by Francois Muscat | Apr 24, 2013 | Events, Social Media Marketing
The Corporate Branding & Social Media Forum is taking place on 24th– 25th April, 2013 at The Monte Casino Conference Centre. The goal of this forum is to help attendees understand how to build brand value and establish uniqueness in the marketplace; learn how to align your brand with social media and understand how to connect your brand with tomorrow’s customers.
WSI OMS owner and internet marketing expert Francois Muscat will be presenting at the conference.
“In today’s competitive marketplace with new products entering every day, companies need to bring new ideas of branding to differentiate themselves from others. I’m going to be discussing something that every business owner should be interested in – how to build brand value and establish uniqueness in the marketplace. I’ll be giving practical advice on how companies should build their brand a diffused and confused marketplace, understand what customers are looking for and develop a point of difference in the way customers perceive their brand,” says Francois.
One of the other topics that Francois will be discussing is how to develop a unified brand message across all communications channels.
“Having a consistent message may sound easy, but developing and delivering a unified message involves the close coordination of several different departments in a company,” comments Francois.
Some of the other speakers you can look forward to seeing at the event include Gabriella Alberoni-Damon (Brandgurus), Richard Simmonds (Gratitude, NewBrandYou), Suzanne Little (Quirk) and Nick Bedford (Ogilvy Public Relations).
Live blogging and tweeting
We will be live blogging the presentations on www.realtimejournalism.co.za and we will also be tweeting at the event. You can follow the #SocialBrand13 hashtag on Twitter to stay up to date with presentations and topics.
by Francois Muscat | Jan 22, 2013 | Events
The Social Media for Government Communication Workshop will take place on 21 – 22 February 2013 at the Apartheid Museum in Johannesburg. Delegates will be able to learn about everything from integrating social media into their existing strategy, how to measure social media engagement and how to get buy-in from top management.
The Social Media workshop has been specifically designed for the public sector and will address the issues of Government departments, Municipalities and SOEs moving forward effectively in the digital social revolution.
Following the success of Corptrain’s Social Media for Government Communications Conference in December 2012, they have received an overwhelmingly positive response from all spheres of Government, requesting an even more practical Social media training, so this programme is indeed “back by popular demand”. The primary goal is to help government agencies use the power of social media to engage, deliver services and communicate with citizens more effectively using social media platforms such as Twitter, Facebook, YouTube and many others available in the social media space.
People who should attend this workshop include:
- Communications professionals
- Marketing professionals
- PR & Advertising professionals
- Branding professionals
- Stakeholder Relations professionals
- Web Development IT professionals
- Media Convergence professionals
- Digital Communications professionals
- Operations professionals
- Senior Executive Levels
This Two Day informative workshop has been researched and designed for Managers, directors, administrators and Coordinators at National, Provincial, local Government, State Owned Enterprises and Section 21 Companies.
Attend this workshop to hear practical advice to improve your department’s efficiency of service delivery, increase awareness, and engage citizens, you will leave with tools, tips and strategies for:
- Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
- Improving the use of technology to develop better service delivery
- Understanding the role of informed citizenry in government
- Integrating social media tools into your internal and external communication strategies
- Enabling conversation and collaboration
- Taking citizen feedback and ideas and putting them into action plans
- And more
Early bird specials:
There is a 20% discount to all DMMA members. If you book and pay before 31 January 2013 you will also get 10% off.
For more information visit www.corptrain.co.za or contact Donald Phejane at donald.phejane@corptrain.co.za
by Francois Muscat | Jan 16, 2013 | Events
The Mobile Apps Marketing Conference will take place on 28 February – 1 March at the Focus Rooms in Sunninghill, Johannesburg. Register for this conference to get first-hand insights from successful mobile apps marketers and developers that are leading the way in the fast-paced world of App marketing.
Remember the PC revolution in the 1980s? Or how big the Internet became in the 1990s? Mobile is running laps around them both, with over five (5) billion users worldwide, and considering smart devices are spreading faster than any other technology; it‟s not surprising to hear experts say there will be more Smartphones than people in the world by the end of the year. (Note there are over 7 billion people in the world).
