B test, the performance of the control and the variant level out over time. Rather than focusing on small design detail, try doing something bold, giving your prospects something they want, like a special offer or discount. At the same time, consider your sign-up flow – asking for user data early in the buying process can be off-putting, so ask users to sign up at the end, or offer a more flexible sign-up process.
- The landing page is the last opportunity to get visitors to convert
In today’s always-on, multi-device environment, people rarely go through a funnel from your landing page. To capture more conversions, you need to think about remarketing – where your message ‘follows’ a prospect around the web, keeping your brand or product top of mind, allowing the user to convert when they’re ready. Social media is perfect for remarketing, as the visual nature of ads on Facebook are very effective.
There’s a lot more to conversion rates than a landing page. Although your landing page optimisation is important, it could be the rest of your process that needs adjusting. For more on social selling and optimisation of your site, contact us today!
by Marianna Muscat | Jul 6, 2016 | Content Marketing, Copywriting
Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher.
‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content demand is flat. Many social sites with great content are experiencing a dramatic drop in traffic. Some have responded by increasing their content output, which has led to more total shares, but still less per post.
Is there anything you can do to ensure your content doesn’t compound the content shock problem? There is, actually, starting with more research. Many people rush into content production without enough research, which leads to a gap in the information as to why and how content resonates with your audience. If you have investigated the content your audience likes, shares and engages with, you can align your content creation to fit. If your content answers questions that your audience is asking, you stand a much better chance at content success. It also helps to know what your competitors are doing and finding out what content works for them.
Finding the right platform for your content is another way to get it shared. By understanding who will read, share and link to your content, you’ll have the upper hand. Social networks play a huge role in content discovery, but that doesn’t mean your content will lead to links. People share for different reasons, so it’s vital to have a strategy in place for link building.
Monitoring your content shares and keeping track of changing trends can be an eye-opener. Social sharing takes place quickly, so an article you schedule for posting a week ahead about something trending today, will not get the shares you hope for, no matter how great the piece. Knowing what the hot topics are and responding to issues of your audience is a definite step in the right direction.
If you are finding your content is not getting its time in the spotlight, contact us and we’ll review your content marketing strategy, as well as look at the way you use social media in your business.
by Francois Muscat | Jun 20, 2016 | Content Marketing, Copywriting
As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action.
Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a way that they are convinced to take a specific action.
Ok, so copywriting is needed to make my digital marketing strategy a success. How do I get better at it?
- Selfish
As in “don’t be selfish”, because your readers are selfish. They aren’t going to spend their precious time reading your copy if it doesn’t serve them in some way. Know who your perfect client is – their fears, frustrations, wishes, and most importantly, the problems you can solve for them.
- KISS
You’ve heard how storytelling is a powerful way of getting your message across. But our attention spans are ever shortening, so epic tales are out, and relevant tales are in.
- Say it as it is
By writing in a conversational tone, in the same was as you would talk to your audience, you are more likely to hold their interest.
- Say it like they say it
Keeping tips one and three in mind, use the language of your readers. It’s all about them, their need, and your ability to fulfil those needs.
- First impressions count
The first thing you need to convince your audience to do is to read your copy. Using an attention-grabbing headline is a fool proof way of doing this.
- Stand tall
Which of these sentences inspires you to take action?
“Sometimes most people prefer to rent a holiday home because it can save you some money.”
“Renting a holiday home is an affordable way to enjoy your stay.”
- Honesty is the best policy
While we encourage you to believe in your message in point six above, avoid extraordinary claims unless you have the proof to back it up. The evidence can be in statistics, testimonials, or research — or preferably all three.
For more information on how we can assist you with killer copy, please contact us today.
