by Francois Muscat | Apr 9, 2020 | Digital Media Marketing, Events
On Wednesday, 8 April, I hosted a webinar discussing how business can get ahead during COVID-19. Over three hundred digital marketers and business owners attended the sessions, where we covered practical ways of doing a competitive analysis.
Why now?
Some businesses are pausing their digital marketing services due to times being uncertain, but when things change – and they always do – they may find that stopping their SEO activities, for example, has left them in a poor position in Google SERPS.
Instead of setting yourself up for a difficult time in the second half of 2020, you can use this time to strengthen your business. On Facebook, I’ve seen many people using the lockdown period to get to some serious decluttering and DIY-ing around the house. In the same way that some restaurants close down for renovations so they can be a better business when they reopen, you should using this ‘shut down’ period to renovate your digital strategy – and you do this by looking at what your competitors are doing.
Take stock of your digital presence with a marketing audit
Use this lockdown to sit back and look at the big picture of your business’ digital marketing strategy. You may find that your market is changing and there are new areas to focus on. Take stock of your digital presence by doing a marketing audit.
During the webinar, I discussed how digital marketers need to do what they do best – stay on top of the latest trends, understand the data and the insights it provides, and know what their clients’ clients are doing. Then we discussed the different components of a marketing audit (website audit, SEO audit, content audit, social audit and insights). Watch the webinar replay to learn how to do a competitive analysis
Over the next few weeks, WSI will be running a free webinar series to share practical digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis.
These 30 minute webinars will occur every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT
Topics being covered:
- April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
- April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
- April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
- April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times
- April 29 – Conversational Marketing: How to Reimagine Your Customer Communications Using the Latest Technology
- May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads
Please send your questions, comments and feedback to: contact@wsiworld.com
How To Join The Webinar
This webinar meets 5 times.
Wed, Apr 8, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 15, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 22, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 29, 2020 5:30 PM – 6:00 PM CAT
Wed, May 6, 2020 5:30 PM – 6:00 PM CAT
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by Francois Muscat | Nov 14, 2017 | Events
Did you know that over 3 billion people use the internet daily? LinkedIn has many benefits as a professional social platform, online presence is a vital part of any business’ web and social media strategy. If you’re in the digital, communications, marketing or branding space come listen to me, Francois Muscat, digital marketing specialist and certified social selling trainer at WSIoms at the Kiweb’s Digital Marketing Gathering 2017
DATES: 15-17 November
VENUE: Eagle’s Nest Conference Centre, 373 Leslie Avenue, Cnr William Nicol Drive, Fourways
by Marelise da Silva | Aug 17, 2017 | Events, PSASA
This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Center in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engine optimization of your website.
The agenda for the convention is as follows:
Friday 20 October – 12H00 to 19H15
- 12h00 – 12H15 – Registration
- 12H15 – Networking Lunch
- 13h30 – Dawn Klatzko: Art of the suit workshop – Rethinking Your Business Model– Session 1
- 14h50 – Tea Break
- 15h15 – Dawn Klatzko: Art of the suit workshop – Session 2
- 16h30 – 16h40 – Wrap up
- 16H40 – Tea
- 17h00 – 19h15 – Networking Dinner – Drum-Power entertainment with Colin Heaney
Saturday 21 October – 07H30 to 16H30
- 07h30 – Registration
- 07h45 – Networking Breakfast
- 09h00 – Cindy Alter: Drive to Thrive:
- 09h45 – Ross Saunders: Technology and your Business Today
- 10h40 – Tea
- 11h00 – Charlotte Kemp: Marketing your Business Services on LinkedIn
- 11h50 – Leon Lategan: Lead Generation & Building Business Databases
- 12h35 – Lunch
- 13h30 – Dean Murinik – Levelling the Playing Field
- 14H15 – Jacques De Villiers and Jacques Vellerman: Writing and Publishing Business Books
- 15H05 -Tea
- 15h25 – Francois Muscat: Designing & Managing your Website and SEO
- 16h15 – 16h30 – Convention Wrap-up and Closure.
- An Early Bird Convention fee for both days is R1500. From the 16th of September, the price will be R 1950.
For more information, contact www.psasouthernafrica.co.za.
by Francois Muscat | Feb 1, 2016 | Digital Media Marketing, Events, Social Media Marketing
Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and ability to allow communication that is both inexpensive and interactive.
