by Francois Muscat | Dec 18, 2017 | Mobile Marketing
Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:
- Consider the Entire Experience
Few people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, and how it connects with other digital aspects of your brand.
- Make Yourself Easy to Reach
All too often, companies launch an app but make it very difficult to get in touch with them. While an app can potentially increase the number of customer queries, it’s vital that you make it easy for customers to contact you if they need to.
It’s easy to forget about an app’s existence if it goes quiet for long periods of time. Push notifications need to be set up intelligently (according to preferences, target audience and demographics) so that you can remind people to check out the app at periodic intervals.
- Use Other Touch Points as Well
You can also use your social media profiles and email marketing to remind people to participate in or use your applications. Don’t spam your users, but make it hard to completely forget about you.
Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:
- Consider the Entire Experience
Few people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, and how it connects with other digital aspects of your brand.
- Make Yourself Easy to Reach
All too often, companies launch an app but make it very difficult to get in touch with them. While an app can potentially increase the number of customer queries, it’s vital that you make it easy for customers to contact you if they need to.
It’s easy to forget about an app’s existence if it goes quiet for long periods of time. Push notifications need to be set up intelligently (according to preferences, target audience and demographics) so that you can remind people to check out the app at periodic intervals.
- Use Other Touch Points as Well
You can also use your social media profiles and email marketing to remind people to participate in or use your applications. Don’t spam your users, but make it hard to completely forget about you.
Make logins and account creation simple, easy and quick. Don’t overload users with information from the get-go. Focus on giving them the information they need and helpful tutorials.
Need help with your mobile marketing or other digital marketing initiatives? Then contact WSI OMS today.
by admin | Dec 14, 2017 | Mobile Marketing
One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:
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More B2B Researchers will be using their Mobile Phones during the Purchase Process
According to a study by Google, in partnership with Millward Brown Digital, the mobile device is soon to start playing a bigger role in terms of B2B research within companies across the country and all around the globe.
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Executives Will Spend More Time Utilising Online Resources
When looking for a new supplier, we predict that executives will begin relying more on social platforms such as LinkedIn and, in particular, on those relationships created via the platform. More often than not, the interactions necessary to build and solidify these important relationships will take place using a mobile device.
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Higher Demand for a Mobile-Friendly Website
Potential clients will spend a long time researching different suppliers, usually using a mobile device such as a tablet. Most of these clients will choose to visit the supplier’s website during this process, hence the reason why ensuring that your website is effectively mobile-friendly is so very important – now more than ever before. Fast loading times and a good text-visual balance is what is likely to keep the potential client interested and engaged.
Are you looking for professional assistance when it comes to mobile marketing? WSI OMS is a leading digital marketing company that you can rely on for up-to-date services and approaches within the online realm. Contact us today to learn more.
by admin | Nov 27, 2017 | Mobile Marketing
With more and more people getting access to cell phones and other smart devices these days, push notifications should be an integral part of your mobile marketing and indeed, your larger digital marketing strategy too.
Mobile marketing is all about creating personalised content that breaks through the clutter and speaks directly to the user, and while some people might consider push messages to be an annoying interruption, when they’re done right, they really can boost conversions.
In this article, we’re going to take a look at how you can use them to reach out and engage with customers in real-time. The bonus? They’re free. So, how can you go about making the most of your mobile marketing?
4 Steps to Mobile Marketing Success
Step 1: Think out the box
Rather than just viewing push notifications as an opportunity to engage inactive users, try to find innovative ways of delivering valuable information and unique experiences for your users.
Step 2: Segment
Segment your users based on their profiles, in-app behaviours and known information, then start personalising your messaging for increased click rates.
Step 3: Define your objectives
From engagement to revenue or lifetime value, long-term conversion or retention, defining your key performance indicators will help you to understand the real-time impact as well as the long-term benefits of the campaign.
Step 4: Test
As with any form of digital marketing, finding the best time to send a push message can mean the difference between a user opening a message or not. Research indicates that there is little difference between days, but that the time of day is of far more significance, with messages sent before 1 pm having the best results. Of course, it’s important for you to carry out your own tests to find out the best times for your notifications, as this might vary from audience to audience and time to time.
As digital marketing consultants, we’re able to offer a full spectrum of services that include content marketing, SEO and social media marketing. So, if you’re still trying to figure out where to start, give us a call today and we’ll work with you to create a mobile marketing strategy that’s right on target for your business.
by Francois Muscat | Sep 6, 2017 | Mobile Marketing
Unless you have been living under a rock for a while now, you will be well aware of the fact that mobile marketing is the future! Not only can it help to boost your SEO, but it has been shown to help increase sales, interest and reputation, too. Here are a few interesting mobile marketing facts that we feel might have an effect on your digital marketing strategy going forward…
The Very First Mobile Ad
Did you know that mobile ads have been in existence for 17 years? It’s true! The very first mobile ad was shared via SMS in 2000!
