by Marianna Muscat | Apr 12, 2019 | Social Media Marketing
Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond…
Awario
When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool utilises crawlers to collect evidence of mentions of your brand, your competitors, or any other keyword for that matter, on various social media platforms. Try it now – it’s free for the first 14 days.
Sprout Social
This one is a great social media management tool for SMEs. It ticks all the boxes in terms of scheduling, analytics, and your inbox, and also boasts bit.ly integration. Try it free for 30 days.
Social Animal
If your digital marketing goal for 2019 is to focus more time and effort on mastering the art of content marketing, Social Animal is the tool for you. It makes it easy to research content ideas, analyse curated content, seek out influencers, and monitor your competitors’ content marketing performance. It offers a ‘freemium’ plan, as well as a free 14-day trial.
Zapier
Create ‘zaps’ or multi-step workflows with Zapier – a social media marketing tool which integrates seamlessly with various apps and allows for multiple users. It also offers a ‘freemium’ plan and a 14-day trial.
AdEspresso
Advertising plays a sizeable role in the success of social media marketing, regardless of the size or type of business you’re promoting. AdEspresso can help to kick-start your advertising on social media platforms by simplifying the process of creating, flighting, managing and analysing social media marketing campaigns. Get started with a free 14-day trial.
One of the best and most effective social media marketing tools is having a professional, experienced social media marketing agency in your corner. Enter WSI OMS. Not only do we specialise in social media marketing, but we also offer content marketing, mobile marketing, website design, and website development services. Get in touch with us today for more information.
by Francois Muscat | Mar 27, 2019 | Social Media Marketing
Social media platforms are being launched each year, but not all of them get the traction among users that they expect. Vero, for example, was expected to be the main competitor to Instagram, but relatively few people are using it. Other up-and-coming social platforms include Amazon Spark, Anchor, Caffeine and Facecast.
What Should Your Game Plan Be?
Stay informed with what is happening on other social media networks, but don’t go chasing new, shiny objects. What we mean by this is that you shouldn’t go chasing trends. Just because you hear there is a new social network (and trust me, you will), it doesn’t mean you need to rush onto it and create a profile for yourself or your brand.
Many digital marketing ‘gurus’ recommend that people go and land-grab whenever a new social media platform is launched. The problem with this approach is that you will most likely be engaging with the same people who are already following your content on your existing platforms.
Instead of chasing the newest platforms, focus on working within your existing social media infrastructure. You have access to over 2 billion Facebook users and over 1 billion Instagram users. LinkedIn and Twitter offer equally impressive numbers. These are networks that I can assure you will give you more value and more immediate reach than any social media network that you can jump on.
WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online.
by Marelise da Silva | Mar 25, 2019 | Social Media Marketing
If you’re struggling with getting organic engagement on any social network, consider starting your own private Mastermind group. Whether it is a private Facebook group, a WhatsApp group, a private DM group on Twitter or a private LinkedIn Messenger group, this can be a valuable tool for marketing, exposure and networking.
For this group, focus on inviting like-minded professionals like you into your own space. By creating your own Mastermind group, you are now able to control the conversation and steer it in a way that you want.
On this group, you should share new and interesting information. Avoid coming across as self-promotional by focusing on educational content that can really help group members. You can also look at the content that group members are posting to share on the group. This way, you won’t have to sift through hundreds and thousands of accounts to find new content for your Mastermind group.
Private Mastermind groups are going to be a big digital marketing trend going forward. As marketers lose reach and continue to have to spend money on social media, they are looking for new ways to defeat the system. While you can’t completely bypass the system, you can still play within the rules, which is why we recommend private Mastermind groups to people who want to expand their organic reach.
Who are your Super Fans? Who are the people most interested in your content? Invite them into a private group and start connecting in a new, meaningful way.
WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online.
by Francois Muscat | Mar 20, 2019 | Facebook, Social Media Marketing
Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers.
The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this:
If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads.
If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely.
Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is.
WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads!
by Francois Muscat | Mar 20, 2019 | Ecommerce, Instagram, Social Media Marketing, Twitter
Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them.
If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram.
You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search.
Make Your Content Travel Further On Social Media Sites
Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram.
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WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social media.
by Marelise da Silva | Mar 19, 2019 | LinkedIn, Social Media Marketing
Many of our clients have the basics of LinkedIn down. They know how to create compelling, professional profiles, how to share content, join groups, and how to get in touch with the people they want to do business with. Here are a few more tricks that you might not be aware of:
- Master @Mention By Using The Company Name As Well
Joining groups and commenting on articles is a great way to get yourself noticed on LinkedIn. Not only does this show that you are helpful, but also that you are a supportive part of the community. If you are replying to someone in a comment thread or the author of a post, be sure to @ their name so that they get a notification. If you type in the first few letters of the person’s name, make sure you are choosing the right person by looking at the title and the company that they work for (it will appear in grey underneath the name options).
- Use Saved Searches To Minimise The Dreaded Commercial Use Limit
If you regularly search for new connections, then you may find that you quickly reach LinkedIn’s “Commercial Use Limit”. You can avoid this by saving your searches. Save your searches for “vice president” AND “marketing” in the Information Technology sector, for example, you can scroll down the page and on the right-hand side, you will see an option to “Create a Saved Search”. When you create a saved search, it will create a weekly alert that can be sent to you via email. Once a week, LinkedIn will send you a list of members who meet the search criteria.
WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today.
