It’s really easy to blow money on Google pay per click – picking keywords, writing a couple of ads and getting a bunch of visitors who cost you money but have no chance of ever converting on your website. The following three questions will help make sure you don’t buy the wrong clicks and traffic for your website
The internet knows no boundaries but unfortunately most SEO campaigns are not optimized well enough to take advantage of this factor. If your website is intended to target international searches it is crucial that you familiarize yourself with some of these online marketing strategies for international SEO
Have you ever questioned what Online Marketing is in simple words? You do not need any knowledge of specific online entrepreneurial slang to answer that. Online or Internet Marketing has the aim of grabbing a bigger part of the online market for your product.
Content Marketing
One of the most crucial parts in the successful internet marketing campaign is to make sure you get as much free traffic from Google and other search engines for the keywords in your niche; And when combined with PPC (Pay per Click) you will quickly create a stable stream of the ‘right’ visitors for your products online.
Internet Marketing Strategy
Is your business lost in the cyber desert of the World Wide Web? Without a clear-cut goal and a marketing strategy to brand your company, like many others it may die right before you very eyes.
What is goal of an Internet Marketing Strategy?
I’m sure that you have heard of a little company named Coca Cola. Even those of us who drink products made by other companies call their favorite cool drink a Coke. That is Branding. Kleenex is another example of branding. No one uses tissue paper they use Kleenex, no matter who makes the product. I hear what you are saying. Those companies spent millions of dollars developing their brands and creating their market.
You would be right. However, I would respond with the truth that the rest of us need to be better at both branding our products and marketing them, than those large companies because of the size of our (currently) reducing budgets that we have to make work all the harder.
Spending ‘Small ‘and looking ‘Big’!
It is unlikely that your company will be going head to head with the likes of other giant corporate businesses. Instead we have our own giants that we need to defeat. The task seems to be just as daunting though because they seem to dominate everywhere your company wants to be on the Internet.So, how do we accomplish being able to look ‘big’ and carve out our niche on a shoestring budget?
Strategy is the keyword.
We must develop a strategy using our competitions strengths against them. We will need an experienced Internet marketing Company to help you look for and gather this information. WSI is such a company, having a global presence which enables all WSI consultants to tap into their world wide recourses, finding and using the right tools to provide information and give us all the data we need for a full online ‘Competitor Analysis’, straight from every competitors URL, in order to develop a strategy for each niche market that should be pursued.
Niche Markets
The goal here is to take these niche markets that you wish to develop and wrap your brand promise around each product that is being promoted. Yes it is important to target for immediate sales for the product or niche of choice.
But it is more important to interweave your products into your overall brand and strategy. How do we then develop a strategy that ultimately allows the spread of our ideas so that both existing and new potential clients begin to recognize us and therefore trust in us so that they will buy the products that we promote?
It is the spreading of those ideas in a consistent and goal oriented ways that give us the “edge.” The consistency of how we spread those ideas through the available medium is what gives us our brand. Our goal is to touch people over and over and over until they buy our products and the most effective and cost effective medium is the internet and every campaign can also be measured providing a true ROI.
We must deliver our products in such a manner that people will talk to their friends and collogues about it, because, as you know, word of mouth is the best and least expensive form of marketing next to Internet Marketing.
About the Author:
Jamie MacLeod has over 25 years experience mostly working for or with large corporate companies developing effective ‘below the Line’ marketing strategy. If you have questions, comments or opinions, feel free to email me jamie@wsioms.co.za or visit our website at www.wsioms.co.za (WSI –We Simplify the Internet) is an Online Marketing Consultancy with a track record of building on-line business through innovative marketing , content marketing and social media strategies.
Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effective, Internet Marketing is considered the logical next step in the advertising and marketing world nowadays.
In this era, almost every company has its online interface, which helps the company in attaining a local and global outlook as well as leaving an impact on all the web-surfers and web researchers who can turn into clients. Keeping the target users in mind, internet marketing is done in a comprehensive manner.
It incorporates several online marketing strategies, starting with On-line Competitor Analysis, Digital marketing strategies and plans including SEO (Search Engine Optimization), SEM (Search Engine Management), link building, Content Marketing PPC (Pay per Click) Management and Social Media Marketing.
