by Francois Muscat | Dec 19, 2013 | Facebook, Mobile Marketing
For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success.
Using web analytics for a successful Facebook campaign
Facebook is something that cannot be ignored when creating a digital marketing strategy. Social media is a powerful way to reach and interact with your target audience. But how do you know your strategy is effective? Here are some tips:
- Use web analytics to establish who your target audience is.
Facebook advertising is only effective when your ads are targeted correctly. Using web analytics tools, you can establish everything from the age group of your audience to their location. Use this information to set up your Facebook ads and reach those people directly.
- Using this information, track success with Facebook Insights.
All Facebook pages have an “Insights” section which shows you, as the page owner, how effectively your posts are reaching your audience. By using your knowledge of your target audience and what they prefer, you can make posts with this information in mind, and see how these posts are keeping your audience interested in your page. You can then also track the success of your Facebook ads based on the demographics you entered when setting up your campaign.
- Refer back to your web analytics to see where clicks are coming from.
After running your Facebook campaign for a while, you can check on your website’s analytics to see where the clicks to your site are coming from. This will show how many of the clicks were generated through Facebook. You can then track the success of your campaign.
Digital marketing is a must in this day and age. Contact WSI, specialists in the fields of marketing on the internet, using analytics, optimization, web design, social media and mobile marketing to create an effective campaign for your business.
by Francois Muscat | Dec 12, 2013 | Mobile Marketing, Mobile Solutions
Using analytics for your website is an effective way to make sure you’re marketing your site the right way to reach your target audience. You can quickly and easily see how certain people are landing on your site, what they’re searching for and what attracts them (or detracts them) from your site. This is essential for marketing for mobile, as it helps you market your business by building a site that takes advantage of your audience’s search and web navigation habits. Google Real-Time Insights Finder is a tool that adds a whole new dimension to your analytics process.
What is Real-Time Insights Finder?
Google’s Real-Time Insights Finder is a tool for web analytics that allows you to see how your audience is interacting with your site in real time – that means as it is happening. You can therefore gain deeper insights into consumers’ web habits and not have to worry that your data is aged. This means being able to design a mobile marketing strategy that incorporates real, up to the minute insights for your target audience.
How to use the Real-Time Insights Finder
Firstly, you need to consider what your business is offering. It could be anything from plumbing to auto repairs. So use this as your starting point. Find out how and when people are searching for plumbing services. When does the search peak? What related keywords come out on top? Plumbing supply is the most popular related search term, so this info can then be used to further your marketing strategy. People seem to be looking for DIY solutions rather than paying for services. And so on and so forth. You can build a really effective marketing strategy using these analytics.
WSI is a company that can take your web analytics and translate it into digital marketing strategies that will help you gain customers. Contact us today to find out more.
by Francois Muscat | Dec 5, 2013 | Mobile Marketing
Marketing your business via mobile is something all businesses should be doing in this day and age. Everything is going mobile these days, and more and more people are accessing the web via their phones and tablets rather than their computers. In South Africa, where phone lines and other infrastructures aren’t in place in many parts of the country, and with most people unable to afford ADSL, Internet users are those accessing the web on their mobile phones. So how do you quickly and effectively improve the navigation on your mobile site? Here’s how:
- Start with a mobile site that can be evolved to suit the current technology. Marketing for mobile devices doesn’t just mean phones but tablets too. With the technology of these devices evolving every day, make sure your mobile site can evolve with it.
- Use web analytics to understand how your audience uses your site. Is your site even reaching your target market? Analytics for websites allows you to see what kind of person is frequenting your site as well as what device they more often use.
- Bear your target market in mind when designing your mobile site. What type of mobile device will they have access to? Are they high income earners with the latest iPhone or lower level earners using simple smart phones? Your site should be easy to navigate with the type of mobile device your target audience uses more often.
- At the same time, don’t alienate an audience that could be a surprising new target market. If your site has all the bells and whistles, make sure it’s also backwards compatible. Likewise, if you have a fairly simple site, make sure it still looks like a million bucks.
Marketing for mobile can be a powerful tool once you have your analytics right. Contact WSI today, specialists in the mobile marketing as well as digital marketing fields, we can help you create a mobile site that is a joy to use.
by Marelise da Silva | Jul 25, 2013 | Mobile Marketing
Mobile loyalty programmes have become a crucial element of companies’ mobile marketing strategies – and with more people using mobile phones to access the Internet and make purchases; it’s easy to see why. Once you’ve created a mobile loyalty app, you can start reaching out to your best customers by offering them special deals, exclusive coupons, incentives on certain products and services and more. People now use their mobile phones to access the Internet, browse and make purchases more frequently than ever before and the evidence shows that loyalty communications have a much higher open rate than traditional communications.
