by Marianna Muscat | Nov 24, 2015 | Content Marketing, Copywriting
New clients and clicks following your digital marketing campaign is the goal of every business owner and marketer. If you’ve been wondering how to fortify your strategy to realize the highest gains, the answer is simple: repurpose your content.
Content repurposing is about sharing old content in order to realize the highest returns from it. This not only applies to sharing through your social media marketing strategy either; you can create repurposed content by building eBooks, whitepapers, podcasts, videos and other formats of content to appeal to a bigger audience.
Before beginning your repurposing effort, here is a list of DO’S and DON’TS to get you going on the right path.
- DO share older content
Get traction by sharing older content as is, which works for evergreen content pieces which are still applicable years after they were initially published.
- DON’T share out of date content
Old doesn’t automatically mean relevant. As you share older content, stay away from anything that is out-dated. Go through the content to ensure there isn’t anything that will make you look uninformed. If sharing content on email marketing for instance, ensure you stick to information that is wholly relevant even today.
- DO tailor content according to the audience and platform
Considering who and where you share content will help you get the highest returns from repurposed content. Your content must be tailored for the audience, and where they are. For instance, ensure part of your mobile marketing strategy includes optimizing repurposed content for access on mobile devices.
- DON’T pass off repurposed content as new content
Your clients know how to read date stamps, so don’t act like this is new content. Let your audience know that it’s repurposed content, which you still consider to be relevant for your chosen industry.
- DO create evergreen content
Prepare for your future repurposing by creating evergreen content today. Write something that will be applicable for your audience even 10 years from now. There are many types of evergreen content, and resources on how you can create each for your website and business.
- DON’T place too much focus on content repurposing
Repurposing content is a way to complement your content creation and marketing strategy, not a way to replace it. In addition to repurposing content, give priority to creation of new, indepth and evergreen content which will ensure your site stays fresh – great for both rankings and audience engagement.
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by Marianna Muscat | Nov 10, 2015 | Content Marketing, Copywriting
If you have taken it upon yourself to handle your own online marketing campaign, you will know that having an interesting and engaging blog forms part of an effective strategy. Unfortunately, writing a blog and getting people to read it, comment and share your posts is a lot harder than some companies make it appear. The trick is to do it right. Present the right content and know just how to grab the attention of your target audience. Sounding complicated already? It doesn’t have to be.
Below are a few of the top reasons why your target audience isn’t reading and supporting your blog:
- You don’t have a strong audience persona in place – if you want to earn the readership and respect of your target audience, you need to position yourself as a professional and expert in the industry. Develop an online persona that your audience can relate to and look up to. Make sure that you know your audience and what they want.
- Your social media marketing / blog content isn’t specifically aimed at your target audience – being vague in your blog posts simply to get those keywords out there certainly won’t earn you any respect or attention in your industry. Make sure that your content is something that your target audience wants to read. Perhaps you can include “how-to” articles are detailed advice on how to overcome certain challenges and problems when using certain products.
- You don’t have a thorough understanding of how your target audience searches for information – this can be tricky, but you need to find out what your audience searches for, what they are hoping to learn and how you can provide content that specifically caters to their need for information.
- The tone and style of your content doesn’t complement your brand – it can be easy to lose sight of your brand’s own “personality”. Be careful to ensure that your style and brand tone is consistent in your blog posts.
- You let your content get stale – if you aren’t posting on a regular basis, you are giving your customers a slack impression. Keep posting interesting and helping content on a regular schedule. When customers check back to your blog, they must see that you have been actively involved.
- You haven’t tested what type of blog posts get the best reactions – if your blog isn’t working for you and you keep posting the same sort of content, you aren’t going to suddenly win. You need to test a variety of types of blogs. If “how to” posts don’t work for you, perhaps latest news or interest pieces will. Try your hand at a variety of styles. Find what works for you – don’t just settle for what doesn’t.
And this is just the tip of the iceberg. There are many alternative reasons to why your target audience is not reading and responding to your blog. Consulting with an online marketing professional can help to uncover some of those reasons.
Online Marketing Strategies Professionally Crafted by WSI
If you would like to learn more about effective online marketing strategies and how to boost the exposure that your blog receives, WSI can assist. We offer digital marketing solutions to businesses of all natures and sizes. For more information and advice, contact us at WSI today.
by Marianna Muscat | Sep 1, 2015 | Content Marketing, Copywriting
Are you interested in advancing your business by adding persuasive and well-written copy? Here are the five ultimate subtle techniques which can dramatically enhance the quality of your copywriting:
- Using Open Loops
The Zeigarnik effect is the phenomenon in which our brains naturally desire completion. A practical example would be a TV show that you simply cannot stop watching or a book you find hard to put down. Open loops prey on the fact that we desire completion and can greatly assist your copywriting. It works by delivering a message that does not tie up immediately and therefore requires the reader to continue reading to achieve completion.
Use open loops to seduce your prospect and make your copy more magnetic. Creating curiosity is key.
- Compelling First Sentence
Your first sentence is what will determine whether your readers are invested enough to continue reading your copy. Shortening your sentences is a first-rate way to make your copy more engaging. Short, compelling sentences will keep your readers engaged and interested in the rest of the information your content presents.
