by Francois Muscat | Apr 23, 2018 | Facebook, Social Media Marketing
Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page.
If you want to promote your new Facebook page, consider the following:
- Paid Advertising
You can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of money, you can make sure that only certain people see your posts, for example, people who are in your own location, have specifically liked certain interests or events on Facebook, or people of a specific gender.
- Include A Link In Your Emails
How will your existing clients know about your Facebook page if you don’t tell them about it? It’s not like people browse Facebook looking for their client’s businesses, so consider sending them an email about your new page, or include a Facebook logo in your email signature that links to your page.
- Write A Blog Post
If you have a blog, write a blog post about your company’s new Facebook page. Give clients a reason to like your page (such as access to in-store promotion details). Tell them that you will also be sharing your latest blog posts and thought leadership pieces on your Facebook page, so it’s an easy way to stay updated with relevant news from your company.
- Add A Follow Button On Your Website
You can make it easy for your website visitors to like your Facebook page by adding a follow button on your website.
Need help with your social media marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 5, 2018 | Facebook, Social Media Marketing
Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions.
If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results.
When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list:
- Leads
- Registrations
- Custom conversions
- None of the above apply
If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page.
When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions).
Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today.
by Francois Muscat | Mar 7, 2018 | Facebook, Social Media Marketing
As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Facebook is definitely no exception! Here are the most recent Facebook changes that every business owner needs to be aware of.
For most companies utilising social media marketing, up until now, the main goal has always been to generate as many shares and likes as possible. However, in 2018 and beyond, Facebook will be giving preference to posts that have generated the most engagement in the form of comments, rather than the posts with the highest number of likes and shares. Basically, any posts that elicit meaningful interaction will be favoured going forward.
In an effort to provide its users with a more valuable browsing experience, Facebook has recently implemented new guidelines for deprioritisation. In short, your Facebook posts will be penalised for a variety of things, including:
- Explicit calls for engagement,
- Passive content (i.e. Photos or videos that are not actively engaging user response), and
- Public content.
Knowing this, it would seem that strategic content marketing is going to be more important than ever before for those business owners hoping to make an impact on their followers.
Worried about your social media marketing strategy surviving the latest Facebook newsfeed changes? Fear not! The WSI OMS team is here to help. Contact us today for more information about our broad range of online marketing services.
by Francois Muscat | Feb 21, 2018 | Facebook, Social Media Marketing
The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents.
Whatever messaging platform you use, each one has their own ‘rules of engagement’:
- They each have their own expected response time,
- They aren’t overused, and
- People don’t demand attention on them.
These are exactly the types of intricacies and dynamics that marketers need to keep in mind when they start to incorporate Facebook Messenger into their marketing strategies.
Twilio posted an intriguing infographic that stated that 66% of consumers would prefer to be reached by brands (or reach a brand) via a messaging app. Some other interesting statistics from the infographic include:
- More than 8 out of 10 (85%) of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation.
- 77% of consumers keep notifications on for messaging apps.
- Half of the consumers prefer using native SMS (including iMessage and Android) to message businesses.
- Messaging is 3 to 8 times more preferred than face-to-face communications across all generations.
- Millennials choose messaging over email to talk to businesses.
According to TechCrunch, Facebook Messenger is used by 17% of the world’s population monthly and Sprout’s research shows that 31% of US app time is spent on Facebook and messaging apps. Facebook Messenger also has an unheard-of open rate of up to 90%, which means that more marketers and companies need to start dedicating their time and budget to this platform.
by Francois Muscat | Jan 3, 2018 | Facebook, Social Media Marketing
Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform.
Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining.
So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds.
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Other Updates
- Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen.
Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts?
Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of services.
by Marelise da Silva | Nov 23, 2017 | Facebook, Social Media Marketing
While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook advertising can be extremely difficult to get right.
If you are making use of paid advertising on Facebook, but aren’t seeing the results that you would like, these tips can help you to optimise your campaigns:
Use the Facebook tracking pixel to measure your goals
Firstly, you need to have clear goals for your Facebook marketing campaign. Do you want more likes for your page, or do you want people to take a specific action such as visit your online shop or enter a competition? By deciding on a goal, and then installing your Facebook tracking pixel to capture data, you can then work out how best to configure your campaign so that it is seen by the correct target market, to achieve your goals.
Don’t boost specific posts, rather aim for page likes
Paid post boosts don’t give you good return on investment in terms of engagement, plus there is little longevity. Rather use campaigns that focus on getting page likes. Take a look at the demographic that likes, comments or otherwise engages with your page the most. Create a ‘page like’ campaign that specifically targets that demographic. This way, any engagement with your page is also more likely to be seen by others in that same demographic group, which boosts your organic reach.
Work on writing effective headlines
With the way Facebook is saturated with images, links and adverts it is essential that your headline stands out. You have 25 characters to make an impact with a Facebook advertising headline. It should be punchy, but at the same time not confusing. If in doubt, rather opt for a headline that is clear rather than clever.
A picture speaks a thousand words
For the same reason that headlines are important, you need to put a lot of thought and testing into the images that you use for your Facebook posts. In order to determine what kinds of images work best for your business, you should be testing different images in your campaigns and comparing the levels of engagement you get. Compare photographs vs graphics, different colour schemes, lifestyle vs still life, photo filters and contrast, to determine the type of image that is right for you.
Don’t forget your overall marketing goals
When you’re running a Facebook marketing campaign, it’s easy to get sucked into the details that are specific to online media such as aiming for engagement and page likes. Yes these goals are vital in order to build brand awareness and a strong online following. However, online campaigns should be 100% in line with your overall marketing goals, in terms of the desired end result (such as increased sales or more website visitors) and the target market that you aim to reach, in order to have long term effectiveness.
For further advice, exceptional social media marketing and digital marketing strategy that works for your business, contact us today.
