by Marianna Muscat | May 26, 2015 | Copywriting
It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits.
It steers well clear of excessive hyperbole and jargon
Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it doesn’t mean that it should be used unduly and to the point where it becomes difficult for readers to understand. One of the hallmarks of effective copywriting is the ability to convey a message in such a way that it is easily understandable by all readers.
It doesn’t ramble on – it’s concise and to the point
Many copywriters fall into the trap of writing excessively long pieces that seem to tail on forever. One of the most important skills a copywriter has in their locker is the ability to convey a message across to an audience in as few words as possible. Visitors to your website don’t want to be stuck reading through massive walls of text. Short, sharp paragraphs broken up with a few bullet points will hold your reader’s attention for far longer than unnecessarily long copy.
Contact the team here at WSI OMS today to find out more about our outstanding copywriting service and how it can help take your marketing campaigns to the next level.
by Marianna Muscat | May 19, 2015 | Content Marketing, Copywriting
There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter.
Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You
Whether you’ve chosen to hire a freelancer or a marketing firm to tackle your copywriting needs, you will need to at least see some of their work before bringing them on board. Taking a look at pervious work can give you an insight into what you’ll be getting for your money. The last thing you want to do is pay for a sub-standard service that proves to be completely ineffective.
Outrageously Low Prices
Far too many business fall into this trap: They search the net and get a bunch of quotes for the work they want to get done and end up settling on the offer that costs the least. Copywriting is very much similar to design in that you get what you pay for – rather spend that little bit extra knowing that you’re going to receive a quality service.
Contact the team at WSI OMS today to learn more about our excellent copywriting service and how it can help your company in its bid for marketing excellence.
by Marelise da Silva | May 12, 2015 | Content Marketing, Copywriting
Copywriting has always been a profession that has evolved as consumers diversify and brands become more personal. The reason for this is because written communications are more complex than verbal communications and require more time, effort and expertise to express the right message. In writing, you can’t necessarily use verbal intonation and emphasis, meaning that the words themselves have to convey very particular meanings.
Develop a Genuine Brand Tone
Copywriting also helps you develop a distinct brand tone, which is one of the vital aspects of a healthy brand identity. It is the way in which your brand expresses various pieces of information – whether your brand is fun loving, professional, laid back or trendy. This helps broaden your brand’s identity and helps consumers relate to and trust your brand, with the ultimate goal of developing sustainable business relationships.
Communicate Clearly, Concisely and Effectively with Copywriting
If you have ever been onto a website where the writing was unclear, inconsistent and relatively sloppy, then you can understand how a lack of copywriting expertise can harm a brand. You will soon find yourself becoming confused and eventually leave to find another brand, even if the goods or services that the brand offered were of high quality. With professional copywriting, however, your site can clearly and concisely communicate to consumers and ensure that they are never confused or worried about authenticity.
For more personalised details on us and how our copywriting services can help your brand, contact WSI OMS today.
by Marianna Muscat | May 5, 2015 | Content Marketing, Copywriting
One of the biggest mistakes that many brands in our modern world make is that they think copywriting services are just an expense. On the contrary, however, copywriting is an investment that can uplift a brand, convert leads into sales and, ultimately, drive profits of a company. Unfortunately, copywriting is not easy to do effectively. Even if you can write to a great quality standard, it’s not always just about what you say.
Copywriting – Finding the right words to incite action
The primary goal of copywriting is to incite a desire to purchase your goods or enlist your services. This, however, is harder than many people think, and many brands in the past have failed because they have underestimated the importance of the skills required here. It requires the perfect blend of creative flair and informative writing to explain a benefit that your brand offers in a unique, and often unconventional, way.
Communicating the benefits of your brand in a unique way
As a great example: a dentist could explain the benefits of their services by creating an advert about “enjoying the sweet things in life” – compared to creating an advert about white teeth. This extends beyond the obvious benefits put in a conventional manner, and ingeniously communicates the real benefits that customers can expect after utilising the dentist’s services.
For more information on copywriting, our organisation, as well as how you can communicate your brand offerings in a new and effective way, simply contact WSI OMS today.
by Marianna Muscat | Apr 27, 2015 | Content Marketing, Copywriting
In our world where convenience and efficiency are highly praised, copywriting is unfortunately an undervalued asset by many brands. This is because some brands don’t yet fully grasp what copywriting is and what value it can add – which is why we are here to offer first-hand insight into copywriting and the many benefits it offers.
Professional copywriting leads campaigns
Many people immediately think of visually appealing graphics or exciting videos when they think of advertising campaigns, although the truth is that copywriting defines campaigns to a large extent. This includes all of the words and text in any advertising media as part of a deliberate and calculated strategy, forming the backbone of the campaign. This is because copywriting on a broader level in actual fact stems from creative content strategy of various consumer contact points.
Images without copywriting are just pictures
Although this isn’t true for all advertising, the vast majority of media, such as images and videos, would be either boring or confusing without copy. Take, for example, an image of a cat looking at a small mouse. Naturally, you would suspect that the cat is either eager to eat the mouse or is simply curious. However, with the copy “This is my growing investment” attached, this picture takes on a whole new meaning. Instead, the cat is now thinking about the future and, rather than eating the mouse now, understands that waiting will offer ‘bigger rewards’.
Contact WSI OMS today if you are interested in discovering more about our fantastic copywriting services.
by Marianna Muscat | Apr 21, 2015 | Content Marketing, Copywriting
Professional copywriting and the subsequent creation of quality content, makes written material an asset that, once posted, continues to benefit your brand for as long as it is visible. Not only does it offer great information, product descriptions and brand communications to consumers – it can also be used to help your enterprise get noticed by search engines like Google. By utilising carefully planned keywords and genuine quality content, our copywriting service helps to attract customers to your website and retain them; turning leads into sales and generating more profits.
Versatile content for all online media
Whether you need content for emails, blog posts and personal letters or even for product and service descriptions, we offer compelling content for any marketing objective. Furthermore, we produce tailor-made, original content – making our service versatile, where we can deliver both specialised and lifestyle pieces for your online brand communications.
Compelling Copywriting for your Unique Brand
One of the biggest mistakes that many amateur writers make is that they write to a template. This means that your unique brand identity does not show through, and you become one of many typical brands in the vast market space. With WSI OMS, however, you can expect your content to genuinely represent your enterprise in terms of brand and industry-specific value. This greatly increases the effectiveness of your content marketing by differentiating it from the typical products and services that abound the digital space today.
For details about our specialised copywriting services, simply contact WSI OMS today and speak with one of our consultants.
