by Francois Muscat | Sep 18, 2017 | E-mail Marketing
Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively.
Invest in Software
While it is indeed possible to conduct an email marketing campaign without the help of any software, you are likely doing yourself, and your business, a disservice. Email marketing software, such as MailChimp, makes it possible for you to design emails that are as stunning as they are optimised for user experience. The added benefit is that the emails you send out will also be automatically optimised for mobile. Managing email lists and tracking analytics is also made much easier in the long run.
Pay Attention to Subject Lines
It is an unfortunate reality that many emails sent out by brands remain unread or are deleted before they are even opened. More often than not, this is due to the lack of an interesting, strategic subject line. Focus on creating subject lines that entice, are informative, and that really give the reader a reason to click through.
Make Things Personal
Even if the email simply refers to the recipient directly by name, a personal touch can truly make all of the difference. Nobody wants to feel like just another part of the masses, after all!
Are you interested in taking your email marketing campaign to the next level? As experts in SEO, email marketing strategy and digital marketing in general, WSI OMS is here to assist. Give us a call today to learn more about our diverse service offering.
by Marelise da Silva | Sep 7, 2017 | E-mail Marketing
Email marketing has had an integral role to play in almost every brand’s digital marketing strategy thus far. It allows for marketers to notify consumers, as well as potential consumers, about specials, business direction and to promote content marketing and social media marketing efforts. The question is, what does the future hold for email marketing? Is it set to continue to help increase online conversions? Or is it doomed to be replaced by new approaches? We investigate below…
Email Automation
With new technology and software popping up every few weeks, it has become simpler than ever before to create stunning, functional emails guaranteed to get the attention of the readers. We’re certain of the fact that email automation technology is only going to get better going forward.
Interactive Emails
Whether it’s website design or social media marketing, it’s all about user experience nowadays, so we’re sure that interactive emails are going to start becoming more and more popular – and, thanks to email automation programmes, a lot easier and cheaper to create! There will be plenty of opportunity to get creative with things like embedded games, polls, quizzes and clickables.
Video Content
When it comes to content marketing and email marketing, videos are known to make a bigger impression than any other type of content. Because of this, we believe that embedded videos are sure to become a ‘thing’ much sooner than expected. Gmail and Yahoo currently don’t support this technology, but we’re certain that that’s going to change very quickly indeed!
Are you looking for a partner to support you in all of your online marketing and email marketing efforts? Here at WSI OMS, we have what it takes to help get your business noticed. Contact us today to learn more about our diverse range of services.
by Francois Muscat | Aug 21, 2017 | E-mail Marketing
There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building.
Here are 6 tips to help you use your email marketing to maximum effect
- Use in-depth market research (real data) on your customers to design targeted content based on what you know they are likely to read and want. This may seem obvious, but very often what you think is great content is what you want them to want to read – not what they want to read.
- Keep your content short and easy to read – with easy to see and enticing links inviting your customers to ‘find out more’ or even better: ‘get more’.
- Offer something special in each mailer. Make the offer part of your content header. Be consistent, offering deals, competition or rewards they will want. The customers or potential customers on your mailing list will start to look forward to your emails.
- Personalise your content: address your customers as you would friends. Show that you know and like them. Invite them to know and like you in return (and therefore trust you and your product).
- Ask for feedback, such as what they’d like to see or read next or what products they like. Do this on a regular basis. Again, keep it short and simple so that it is quick for them to give that feedback. This will feed your in-depth market research on your customers and help you personalise your content even more over time.
- Throw in a couple of surprises every now and again. Vary your templates and your approach so that your emails don’t become predictable and boring.
A couple of practical tips for email marketing
- Ask your site visitors to add you to their contact lists: your emails will never be spam if they are invited.
- Make the unsubscribe button in your mail template obvious. People hate feeling trapped.
- Don’t mail too often. Track response carefully and adjust accordingly. Less can be more when it comes to email marketing strategy.
Contact us today for more information on e-mail marketing and how we can help you design an email marketing strategy as an essential part of your digital marketing campaign.
by Marianna Muscat | Jul 18, 2017 | E-mail Marketing
Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you want to open are usually from people you want to communicate with.
