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Digital Marketing Smart Camp, Lagos, Nigeria

Digital Marketing Smart Camp, Lagos, Nigeria

by | Oct 31, 2013 | Events, Presenting

Here we are on day one at the Radisson Blu Hotel on Victoria Island. Michael Monaghan from WSI head office, Krista LaRiviere of gShift and me.

Michael started with the introduction of WSI and gave a review of the Digital Marketing proceedings for the two days.

Michael is sharing Internet stats on Nigeria – over 6m Facebook users and all the attendees put their hands up for being Facebook users. A different story when asking about who was on LinkedIn, so I am really looking forward to presenting B2B Social Media and covering LinkedIn tomorrow.

Some points from Michael:

  • Half the money I spend on marketing is wasted; the trouble is I don’t know which half.
  • How much does it cost to get a new customer – WSI has the solutions to identify who comes to your website and track the calls to your business generated from web traffic and specific Ads from traditional media as well

Up next Krista LaRiviere:

We did a quick round the room introduction and her is the list of topics the delegates want us to cover. So no pressure, lets go:

  • Internet of everything
  • How to interact with students on social media
  • Get my company involved in digital marketing
  • Lead generation and conversion
  • Build a strong online brand
  • Develop a comprehensive web presence
  • Drive social media traffic to website
  • Transform my social network into customers
  • Online reputation management
  • Build trust with social media to convert into leads
  • Best practice of digital marketing
  • Update my digital marketing knowledge
  • How to optimise video
  • ROI of Digital Marketing
  • Display advertising
  • Integrated digital marketing
  • Content marketing
  • Improve interactive website
  • Campaigns for clients
  • Rebranding a company

Further points from Krista on Digital Marketing Stats in Nigeria

  • Nigeria the number one emerging economy in the world
  • Nigeria ranked number one in African Internet use
  • Africa to reach 1 Billion mobile connections by 2016
  • Nigeria is eleventh in the world for mobile usage
  • Average traffic from 6,000 web presences on gShift Labs – 24% of traffic comes from mobile
  • 80% of Facebook logins are from Nigeria and South Africa within Africa
  • Nigeria is 23rd on LinkedIn with less than one percent of the population on LinkedIn
  • Understand the behavior and the device – talking mobile here

Moving onto Content Marketing:

10 key Digital Marketing Building Blocks:

  1. Reputation of your company
  2. Discoverability of your web presence
  3. Relevance of content
  4. Authority – is it enhanced or not
  5. Influence through social networks
  6. Action – get some to take action with your content
  7. Engagement – create engaging content
  8. No shortcuts
  9. No quick fixes
  10. No overnight success

Krista ended with a keyword research workshop that generated quite a bit of discussion:

A question asked:

Q: What do you mean about web presence asset?

A: It’s your entire digital footprint and the content you have on it

If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.

On my way to WSI’s E & I Convention in Paris!

On my way to WSI’s E & I Convention in Paris!

by | Mar 19, 2012 | Presenting

WSI’s Excellence and Innovation Convention for franchisees is set to be held on 23 – 25 March 2012 in Paris. It’s our largest European gathering of WSI Consultants and these conventions are usually filled with riveting presentations, fascinating case studies and practical guides on how internet consultants can grow their clients’ businesses.

My wife, Marianna, and I will be flying from Johannesburg to Paris on Monday, 19 March to do some sight-seeing and networking ahead of the big convention.

WSI ABCs and Inbound Marketing

On the second day of the conference, I will be giving a presentation on WSI ABCs and Inbound Marketing. As you may (or may not) know – WSI Consultants use simple, effective business tools to grow their clients’ businesses. WSI has found that digital marketing can offer incredible results if three crucial principles (known as the “ABCs of Internet Marketing Success”) are followed:

  • Affordable Website solutions
  • Build targeted traffic
  • Convert more customers

These simple principles are the backbone of everything we do. But how does it actually work?  What does it mean to “build targeted traffic”? I’m going to focus on the basics of giving your clients the internet properties that can really make a difference to the way they do business.

I’m also going to be talking about inbound marketing – which is often a widely debated topic. Creating a buzz and a following for your website is probably one of the areas where many digital marketers fail, but this is the one (measurable) thing that will entice your clients the most. I’m going to give step-by-step guides on how you should go about creating the right type of content to get people to your website.

On the third day of the convention, I’ll be delivering advanced systems training to WSI Consultants. I’ll be focusing on a 12 step social technology strategy process, selling social enterprise solutions and other practical topics that will help you simplify (and sell!) these solutions.

2012 E & I Convention Agenda

I’m also looking forward to the rest of the presentations at the E & I Convention in Paris. Here’s the full agenda of the event:

Day One

Keynote presentation on Re-Imagining Digital Marketing & Analytics: A Road-Map of Success by Avinash Kaushik, Author of “Web Analytics 2.0” and Co-Founder of Marketing Motive.

Digital Marketing Expert Exchange Presentations:

  • Analytics: Dashboards – Dominique de Coster
  • Future of Organic Search – Krista LaRiviere, Co-founder of CEO and gShift Labs
  • Future of Paid Search – Roger Burgess, Paid and Local Search Expert for European & UK Markets, ReachLocal
  • Conversion Architecture – Carlos Del Rio, Director of Conversion Analysis and Digital Strategy, Unbounce
  • Future of Social – Johnny Costello, Marketing & Sales, Sendible
  • NAP Feature: JCI – Laurence de Boulois, President of JCI France 2012

Day Two

WSI Systems Presentations:

  • WSI ABCs & Inbound Marketing – Francois Muscat
  • Mobile Marketing Convergence – Hubert Hopkins & Tracy Spence
  • Lead Generation & National Accounts – Tracy Spence
  • Winning with Creativity – Philippe Thoniel
  • Maximizing Customer Value – Miko Kershberg
  • Leveraging the WSI Network / Competitive Edge – Benoit Gaillard

Day Three

Advanced Training Sessions with Francois Muscat:

  • Online 121 System
  • 12 Step Social Technology Strategy Process
  • Selling Social Enterprise Solutions
  • Client Workshops
  • Personal Branding & Online Visibility
  • LinkedIn Workshop for Sale

I hope to see you in Paris!