by Marianna Muscat | Apr 14, 2015 | Content Marketing, Copywriting
Inbound marketing has become widely popular over the last few years, with thousands of businesses around the world stepping up their efforts in this regard. Below we’ll take a closer look at how quality copywriting can assist your inbound marketing efforts.
What Exactly is Inbound Marketing?
Before we understand how inbound marketing and copywriting work hand-in-hand, we need to understand what inbound marketing means. Inbound Marketing essentially refers to marketing activities that are designed to bring clients in, rather than a marketing team having to go out and get the attention of potential customers. Your inbound marketing efforts should claim client’s attention through interesting content as well as having a website that is easy to find.
How can Effective Copywriting Aid you in Your Quest to Bring in New Clients?
Content is king in the world of marketing. Establishing and maintaining a blog on your business’ website is one of the most effective ways to employ the skills of a copywriting firm. Listed below are just three of the benefits associated with consistently uploading content to your website’s blog:
- Consistently uploading quality content to your blog will ensure that your business’ website maintains or improves its Google or search engine rankings
- Quality content can establish your business as an authority in your industry
- It gives you a platform to engage with both existing and potential customers
The above just scratches the surface of the benefits of quality content, which can be employed in a host of ways – from blogs to articles, microblogs via social media and so on. Contact the team here at WSI OMS today to find out more about how our copywriting service can assist your inbound marketing efforts.
by Marianna Muscat | Mar 10, 2015 | Content Marketing, Copywriting
Getting your employees on board is vital, especially if you want to motivate them to create content. By feeling as though they are part of a well oiled machine and fully functional team will inspire them to continue the legacy which you intend for your company to leave behind. One of the biggest parts of marketing these days happens to be content and if your employees are struggling to create it, this does not bode well for the lifespan of your business. It is therefore really in your best interests to get them on board and motivated to the max in order for them to be able to write the outstanding content on which you need to thrive. Here are a few tips on how to achieve this:
Modernise yourself
Get with the times. Recreating your image can help you be slightly more relatable to the newer generation. This has to start from the top in order for it to waterfall all the way down the corporate chain of your company.
Create motivation
One thing you need to come to terms with very quickly is the fact that your employees do not do things because you have asked them to, they do it because you’ve provided them with a reason which compels them to do what you are asking. Yes, generally their reason for doing things is the salary which they receive at the end of the month, but how amazing would it be if you could encourage them to fulfil their job for the sake of passion as well? Allow them to see the company the way in which you do and it will be easier for them to relate and become affiliated with it, hence enabling them more of an affinity to write passionate content.
Get it together
Get your team together and attend one of the workshops held by WSI OMS. Check our calendar to see what is up and coming and use this time to show them just how dedicated you are to improving your company’s content. For more information on our services or for any generally inquiry contact us today for more information.
by Marianna Muscat | Mar 4, 2015 | Content Marketing, Copywriting
Creating landing pages which convert your clicks into ka-ching is the real secret to social media success. But knowing how to do this is another story altogether. A lot of people want to (and often truly do) believe their page is going to be wildly successful, but are left wanting when it fails to generate clicks. Read on for a few tips on how to create a killer landing page and to see who can help you along the way.
How to achieve success with your landing page
A landing page is the first thing you will see when seeking information on a certain subject. This is why many people, when creating landing pages for their respective products, try to focus as much information into it as possible in order to inform the potential customer about what they will be receiving. This is your first major mistake. Instead of focusing your landing page on what you will get as a product, tell the consumer about what it will do for them. This will give you the ability to paint a visual image in their head of the benefits which shall be reaped post purchase.
However, there is a fine line which needs to be created between product description and product benefits. A great landing page needs to highlight both a product’s benefits as well as its key features in order to inform the customer correctly. It’s no use them reading marketing fluff and jargon about what you are offering only to be left walking away in confusion not knowing what it ACTUALLY does. Balance will be your best friend. Create the hype to lure them in, then give a more in depth description to keep them informed and hungry.
Optimising your page for organic search is also highly in your favour. If people cannot find you, no matter how phenomenal your landing page may be written, it will be useless.
Furthermore if your product is something which requires assembly, or a guideline on how to use it, or if you even just want to show off its ability to perform, create a video. People are creatures who thrive off visual stimuli. So the more you give them, the better it is for you.
