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Is livecasting the next move on social media for your business?

Is livecasting the next move on social media for your business?

by | Apr 21, 2014 | Live Blogging and Tweeting, Social Networking

Livecasting is a term used to describe streaming videos live on your company’s social media sites to allow your subscribers to see what’s happening in real time. Companies can also allow viewers to interact with the hosts of the video, submit comments or ask questions in order to make it interactive and it works to create a dialogue between the company and its customers.

Livecasting is an excellent tool for a wide range of businesses and can be used for anything from holding a seminar or launching a new product to performing taste tests, starting a flash mob or marketing a new product or service. During the weeks leading up to the livecast, your company should promote it on all of your social media pages in order to gain maximum exposure, generating optimal interest from your website visitors.

What kind of businesses can benefit from livecasting?

  • Businesses that regularly conduct ‘how-to’ workshops. This can be anything from how to lay tile to how to repair your computer to how to apply eye make-up.
  • Businesses that have a strong visual component. Makeup companies, hair salons, fashion labels, art studios, interior designers and more all have a strong visual component and are ideal for video footage. Use a livecast to show off your amazing work!
  • Businesses that are releasing new products. Is your company releasing a new energy drink? Hold a livecast at a local mall and capture feedback in real time for real people.

For more information about how livecasting can benefit your company or to learn more about WSI’s social media services, please contact us today. We look forward to hearing from you!

2nd Annual BCM & Disaster Recovery Conference

2nd Annual BCM & Disaster Recovery Conference

by | Jul 10, 2012 | Events, Live Blogging and Tweeting

The Business Continuity Management (BCM) conference will be taking place on 11 – 12 July, 2012 at the Indaba Hotel in Fourways, Johannesburg. The event is aimed at promoting excellence in the business continuity profession and is endorsed by the Business Continuity Institute.

I have been invited to present at the event where I will be discussing Marketing with BCM and using social media for strategic planning.

Social Media and Business Continuity Management

  • Can one use social media in a crisis as a simple method of communicating with a large group of individuals?
  • If a well-devised strategy is put in place before an event happens, can the immediacy of social media lend itself well to continuity management?
  • Organisations need to understand the strengths and pitfalls of their chosen communication medium.
  • How can social media be used within an organisation’s BCM plan?
  • Focus areas: Customer Relationships, Brand Familiarity, Research and Feedback.

The two-day event starts tomorrow and WSI OMS will be live blogging the event. You can also participate on Twitter using the hashtag #BCMSA. For further information please visit Biz Strat’s website.