Harnessing this has again made e-mail marketing a powerful and effective arm of online marketing.
E-mail as a uniquely personal digital marketing platform
Each platform on the digital spectrum has a slightly different focus: For example:
- Website: professional display of product and service; functionality, optimisation, conversions
- Facebook Page: social media marketing; Likes, Shares, going viral
- Twitter: Building a following; re-tweeting; instant marketing, building a community
- E-mail: inviting customers to form a relationship with ‘someone’ they like and whose mails they’ll open; building that relationship so that it brings trust and brand loyalty
Leveraging personality to maximise e-mail conversions
Even if your mail database consists entirely of customers or potential customers who have signed up for your e-mails, you still need personality to get conversions. What kind of a personality you put across depends on your brand as it has to promote your brand image, but whether it’s fluffy and fun or reserved and conservative, it can always be informal and inviting – and personal.
E-mail marketing the one chance you get to talk directly to your customers in a long format (as opposed to tweets or Facebook posts), and done correctly, in the right tone and with the right amount of personalisation and informality it has enormous potential to increase sales.
Contact us at WSI OMS for a digital marketing campaign that incorporates e-mail marketing solutions for your brand; that will increase your connection with your customers and maximise conversions.
by Marelise da Silva | Jun 15, 2017 | E-mail Marketing
Email marketing is a wonderful, cost-effective way in which to connect with your customers. When done right, it can lead to a massive boost in sales, social media followers and interest in your business in general. Here are 5 helpful tips from the WSI OMS team to help you make the most of your next campaign:
- Conduct A/B Testing
In doing so, you will get a better idea of what your audience best responds to in terms of subject lines, image placement, content and overall email design.
- Make it Easy for People to Opt Out
The last thing you want is to be annoying your customers. So, make it easy for them to unsubscribe from your email marketing list. Place a one-click link at the bottom of every email.
- Reward People for Reading
And we don’t just mean with inspiring content! Offer them exclusive deals like ‘5% off your next online purchase’ or a sneak peek into a new product you’re releasing. If you make them feel special and as though they are a part of an exclusive community, they are more likely to continue opening your emails!
- Focus on Your Subject Line
Make a promise… and be sure to keep it! Do what you need to pique their interest – just be sure to deliver on that promise once the email has been opened.
- Keep an Eye on Bounce Rates
If you notice that recipients are opening your emails, but closing them quickly after, it’s time to go back to the drawing board. Your images may be taking too long to download, your content may not be as gripping as you’d hoped, or you simply may not be tailoring the email to suit the needs and wants of your target market.
For professional assistance when it comes to email marketing, WSI OMS is the digital marketing agency to contact. Call us today to learn more about our range of services and how we can help you.
by Marianna Muscat | May 9, 2017 | E-mail Marketing
Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!
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It Fits in with the ‘Mobile Revolution’
As we all know, most people nowadays are accessing the internet using their mobile devices as opposed to a traditional desktop or laptop. Luckily, email marketing fits in seamlessly with this trend. According to recent statistics, over 50% of people access their emails using their cell phones; and 42% of all email marketing messages are opened by people using their smartphones. So, if you think about it, this means that nearly three out of every five email marketing messages double up as a mobile marketing message – and they provide you with plenty more space for your content than SMS’s do!
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It Drives More Visitors to Your Website
By using strategic email subject lines such as ‘60% Flash Sale – 3 Hours Only’, you double your chances of the receiver not only opening the email, but clicking through to your website as well. During the day when people are at work and aren’t browsing social media (which is often used as an alternative method of promoting sales and discounts), they are still reading their emails, so it is a great way in which to increase conversions during those quieter times.
Things like pay per click advertising and social media advertising can prove to be costly. Email marketing is inherently more affordable and likely to lead to the same, if not better, results. Ultimately, it is a digital marketing tactic that works for companies of all types and sizes regardless of budget.
Do you want to start implementing email marketing into your digital marketing strategy going forward? If so, you need WSI OMS on your side. As specialists when it comes to all things digital, we will be here to guide you on your journey and help you to achieve the results online that you want and deserve. Contact us now for more information.