For more help in the social media realm, do not hesitate to contact WSI OMS today. We are always happy to help where we can and will give you guidance where it is needed.
by Marianna Muscat | Feb 10, 2015 | Content Marketing, Copywriting
The marketing and advertising world has seen a shift away from the direct promotion of a brand and product towards content marketing and storytelling. Presenting a consumer with content that is considered interesting and relevant will have more effect than bombarding them with images and details of products. It is a common known fact that a customer would prefer to receive an email on how to use their new product more effectively than a visual pricelist on what else they can buy.
Is content marketing the only marketing that matters? In the online world it certainly is. Content, if properly prepared, can feature well in search engine results and can even draw new visitors to your website, blog or social media pages. Content marketing has taken the advertising world by storm and it’s here to stay.
What makes for good content marketing? It’s simple. “How to” articles and videos are great and so are step by step instructions on how to use your product or carry out troubleshooting procedures. Of course this is just the tip of the iceberg. If you aren’t sure about creating the content yourself, why not turn to a professional digital marketing team who can offer you content creation and copywriting services.
Content marketing services by WSI OMS
If you are looking to create a great online digital marketing campaign that is strategic and demands results, then you need the services of our professional team. At WSI OMS, we are dedicated to providing our clients with content marketing and content creation services that are designed to achieve your marketing objectives and boost sales and interest for your business.
If you would like to learn more about our content marketing services and find out how we can generate valuable and relevant content for your campaign, contact us at WSI OMS today.
by Marianna Muscat | Jan 27, 2015 | Content Marketing, Copywriting
Thinking of copywriting may conjure up images of grade school, when your instructor insisted you had to write at least 500 words in order to receive a passing mark. In the real world however, if you can get your message across clearly in less than 100 words, it’s very beneficial for you to do so. This is especially true regarding website copy, as your goal is to turn as many visitors as possible into customers.
- People have short attention spans. We live in a time when someone can simply click out of your page and go back to the search engine results and if your website is very text heavy, that may be exactly what they do. Visiting a website which contains blocks of text is overwhelming for the reader and they’re likely to not read it at all. Communicate the essential information quickly and easily.
- Too much text can obscure or hide your company’s message. If you try and dress up your content with fancy jargon or complicated phrases, there’s a chance the message may be lost. Cut through the clutter and keep it simple.
- Content-heavy websites are not aesthetically pleasing… and aesthetics matter.
At WSI we have a team of professional copywriters who can create meaningful and unique content for your website or your blog. High-performing content means your website becomes higher in search engine rankings and has a better chance of reaching your target audiences. So rather than taking on the task of writing content yourself, call WSI and learn how we can help.
If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you.
by Marianna Muscat | Jan 20, 2015 | Content Marketing, Copywriting
Great copywriting is a crucial part of any internet marketing strategy for many reasons. Firstly and perhaps most importantly, good copywriting can help turn each visitor to your website into a customer if they’re able to find what they’re looking for quickly and easily. Your website content should also express your company’s message and ideals in a way which is easily understood by everyone.
Want to be a good copywriter? Don’t forget these golden rules:
- Just the facts. Visitors to your website are looking for information about your products or services, so make sure the basic facts about your company are highly visible. Don’t try to dress up your website copy with fancy jargon and a lot of fluff; people want to be able to find information quickly.
- Identify the promises your company can make to readers or customers and state them explicitly. If you’re a carpet company and can promise a customer a free in-home estimate for installing carpet, make sure your website states this. Explicitly stating promises can serve as a call to action and make the difference between a visitor and a customer.
- Use active and descriptive language. For art galleries, painting companies, furniture companies or anything with a strong visual element, this is especially important. In addition to having images on your website, you want readers to be able to visualise what you’re describing as they read the sentences.
At WSI, we have a team of professional copywriters who will create unique and compelling content for your website or blog. Writing copy can be a daunting task, so rather than stress over it simply call us and leave it to the experts. We’ll take the time to get to know your company, understand its message and create content that helps you stand out amongst the competition.
If you’d like to learn about professional copywriting services from WSI, please contact us today. We look forward to hearing from you.