This Valentine’s Day, why not embrace the digital marketing revolution and craft an unforgettable campaign? In seeking to inspire you, here are just a few tips courtesy of WSI OMS:
- Create a Valentine’s Day offer. Whether this is a discount on orders placed on the day or a free gift with certain purchases, special offers on Valentine’s Day can boost your brand’s reputation and gain customer loyalty.
- Incorporate the idea of love into your product offerings by presenting your goods creatively in your website design, such as including the colour red or a heart shape in your displays.
- Run a competition. Competitions are the ideal way to garner support for your brand, where employing social media marketing tactics permits your brand ample exposure.
- Send gifts to loved ones. Valentine’s Day is an opportunity to show love in a tangible way and, bearing this in mind, special offers can be presented via social media and email campaigns to bolster sales and share the love.
- Show your love. Valentine’s Day is about celebrating love and, in this spirit, social campaigns to demonstrate societal love could enhance customer loyalty, such as online engagement with charities and non-profit organisations.
As a digital marketing specialist, WSI OMS will take care of all your communication needs, from social media to search engine optimisation to website design and link building. Contact WSI OMS today and enjoy the fruits of a comprehensive and successful marketing strategy this Valentine’s Day.
by Francois Muscat | Oct 31, 2013 | Events, Presenting
Here we are on day one at the Radisson Blu Hotel on Victoria Island. Michael Monaghan from WSI head office, Krista LaRiviere of gShift and me.
Michael started with the introduction of WSI and gave a review of the Digital Marketing proceedings for the two days.
Michael is sharing Internet stats on Nigeria – over 6m Facebook users and all the attendees put their hands up for being Facebook users. A different story when asking about who was on LinkedIn, so I am really looking forward to presenting B2B Social Media and covering LinkedIn tomorrow.
Some points from Michael:
- Half the money I spend on marketing is wasted; the trouble is I don’t know which half.
- How much does it cost to get a new customer – WSI has the solutions to identify who comes to your website and track the calls to your business generated from web traffic and specific Ads from traditional media as well
Up next Krista LaRiviere:
We did a quick round the room introduction and her is the list of topics the delegates want us to cover. So no pressure, lets go:
- Internet of everything
- How to interact with students on social media
- Get my company involved in digital marketing
- Lead generation and conversion
- Build a strong online brand
- Develop a comprehensive web presence
- Drive social media traffic to website
- Transform my social network into customers
- Online reputation management
- Build trust with social media to convert into leads
- Best practice of digital marketing
- Update my digital marketing knowledge
- How to optimise video
- ROI of Digital Marketing
- Display advertising
- Integrated digital marketing
- Content marketing
- Improve interactive website
- Campaigns for clients
- Rebranding a company
Further points from Krista on Digital Marketing Stats in Nigeria
- Nigeria the number one emerging economy in the world
- Nigeria ranked number one in African Internet use
- Africa to reach 1 Billion mobile connections by 2016
- Nigeria is eleventh in the world for mobile usage
- Average traffic from 6,000 web presences on gShift Labs – 24% of traffic comes from mobile
- 80% of Facebook logins are from Nigeria and South Africa within Africa
- Nigeria is 23rd on LinkedIn with less than one percent of the population on LinkedIn
- Understand the behavior and the device – talking mobile here
Moving onto Content Marketing:
10 key Digital Marketing Building Blocks:
- Reputation of your company
- Discoverability of your web presence
- Relevance of content
- Authority – is it enhanced or not
- Influence through social networks
- Action – get some to take action with your content
- Engagement – create engaging content
- No shortcuts
- No quick fixes
- No overnight success
Krista ended with a keyword research workshop that generated quite a bit of discussion:
A question asked:
Q: What do you mean about web presence asset?
A: It’s your entire digital footprint and the content you have on it
If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.
by Marelise da Silva | Oct 30, 2013 | Digital Media Marketing, Events, Training
WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital.
Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”.
Attendees have the opportunity to learn more about uncovering digital media possibilities for their businesses. The WSI thoughtleaders will be illustrating why and how digital media has transformed the competitive landscape for companies across the globe, including Africa. Delegates will also learn about the top tools for companies regardless of size and sector as well as what this means for their own business.
The WSI-Axon Smartcamp runs from 31 October to 1 November at the Radisson Blu, Ozumba Mbadiwe Avenue, Victoria Island, Lagos.
If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.