The goal is to improve your search engine rankings
Use a professional on-line marketing company that offers a coordinated range of internet marketing service to place your site into the top rankings for search engines. This can also be supported with the help of surveys, give-a ways and call to action strategies.
Content is a King
To make this statement more definite, I would change the phrase for – rich content is king. But what sense in creating the greatest content in the world if nobody can find and view it. If you want to run your online business successfully you have to be seen.
Nonetheless, this is absolutely web-based marketing but it leaves a great impact on mass, which is considered the major USP of Internet Marketing. This cost-effective marketing tactic is absolutely measurable focuses on driving web/customer traffic and converting that into revenue influx and visitor count.
A linking strategy is an absolute must
Back links are the life blood of a successful site and although you might not actually see then, the search engines do and reward you as links back to your site are seen as subtle endorsements and can be built up with a strategy of regular blogging, using social media and on-line press releases tied into a communication strategy, but again save time and effort by getting professional assistance
Before You Do Anything, Do Keyword Research
Yes it is very important. Besides, keyword research does not mean that you should guess which keyword sounds good and will be ranked high in the search engines. Judging by my experience they are the worst ones.
Again work with the professionals who have access to tools providing you with information on specific keywords and the number of clicks that they attract, also find out what key words your competitors are using AND which words get clicked on.
How do you stay ahead of your competitors?
Though, nowadays, millions of pages are online and many of them share category listings and key words with your site, It becomes very difficult to stay ahead in the race… Internet Marketing is the only solution that can help you in emerging as the winner.
For impactful internet marketing, you must have the idea of your target clientele or target ‘persona’ enabling you to communicate with ‘relevance’ using persuasion architecture within your website to achieve those sought after conversions. This helps professionals in preparation of a well-versed strategy.
Internet Marketing should always be done with a progressive approach
Implemented by almost every entrepreneurial organization, internet-marketing tactics are considered great not only for the budding enterprises but also for those who are in queued in the list of big guns… and those smaller companies who have the drive and will to take on those ‘big guns’!
If you too want to give a boom to traffic count of your site and increase revenue generation, understand what your competitors are doing on-line in order to develop and commission an online marketing strategy that will allow you to pass your competitors and win the much needed market share
About the Author:
Jamie Macleod has many years experience as a strategic marketer across a host of business sectors and is now an Internet Marketing Consultant for WSI who provides online strategic marketing services to businesses contact jamie@wsioms.co.za or www.wsioms.co.za
I met Marvin Himel 3 weeks ago in Toronto where we were working on new a new training curriculum for WSI Internet Consultants. We have developed an exciting Digital Media Professional’s training that will leapfrog WSI Consultants ahead of their competitors.
Marvin is our sales trainer and mentor to many ICs and 2 years ago he put me through the paces in his ‘train the trainer’ program. I must say that it was stressful but well worth the experience.
Anyway Marvin invited me to present at his Power Hour session where he invites guest speakers. He calls the session “Lessons from the Masters” Examples of up-selling by Francois Muscat. I am flattered to be called a master.
I presented my overall strategy on how I run and grow my WSI franchise. My business model is one of recurring revenue and the way to achieve this is to provide ongoing Internet Marketing services that achieve measurable results.
I like my clients to recognize me as their online marketing partner who adds value to their business. So one way that I demonstrate this is to work on a month to month basis, with no contracts for any of my online marketing services. I guess that is my way of putting my money where my mouth is. No results, no pay.
I believe in simplifying the Internet for businesses and my approach is:
I then discussed the top questions that I ask so that I can propose the best and most cost effective solution.
Next, I showed my sales folder where I have real live examples of the results that I get for my current clients, all with references, case studies and testimonials. This is where I build my credibility so that people will engage with me.
My killer solution for any business is the competitor analysis report. This is an analysis of my client’s top 3-8 competitors. I reveal their online strategies and develop a cost effective game plan that produces rapid results.
Eventually we got to the main part of the presentation where I role played the way I interact with my clients during our monthly/quarterly reviews. I shared examples of my reports, meeting minutes and presentations.
Finally the best way that you build credibility and generate quality leads is to do small educational seminars. I have found this to be a great way to develop my business as there is no hard sale. The prospects choose you based on their impression of your ability.
