by Francois Muscat | Feb 28, 2020 | E-mail Marketing
Email marketing is used to maintain regular contact with customers, remind them of your business and share more about the products and services you offer. The aim is to foster positive engagement with your brand and keep customers interested and subscribed.
Identifying the reasons for people unsubscribing from your email marketing list is key. Here are four tips on what to do to keep them interested:
1. Keep Subject Lines Simple
Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder. It may even cause your reader to hit the unsubscribe button.
2. Write Clear and Concise Content
Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA.
3. Give Customers What They Expect
Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing, which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time!
4. Make the Unsubscribe Option Inconspicuous
Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller font next to other options such as “please provide feedback”. Another tip is to not allow too much white space around it.
Email Marketing Automation Can Pinpoint the Best Times to Reach out to Customers
To discover how you can promote your business by using email marketing, marketing automation and great content marketing, contact us immediately.
by Francois Muscat | Feb 18, 2020 | E-mail Marketing
Email marketing is simple, costs very little and its results are easily tracked. It is a convenient way to inform your customers of new products and services or share current events in your business and industry. Keeping your customers engaged and interested can, however, be a challenge.
How to Keep Subscribers Engaged
Hands up, if you have been tickled pink by a company and you, therefore, happily subscribed to their newsletter. However, fast-forward to a couple of months later, and your inbox is overflowing with newsletters you haven’t even opened, and your enthusiasm has waned considerably. As with all types of marketing, success is not guaranteed when it comes to email marketing. Spam traps, unsubscribes and ignored messages are just some of the stumbling blocks to the success of your campaign.
So, how do you keep your subscribers hooked and interested with your email newsletter design? Here are a hand full of tips:
Know Who the Message Is Aimed at
All the platforms available for automating your email marketing include the necessary tools to keep your business GDPR compliant, to keep your records accurate and up to date and to filter or segment your database according to your subscribers’ interests and needs.
Getting your email to the right contacts increases your conversions – and keeps your readers wanting more.
Keep it Short and Sweet
Ask anyone how they are, and ten-to-one they’ll reply “Busy!” Bear that in mind as you design your email and make it easy for your readers to scan the content so as to get your message across in minimal time.
Cut unnecessary noise and focus on only one message you want your readers to remember.
Share Your Personality
Simple formats are the easiest to read. But that doesn’t mean that you need to be boring. Add some personality to your emails to reflect you, your company and your message with originality.
Be Bossy
At each pause, make sure that it is crystal clear to your readers what your call to action is.
Email Marketing Might Be a Great Customer Engagement Tool for Your Business
Visit our website to find out how we can help you with email marketing, content marketing, marketing automation and more.
by Marianna Muscat | Jan 21, 2020 | E-mail Marketing
Want to learn how to write a high-impact promotional email and improve your email marketing strategy? We’ve put together a guide that will not only help you formulate your message more clearly, but that will also convert subscribers into loyal, paying customers.
Tips to Improve Your Email Marketing:
Grab Their Attention from the Start
Your subject line and preview copy need to stand out and make your reader want to open the email and see what you’ve got in store. Keep in mind that you are competing for attention in a mailbox crammed full of promo emails. So, take your time to carefully formulate these two sections. In need of inspiration? Look around for catchy email subject lines and create your own content from those examples.
Know Your Audience
If you want to have your reader’s eyes glued to your email, you’ll need to know what makes them tick and how you can solve their problems for them. Research your audience and pinpoint what the struggle with, then offer them the solution from the get-go. Adding value is a certain way of getting casual readers converted into paying customers.
The other side of knowing your audience is to understand what will make them click the trash button on your email. By avoiding spammy behaviour, copy that sounds unnatural as well as ‘salesy’ and other triggers, you’ll see a higher conversion rate from your email marketing efforts.
Paint a Picture
Colours, literary devices, buttons and designs can help you communicate your message clearly and concisely. Email content should be limited to only a few paragraphs, so make good use of the space you have by introducing visual aspects combined with the right copy to pack a powerful punch in your email. Don’t go overboard with visual aspects though! The idea is to be memorable, not overstimulating. Emotive words, good design elements and a strong call to action will help you to communicate your message in an impactful but tasteful way.
Set a Goal and Be Laser Focused
Each email you send out needs to have a specific goal in mind. In addition, it must be finely tuned to reach the target audience. There’s a world of difference between an email you’ll send to a new customer and the one you’ll send to a repeat customer, so don’t get those wires crossed. If you are not clear on your goal, your copy will be all over the place, and you’ll confuse your reader who will merrily run over to your competitors with clearly formulated messaging.
Get a Little Personal
It is becoming more and more important to show a little personality when trying to stand out from the myriad of competitors in your field. If readers feel like they can relate to you and make a personal connection, they will reward you with their loyalty. This personal connection also extends to treating readers as individuals with desires and needs. Personalising content for different segments of your audience can help to convince even some of the toughest readers to spend their hard-earned money with you.