How to engage customers using a mobile loyalty programme:
- Coupons, coupons, coupons! Make it known that when a customer downloads your mobile loyalty app, they will have access to special coupons.
- Offer discounts for people who make a certain number of purchases per month. If you have people who are making three or more purchases a month, you can offer them a big discount on their next purchase or maybe even a freebie. Frequent shoppers should be rewarded.
- If your mobile loyalty app is new, use your social media pages and e-newsletter to advertise it to your customers. No one is going to download your app if they don’t know it exists, so use your current online presence to get the word out.
- Do something special for birthdays. Whether it’s a coupon for a free product or service or some other special offer, people like to be treated on their special day.
Another reason mobile loyalty programmes are effective is because customers have to choose to download the app, meaning that they opt-in to the communications that come along with the app. It’s much different than blasting an e-newsletter out to people who may not want it and many customers look forward to communications that include discounts, coupons and special deals.
With a smartly designed mobile loyalty programme, you’ll give your customers the ultimate convenience and keep them coming back for more! Contact WSI today or visit our website to find out more about our mobile marketing services.
by Marianna Muscat | Jul 11, 2013 | Mobile Marketing
If it’s time to sit down and review your current mobile marketing strategy and plan for the future, consider developing a mobile loyalty app that recognises, engages and encourages your best customers. The evidence shows that loyalty communications have an engagement rate and open rate of more than three times that of traditional communications, which means that you have a fantastic opportunity to reach out to and connect with your loyal consumers.
Why should a loyalty app be part of your mobile marketing strategy?
- The amount of time people spend on their smartphones provides you with numerous opportunities to reach them. Think about how often you see people on their smartphones – whether it’s while sitting in traffic, waiting in a long queue or on their lunch break.
- Mobile loyalty apps allow you to increase the convenience and value of your brand while offering special deals to the customer in a very direct way. Whether it’s coupons for frequent shoppers, weekly e-mails about upcoming specials or sending out a freebie on someone’s birthday, a mobile app gives you direct access to anyone who downloads it.
- It doesn’t generate unwanted communication. Blasting out e-mails to people who didn’t opt-in to your e-mail list is a quick way to alienate and annoy them. But with mobile apps, a customer has to choose to download your app, meaning they opt in to receiving special deals and communications via the app. As mentioned earlier, the open rates for loyalty communications are high.
Mobile marketing is all about keeping the customer interested, engaged and constantly returning to your brand. An app is the perfect opportunity to strike the right balance between constant communications and not communicating enough because customers can choose how frequently they want to use it and how frequently they want to patronise your business.
WSI is a leader in mobile marketing. Visit our website or contact us today for more information.
by Francois Muscat | Apr 29, 2013 | Mobile Marketing
Mobile marketing is appealing to small businesses and established companies alike because it is an affordable way to market products and services effectively. Unlike traditional marketing media like newspapers, print advertising and billboards, mobile marketing can reach your consumer almost instantly and without breaking your budget.
When you set up your mobile marketing strategy with the help of a professional online marketing company, you will be able to customise a strategy and optimise it for your company’s needs. In its most basic form, these strategies involve SMS and MMS messaging that gives you access to a massive 82% of South Africa’s population (according to Analytix Business Intelligence in 2012), giving you a simple and budget-friendly way of reaching millions of people with the click of a button.
Through a more advanced strategy you will have access to wide range of potential customers who are part of a rapidly growing online tech-savvy market. According to Memeburn in 2012, 33% of South Africans use their mobile phones to access the Internet, a number that is sure to increase, so if you want a winning mobile marketing strategy you can incorporate links or even your full website content.
As mobile technology advances, so do your marketing opportunities. With smartphones on the increase, companies are coming up with innovative ways to attract and engage potential customers. One example of this is QR codes. These look like barcodes and can be read by applications on smartphones. They can contain any information that can be accessed via the Internet, whether it is in the form of a business card, brochure, online shopping or promotions.
When you are developing your mobile strategy, always keep your customer in mind. Because our cell phones are almost always with us, you don’t want to be contacting your customer base so often that it becomes an annoyance. Try to engage and attract your audience by thinking outside the box rather than simply relying on multiple hard-sell techniques.
Want to create a mobile marketing strategy that will put you in touch with your customers without putting pressure on your marketing budget? Contact WSI today!