The Importance of App Creation
While ensuring that your website design is mobile-friendly, another essential aspect of strategic mobile marketing is that of app creation – especially if the goal is to sell more digitally. According to Criteo, mobile users browse 286% more products using apps than they do when browsing the ‘net with their smartphones. In short, app creation is expensive… but definitely well worth the extra pay-out in the end!
Website Design Can Affect Your Conversions
Website design is critical to ensuring the success of your mobile marketing efforts. It is not enough to see to it that your website is responsive and can be viewed on a mobile device. You also need to ensure that you have dedicated enough time to perfecting the overall user experience. Did you know that a 1 second delay in loading time can lead to a 7% decrease in online conversions?
Mobile and Email Marketing
Mobile marketing and email marketing work together hand in hand. According to research, over 69% of all marketing emails sent to consumers are opened using a mobile device, as opposed to a desktop.
Looking for professional assistance when it comes to mobile marketing for your brand? Look no further than the online marketing experts at WSI OMS. Contact us today to find out how we can help you.
by Francois Muscat | Jul 5, 2017 | Mobile Marketing
Mobile Marketing is not just an essential aspect of digital marketing, it is absolutely necessary. More and more people are using mobile devices to access and browse the internet these days. In fact, mobile devices have lately become the primary interface. Thus, making mobile functionality and online marketing aimed at mobile users, the key to a successful digital marketing campaign.
However, there are ‘best practices’ that will maximise the success of your campaign, and some pitfalls to avoid. The thing with mobile marketing though – is that there is a very fine line between the two…
Main Mobile Marketing ‘Do’s’
- Ensure that your website is optimised for Mobile: from your website’s design and functionality to your content and the way it is delivered.
- Be creative but keep it simple, keeping the old adage of ‘less is more’ in mind at all time.
- Know your customer base. Use as many data collection methods as you can to understand what they want and like, don’t want or don’t like and may want in the future. Use this to target segments of your customer base on a more personalised and local level as your campaign moves along.
- Integrate your mobile marketing with a wider cross-device campaign.
Main Mobile Marketing ‘Don’ts’
- Don’t mismatch calls to action across devices, e.g. don’t send a text message to a customer using a smartphone with a link to content designed to be delivered best on a laptop or desktop.
- Don’t spam your customers. It’s easy to overreach and put customers off through real-time, instant access marketing. You may be getting enthusiastic, but they’ll think you are getting annoying.
- Don’t get too Don’t let your customers feel like you know more about them than they’d be comfortable with – even if you do. Privacy and the data collection abilities of various apps and platforms already have people on edge. They will react quickly and negatively if they feel that your campaign may use data collected through a digital invasion of their privacy – even if, legally, it doesn’t.
Contact us at WSI OMS to set up a mobile marketing campaign, using best practices from the very start. We can help you find your customers and keep them – building brand loyalty and trust.
by Francois Muscat | Jun 12, 2017 | Mobile Marketing
Cross-device marketing involves reaching your customers and potential customers through a variety of devices: from laptops to smartphones and tablets. A variety of apps and platforms are used: from your website to your social media pages, through to e-mail and text messaging.
Websites need to be functional across all devices
If your customers aren’t online while sitting at their computer, they are online on their smartphones and tablets. Cross-device marketing starts with the destination in mind: your online store, content hub or ‘digital shop-front’. It’s no good getting your customers there and then locking them out.
Websites must be designed so that they display properly across all devices. This requires specific coding to create a site that is as functional, readable and navigable on an Apple iPad, Tablet and smartphone of any make as it is on a laptop. Existing websites can be updated to give them cross-device functionality. However, websites should increasingly be designed to be cross-device friendly. They must work with mobile apps, SEO services and strategies for websites along with them.
Mobile Marketing services
Once your website is set up for full cross-device functionality, you are ready to bring in your customers. Dynamic cross-device and mobile marketing services through apps and web-based messaging platforms are not only a crucial part of digital marketing, it’s claimpng a lions’ share of online marketing strategy – including content marketing, SEO and social media marketing. Not only are they necessary, they have been shown to have a high return.
Mobile Marketing techniques
Mobile marketing techniques include text messages (SMS), multi-media marketing (MMS) and other mobile advertising through e-mail, apps and social media with online and push notifications. Done well, these mobile marketing techniques can result in high engagement and conversion – your existing and potential customers responding by clicking onto your site. It’s fast, easy and most often reaches your target market when they have the time to engage.
Contact us today for more information on how WSI OMS can help you maximise your reach and navigate cross-device marketing with our mobile marketing services and solutions.