I love using mind maps as they help to display information in logical way and it helps show the connectivity between the presentation subjects.
It was a great hour and I received some wonderful testimonials. Here are some comments.
This is a great business and I love the WSI network.
From Robin Oliver
Francois, I was actually discussing your presentation with another IC and we both agreed – it was one of the best presentations I have heard since joining WSI this summer. There was a lot of good information that was easy to understand, even for a newer IC.
Thanks for the information!
From Kalpana Murthy
Hello Francois,
Thank you for an amazing presentation today, during Marvin’s power hour. It
was very educational.
From Dale Kropa
Francois,
Today’s presentation was perhaps the most meaningful presentation I have attended since joining WSI 3 months ago. I have been attempting to get my hands around a number of different SEO/SMO concepts and your presentation today helped me to sort things out and I thank you for that.
From Sami Matani
I was amazed with your unorthodox approach towards your clients in terms of money back guarantee and no contracts; you are not only showing confidence and integrity; you are forcing your clients to close with you because simply they have all the world to gain and nothing to lose.
I would love to have you as my mentor and I have in mind the right clients for such expertise. I’m sure you’ll hear from me in the near future
From Asma Mubarak
Thank you for the great presentation as always
From Bruce Francisco
Hello Francois
Thank you for a terrific webinar today. I also listened to your talk with Darren Kincaid last week and you provide so much useful information for us newer ICs, they really should put you into our initial training.
Marketing and Measuring ROI
On-line marketing has come of age and is rapidly becoming a dominant medium. Traditional business marketing is very specific, however when it comes to the Internet you are literally reaching the world. I guess that’s why they call it the World Wide Net!
What are some of your options are if you are depending on foot traffic to your door. Networking is pretty much a necessary event in the normal course of business. We all need to network, unless you are actively trying to keep your business a secret.
Every time you open your mouth you are networking. Please do not confuse networking with selling. Networking gets your name out there, puts a face to your business name and your Web site should be providing the rest of the story.
As part of your web strategy you should have your Web address on everything you present to the public. Every advertisement you place in every single medium, all the business information that is handed out should have your Web address on it, including cards brochures and flyers.
Television and radio commercials should make it part of your tagline and by using a specific url you can also then measure the success of that particular medium.
Driving traffic to your site
Once you have the public visiting your “electronic salesperson,” what then? Specials can be created that can only be found on your Web page and can be downloaded and brought into your establishment and once again measured. This will drive traffic to your door and there is nothing like warm, breathing and hopefully buying bodies to lift the spirit of a business and boost the bottom line.
What the Web has done is give an owner different ways to reach the public. Offer an ongoing competition or reward in exchange for getting your customers to recommend your products and services and share potential new customers e-mail information, in this way they are buying into your efforts to expand your customer data base. What’s more, in order to collect their prize they must come into your establishment to collect.
Use your Web site to brag about what you have done for your community, or to talk about your ongoing projects that could involve your customers. They might even be interested in helping, too, which in turn creates an entirely new kind of loyalty. Get recommendations and testimonials as 70% of customers are still using the web to research the products or services that they are wanting to purchase
What do you do once you have a website?
Once you have a site, you will need to be sure it is easy to use. You are not the best judge of this because you know what’s on the page, and often, designers and managers egos can get in the way. If you are not your own Webmaster, then your Webmaster is not necessarily the best person to ask, either, because his/her ego is definitely involved, so who’s left?
Ask a few impartial colleagues to go onto your Web site and look around (not your closest friends). Don’t give them your Web address; let them find you the way they would normally look for a business. Get feedback of their first impression. How easy was it to find you, where were you ranked by the search engine? Can they suggest any areas of improvement and what do they think is missing?
Ask them to look for what you consider critical information. How easy was it to navigate around once they found your site? Did they find what they were looking for? How long did they stay on a page and which did they prefer, where did they go first and how easy was it to be ‘led through’ the site? Did it stir their interest and make them want to look for more or did they get bored and jump off quickly?
These factors and more are critical to you having a successful and profitable Web site.
If you have questions, comments or opinions, feel free to email me at jamie@wsioms.co.za or visit our website at www.wsioms.co.za (WSI –We Simplify the Internet) is an Online Marketing Consultancy with a track record of building on-line business through innovative marketing strategies.