Seal the Deal with a Strong CTA
Your entire carefully-crafted promotional email can amount to nothing if you don’t have an intriguing call to action that will get readers to convert to paying clients. You need to align the content of your promotional email in a way that will funnel the reader to your call to action and make it very clear what the reader needs to do next. There are many fantastic examples of CTAs that you can use as a foundation. So, start researching how to create a call to action that your audience will respond to.
If you’ve neglected your email marketing until now, get in touch with WSI OMS to create a powerful digital marketing strategy that will help you to convert casual readers into loyal customers.
by Francois Muscat | Jan 18, 2020 | E-mail Marketing
Email marketing has consistently outperformed every new marketing channel that’s come out. And every marketer knows how reliable email is as a marketing tool – if you can avoid landing in the dreaded spam folder. Below we share tips on how to avoid the spam folder, boost engagement and reduce your bounce rates.
Use Double Opt-Ins to Ensure the People Subscribing to Your Mailing List Wants to Be There
The worst thing you can do is send emails to people who don’t want to hear from you. The best way to avoid this is to get a double opt-in. This is how to go about it:
- Firstly, only send emails to people who have signed up for it on the form on your website.
- Then, once you have sent your first email, send a follow-up or include a link in your email asking recipients to confirm that they do indeed want to hear from you.
This will not only keep you off the blacklists, but will also ensure that you’re reaching a receptive audience.
Update Spam Filters Regularly While Avoiding Spammy Language in Your Messaging
Spam filters are there to root out emails that look like spam. This means you need to make sure that your mails are free of all the red flags that will trigger the filters. You can’t simply trust that this is an intuitive process; nor is it a set of one-time-only checks. Spam tactics change all the time, so spam filters need to be constantly updated accordingly. You can use tools such as mail-tester.com to test your emails and ensure that they are cleared for the Inbox.
Shun the Practice of Buying Mailing Lists
We would hope that no-one does this any more! But, there are still those who do. It’s a waste of time to buy email lists or acquire them in any other way. You may think you’re gaining access to a massive market. However, this is not how it works out in reality. Sending to any recipients that didn’t ask you to is a sure way to land in the spam folder, get bounced and blacklisted.
Emails Thin on Text Content Normally Get Filtered As Spam. Avoid Them!
Spam filters hate emails that are image-heavy, especially if there is a corresponding lack of text. Focus on your copy and keep the images to a minimum, choosing one or two strong ones that support the text.
For the brands that use it responsibly, email is a marketing channel that keeps on giving. Contact WSI OMS today to learn how we can help you design high-converting email marketing campaigns.
by Marianna Muscat | Jan 10, 2020 | E-mail Marketing
Email has been around for a long time. And, despite the rise of instant messaging apps, social media platforms and enterprise collaboration tools like Slack (which incidentally positions itself as ‘the alternative to email’), email is not going away any time soon. Part of the reason is that it is such an effective marketing tool. If you are looking to up your email marketing game, triggered emails are the way to go.
Triggered emails deliver content and messaging that’s relevant to the stage a customer is in their journey with your brand. They target leads at specific points in the sales funnel to nurture and gently guide them towards conversion.
Types of Triggered Emails
Triggered emails may include welcome emails that are sent when someone new signs up to your mailing list, as well as cart abandonment emails, to remind potential customers that they have yet to complete an order. You will need to create these emails and organise them by pre-set triggers. This email marketing automation takes the pressure off you, all the while ensuring that your customers remain engaged and interested in your business and its offerings.
Why Triggered Emails Must Anchor Your Email Marketing Campaigns
Triggered emails work to your advantage because they are designed to push a potential customer ever closer to making a purchase. They are considered to be an important part of both email marketing and content marketing, and have been proven to boost sales. According to statistics released by Bouncex, marketing software manufacturer, batch-and-blast emails generate only about $0,04 in revenue per send for the average e-commerce retailer, whereas behaviourally triggered emails generate $0,95 in revenue per send. That is quite a substantial difference. It signifies just how essential triggered emails can be to any company marketing strategy.
Here at WSI OMS, we are determined to help brands realise the untapped power of triggered emails. Powered with marketing automation, triggered emails do the heavy lifting in the backend, leaving you time to work on the other areas of your business. Contact us today to get more information on how to maximise the benefits of triggered emails.
by Francois Muscat | Nov 11, 2019 | E-mail Marketing
For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business.
Get Your Business Growing with Email Marketing
Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy:
Give a Little, Get a Lot
Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others.
Don’t Spam
Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.
Customise Your Message
Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact.
The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from.
Need help with your email marketing? Contact WSI OMS today.