It is predicted that by 2015, tablets sales will quadruple from the more than 15 million sold in 2010, and Smartphone sales will double to one billion. There are almost 1,500,000 Apps in the market and counting. It is not enough if you merely create a mobile app – marketing mobile applications is equally important. Technology is indeed evolving and it is becoming more and more important for industry leaders to stay ahead of the curve.
The Mobile Apps Marketing Conference will bring together marketers, innovators and business leaders from Africa’s most successfully marketed Apps to share their thoughts, strategies and successes in this cut-throat App industry.
Some of the speakers who will be attending the conference include:
- Danny Schaffer: CEO of MegaPhone Apps
- Alistair Fairweather: GM of Digital Operations at Mail & Guardian
- Wonder Ndlovu: Ericsson SA
- Farren Roper: Head of Products & Markets at FNB
- Tim Bishop: CTO of Prezence Digital
- Thabo Seopa: MD of Trudon
- Annette Muller: Dot Nxt
- Ryan Sauer: Managing Director of SOC
- Dr Nikolaus Eberl: CEO of Brand Ovation
- Dale Amler: MD of Appening
Early bird specials
Book early and receive a special discount (save up to R2000!)
To register for this conference:
E-Mail : customerservices@corptrain.co.za
Call +27 11 888 9810 / fax +27 86 515 3442
Web: http://www.corptrain.co.za/mobileapps/index.html
by Francois Muscat | Jul 10, 2012 | Events, Live Blogging and Tweeting
The Business Continuity Management (BCM) conference will be taking place on 11 – 12 July, 2012 at the Indaba Hotel in Fourways, Johannesburg. The event is aimed at promoting excellence in the business continuity profession and is endorsed by the Business Continuity Institute.
I have been invited to present at the event where I will be discussing Marketing with BCM and using social media for strategic planning.
Social Media and Business Continuity Management
- Can one use social media in a crisis as a simple method of communicating with a large group of individuals?
- If a well-devised strategy is put in place before an event happens, can the immediacy of social media lend itself well to continuity management?
- Organisations need to understand the strengths and pitfalls of their chosen communication medium.
- How can social media be used within an organisation’s BCM plan?
- Focus areas: Customer Relationships, Brand Familiarity, Research and Feedback.
The two-day event starts tomorrow and WSI OMS will be live blogging the event. You can also participate on Twitter using the hashtag #BCMSA. For further information please visit Biz Strat’s website.
by Francois Muscat | May 17, 2012 | Events
The International Franchise Expo officially opened today, 17 May 2012, at the Sandton Convention Centre in Johannesburg. WSI Franchise was there and ready to meet the thousands of individuals looking for exciting business opportunities. On day one there was a nice buzz amongst all the attendees and exhibitors with a positive atmosphere surrounding the day.
Bizcommunity reported that this year saw the highest number of new franchise concepts exhibiting, including various international brands. There are a lot of new faces and brands at this year’s expo and we had a good time browsing through all the stands. The general consensus was that business opportunities in Africa were still strong despite economic uncertainties abroad.
IFE 2012 felt much bigger than previous years. Over 80 franchise and business opportunities are being showcased at this year’s exhibition ranging from white collar franchising such as WSI to business consulting, food industry and service related franchises. IFE 2012 is taking place from today until Saturday 19 May from 10h00 – 18h00 with an entrance fee of R50 at the door. WSI Franchise is at stand B10 where you can chat to our WSI Internet Consultants regarding what we do and what being a part of WSI is all about. Let us know what you think of IFE 2012 on Twitter by using the hastags #IFE2012 and #WSIFranchise in your tweets or follow the conversation on our Twitter wall.
by Francois Muscat | May 16, 2012 | Business Opportunity, Events
The International Franchising and Entrepreneurs Expo 2012 is kicking off tomorrow at the Sandton Convention Centre. Our team are setting up and getting everything in order to meet all the visitors at IFE 2012.
The event is aimed at encouraging the development of small business and entrepreneurship. Visitors will have the opportunity to chat to franchisors and compare the concepts and business opportunities on offer.
WSI will be there to educate South Africans about the WSI brand and about opportunities that exist with a white collar franchise. Drop in at our stand from 17-19 May 2012 open daily from 10h00 -18h00. You can find us at stand B10. Follow our live Tweets and Facebook posts or find us on Foursquare during the event.
WSI Franchise stand at IFE 2012