- Use Power Verbs
The idea is to use words that paint a picture for your readers to enjoy and fully comprehend the copy you have written. Power verbs will allow your readers to engage their senses and emotions, making your copy a powerful one. Adjectives and limp words will not lend flavour to your copy and will therefore make it a futile read.
- AIDA Formula
Exceptional copywriting should adhere to the AIDA formula which pays attention to the following principles:
- Attention – Create attention with a heading that cannot be left unread.
- Interest – Create interest by expanding on the attention-seeking heading.
- Desire – Generally with a bullet point list that defines all the interesting benefits of your product/service.
- Action – Copywriting should ultimately lead to your readers taking action and investing time/money into your product or service.
- Reframing
Reframing is a persuasive power technique studied by psychologists Davis and Knowles, which shows the impact it can have on copywriting. It is the act of taking information and reframing the actual information to make it appear more appealing to your audience.
Applying the above techniques to your copywriting will result in more persuasive and compelling copy. This ultimately benefits your business and allows for growth.
Call on WSIOMS for quality copywriting today
Contact WSIOMS for all your copywriting requirements.
by Marianna Muscat | Aug 25, 2015 | Content Marketing, Copywriting
In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unmanageable goal for all new comers. However, it’s not if you set yourself realistic goals. Here are your first two steps to follow when starting out your brand new blog to grow your following.
Start out small and familiar
In order to grow your list, you need to begin branching out to those closest to you. Tell your friends, family co-workers, any person in your day to day circles about your online offering and request that they subscribe and begin to follow your posts.
Send them a personal email requesting that they take the time to go and check out your page and tell them why you think it would cater to their interests.
Networking and digital marketing go hand in hand
In your immediate circle of people whom you will be able to approach, you will realistically be looking at between 100 to 300 individuals on your various social network and day to day groups. And in a similar right, they too will have relatively similar numbers. Therefore, request that whomever you invite to your subscriber list begins networki8ng and sharing on your behalf. This will soon begin to grow your following and make you that one step closer to your goal.
WSI OMS is a leading expert in digital marketing within South Africa. If you require any guidance, know that we are here to help with every content marketing query you may encounter. We have a wide variety of services you can select if you are in need of assistance so do not hesitate to get in touch with us now.
by Francois Muscat | Jul 22, 2015 | Copywriting, Social Media Marketing
The latest techniques for social media marketing posts seem to be forever changing and it can be quite hard to keep up. While it’s definitely advised that you post short snippets for your Facebook, Google+, Twitter and similar accounts, it is also strongly recommended you take the time to make longer posts with valuable content for your consumers. Content marketing is about more than just posting information on your products or services. The content should be interesting and helpful to your consumers. It’s pointless writing a post no-one ever sees, so make sure you heed these tips to ensure the visibility and success of your social media posts:
- Create posts that readers are likely to share. Industry specific advice, interesting information or even how-to content is most likely to be shared. Think of what the reader wants to see and then build their trust, earn their respect and share with them.
- Give power to your headlines. Headlines are the first encounter a consumer will have with your post. Make it interesting and intriguing. Create headlines which make readers want to learn more.
- Write longer posts in order to capitalise on more content being indexed, the opportunity to use long-tail keywords and to increase the opportunity for more back links. Make sure the content is actually valuable and not just repetition. While you want the content to rank well for SEO, you also want your consumers to find the posts interesting so that they share them and don’t hesitate to spend time reading new posts in future.
- Set the scene with bigger and better images. Images are a great way to grab the attention of your reader. Make the images attractive and include interesting info-graphics. A visually stimulating post is certainly one which is destined to grab your target audience’s attention.
- Include share buttons at the end of every post. Including social media buttons at the end of every post will encourage your readers to share it with others who might be interested in the same content.
Achieve social media marketing success with the help of WSI
At WSI we provide social media marketing services that will transform your online presence. With our tips, advice and professional services, your social posts can become of more value to your consumers as well as to your online marketing campaign.
To learn more about our social media marketing services, contact us at WSI via email or telephone today.
by Marianna Muscat | Jun 16, 2015 | Blogging, Content Marketing, Copywriting
As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour.
The ten person rule
This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names who you think would be interested in your content. Do not stop until you find ten names and once this is compiled, create an email in which you ask them three things:
- What is your biggest frustration when learning about (the topic of your blog)?
- Which blogs, websites or forums do you visit to learn about (the topic of your blog)?
- I’m starting a new site to teach (the topic of your blog). I’d appreciate it if you would be one of my beta readers. Are you interested?
Ask for replies to your posts
This is an extremely beneficial exercise for you as a writer. For instance, pretend that your blog is about surviving the freelance world. At the end of one of your posts, you ask the readers to email you their biggest frustration they are facing right now as a freelancer. Place your email address for them to click on and when you get responses, save them as ideas for topics for new material. This is an extremely beneficially way to understand what your audience relates to and seeks.
These are just a few suggestions as to what you can do to boost your marketing through email. If you require any assistance with social media marketing, mobile marketing and much more, please contact Wsioms today. We have a team of efficient individuals ready to help you in which ever digital way we can.
