by Marianna Muscat | Jun 25, 2019 | Social Media Marketing
Want to up your Facebook advertising game? Here are four strategies that you should be using:
Messenger Ads
A lot of marketers are taking advantage of Facebook’s messenger ads, but not to the full advantage that they can be used. Something to consider if you have a messenger bot on your website is to use a tool like Mobile Monkey, Chat Fuel or ManyChat to broadcast messages to them. You can also collect their information such as email addresses so that you are able to communicate with them via email as well.
Story Ads
Facebook stories are still new when compared to how long Instagram has been giving users the ability to share real-time stories, which means the costs are relatively low. There is a low cost to produce because people expect Facebook stories to be shot natively using a cell phone. If a video is too well-produced, it may look like an advertisement and lead people to scroll past it. Stories are underutilised by marketers, so take advantage of this tool.
Remarketing Videos
If someone visits a services page on your website and doesn’t fill out a form, you can retarget them. Retargeting a person is much cheaper than trying to get a new lead, so don’t forget to follow up on people who had the intent to visit a page but didn’t complete the desired action.
Competitors’ Info and Ads
Visit your competitors’ Facebook page. On the left-hand side, you will be able to click on “Info and Ads” to see the advertisements that they are running. If they run the same ad each month, then they either aren’t paying close attention to their Facebook marketing campaign or they are doing very well with that ad. Competitor pages are a great place to source ideas, so be sure you check these out often.
Need help with your social media marketing strategy? Then content WSI OMS today.
by Marianna Muscat | Jun 18, 2019 | Social Media Marketing
Snapchat’s power lies in its ability to engage a small community of your most avid followers on a really intimate, personal level. This is why Snapchat is a strategic, long-term investment. It is all about deepening and strengthening your brand.
It’s not about how many followers you have – it’s about how many care. It’s not about width, it’s about depth. It’s not about how many impressions you get, it’s about how much attention you get. Snapchat offers depth and attention, which is why Snapchat marketing is so powerful.
The nature of the platform means that you will only attract your most engaged followers on Snapchat, but you can recreate authentic relationships with them that you can’t replicate anywhere else. These followers are likely to become advocates of your brand, which will help you grow your business.
So, what do users want to see on Snapchat? The aim of the game isn’t to post polished, professional looking content. Instead, Snapchat users want transparent, personal content. Social media is generally about connecting with others, but Snapchat takes it to a whole new level. Photos need to be posted in real time, so no photo editing allowed! While this might sound scary, embracing this type of transparency can be great for your brand. In fact, a whopping 94% of consumers are loyal to a brand that offers complete transparency.
The hip hop icon, DJ Khalid, proved the power of Snapchat way back in 2015. He used Snapchat to build a rapport with his closest fans by providing a behind-the-scenes look into his lifestyle. Google Trends shows the correlation between DJ Khalid’s Snapchat presence and the rise in his popularity. He used his popularity to promote products from his fashion line. For his fans, having access to DJ Khalid’s day-to-day life gave his products a special appeal.
Need help with your social media marketing strategy? Then content WSI OMS today.
by Francois Muscat | Jun 17, 2019 | Social Media Marketing
Snapchat marketing is different. So many businesses shy away from it because they don’t understand it. Snapchat is not a full-blown social network, but it is far more than just a messaging app.
What makes Snapchat different is that the content that you share on it is lost forever as soon as it is consumed. You also don’t have a public-facing profile like Facebook or Twitter. For this reason, marketing on Snapchat might seem like a bad idea, but don’t be fooled. Snapchat’s apparent shortcomings are actually its greatest strengths.
The fact that content disappears after it has been viewed means there is an urgency to Snapchat that other social networks don’t have. As a result, the average Snapchat user opens the app over 25 times a day. The bottom line is that users pay attention to Snapchat content.
In 2018, there were 187-million daily active Snapchat users around the world. Of these, 71% are under 34 years old. If your target market is millennials, there is probably no better place to reach them than on Snapchat.
Another great benefit of Snapchat is that it is free. In 2019, most marketing tools aren’t free, so you need to capitalise on communication methods such as this.
Snapchat marketing isn’t like Facebook marketing. It is not about money in, money out. Instead, Snapchat marketing is all about branding and authenticity. Branding is a strategy, not a tactic. Strategy is an overarching goal and tactics are the executable tasks within your strategy. You can’t run ads or build a huge following count on Snapchat, but you can build deep, long-term relationships with people in your target market.
Need help with your social media marketing strategy? Then content WSI OMS today.
by Marelise da Silva | Jun 12, 2019 | Social Media Marketing
70% of all Snapchat users under 35 years old have the app on their phone and are actively using it for at least 20 minutes a day. 60% of all smartphone users have Snapchat, and this number continues to grow.
For many small businesses, it is hugely important that you have a presence on Snapchat so that you can get in front of your customers. Here are a few tips to help you:
Set Up a Custom Geofilter
When someone is within a particular radius, for example, if they are near your location, and they are on Snapchat sliding through filters, your custom geofilter will be an option that they can use. You can create a filter with your logo or even have a coupon on the filter, it might entice them to use the filter and share it with their friends.
This is a great way for your business to be visible on Snapchat without having to post content or even manage the account. When customers or employees use the filter, all of their friends will see it, so this is a must-have from a branding perspective.
Posting Snaps
Think of Snapchat as text marketing. You wouldn’t want to text someone unless there is value in the message. Snaps from brands could be anything from promotions and VIP deals to major discounts. Ideally, every Snap should be something that compels a user to stay opted in to receive communication from you. Be tactful with the way you use Snapchat. Not only will this make it easier for you to stick to a posting schedule, but it ensures that your target audience will want to hear from you.
Need help with your social media marketing strategy? Then contact WSI OMS today.
by Marelise da Silva | May 29, 2019 | Social Media Marketing
If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.
Motion is the future
An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people.
In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast.
Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to Podcastinsights.com, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast.
The biggest questions to answer when deciding between vlogging and podcasting are:
- What type of content does your target audience prefer?
- Which competing vlogs and podcasts already exist?
- Which format are you the most comfortable with?
Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today.
by Marelise da Silva | Apr 26, 2019 | Social Media Marketing, Visual Marketing
Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward.
Live Video
Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out.
Tutorial Videos
Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty.
Behind-the-Scenes Videos
One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing.
Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more.
