by Francois Muscat | Aug 19, 2020 | LinkedIn, Social Media Marketing
LinkedIn has become one of the most widely used social media and networking sites for professionals, boasting a group of 590 million of influential, affluent, educated people. A glance at some of the demographics will prove that content marketing on LinkedIn is less about pouts and poses, and more about building valuable connections:
- LinkedIn is most popular with users aged 46-55 years old. (The average age of a Fortune 500 CEO is 58 years old.)
- LinkedIn is ideal for targeting high-paying customers as it is home to Fortune 500 executives, CEOs, founders of major companies, and more.
LinkedIn Tools to Dazzle Your Audience
There are tools built into LinkedIn which assist in boosting your ROI. Available for all LinkedIn advertising products, such as LinkedIn Sponsored Content and LinkedIn Sponsored InMail, LinkedIn Matched Audience zeroes in on users who are most likely to boost revenue. The three targeting options are:
1. Website Retargeting
LinkedIn members who have already visited your website must already be somewhat interested, right? Define them by which pages they visited, and then use this tool to easily target different audiences with relevant ads.
2. Account Targeting
Tap into the network of LinkedIn’s 19 million Company Pages to find target accounts, segment your list with filters for Company industry or company size, and then market to the appropriate decision-makers and influencers within them.
3. Contact Targeting
Rather than duplicating your efforts, connect your contact management platform (Marketo, Oracle Eloqua, or Acxiom/LiveRamp) to LinkedIn’s contact targeting. Seamlessly create a customised audience by securely integrating the two.
Award-Winning Solutions
Leveraging LinkedIn for business purposes is easy once you have a compelling profile and bullet-proof strategy. For more information on how WSI can help you, contact us today.
by Marelise da Silva | Aug 14, 2020 | Social Media Marketing
When it comes to digital marketing, marketing and sales departments, business owners, corporate companies, and new business start-ups need to stay on top of the latest trends. YouTube is an ever-popular part of internet marketing strategy.
YouTube Fulfils Social Media Marketing Requirements
Because videos can convey emotions that connect with those of your audience, they leave a more lasting impression. With over 2 billion active users, YouTube is a valuable marketing tool to promote your brand and drive conversions.
YouTube makes branding a breeze, as you can choose your own channel name and customise the banner with images and colours that identify, promote, and link back to your website.
Interacting with your audience is made easier with the addition of links to your social network pages and website on your channel art. You can guide your viewers with playlists, analyse their reactions to your videos, and even embed your videos into your website.
Save Time with YouTube’s Smart Replies
As with all content marketing replying to your fans as their base grows is crucial. Touching base used to be rather time-consuming. But, thanks to Google’s “cross-lingual and character byte-based SmartReply model built for YouTube and implemented in YouTube Studio”, it is much quicker now. (Users of Gmail will be familiar with this time-saving gem.)
Currently available in English and Spanish, Smart Replies scans your video comments – taking into consideration the text, lack of punctuation, abbreviations, slang, and emojis – and then prompts you with suggested replies which you can use with just one tap!
To align with your brand, Smart Replies takes it a step further by incorporating your conversational style and tone as it learns that over time.
Award-Winning Solutions
WSI OMS in South Africa will support you and your business if you want your social media marketing for the rest of 2020 to knock it out of the park! Contact us, and we will manage your YouTube community with you.
by Marianna Muscat | Aug 12, 2020 | Facebook, Social Media Marketing
Despite the recent boycotts against it, Facebook is consistently the most popular, most visited, and most widely used of the social media platforms. The network still boasts 74% of the social media market share, so it would be foolish to turn your back on it altogether – especially with the mass disruption of COVID-19.
Christmas Marketing 2020
We don’t yet know if the upcoming festive season will be a virus-free celebration with family and friends or an isolated one for the history books. Either way, the build-up to the holidays requires a sound internet marketing strategy that will not only weather either option, but also recoup possible revenue losses.
Facebook has analysed data and created an informative guide to global shopping in 2020:
- Gen X and Baby Boomers have been forced to rely on mobile and e-commerce thanks to lockdowns. These groups dominate the growth of online shopping – increasing by 50% or more year on year.
- New products and services stand a better chance of being explored during Christmas shopping at the best of times. Add to that receptiveness fuelled by imposed disruption, and the coming shopping season is the ideal time to make new connections.
- Mega sales will appeal to shoppers more than ever in light of the economic downturn. Key factors this year will be price and avoiding crowds (i.e. online shopping). Those who shop the mega sales tend to shop on mobile, spend more, and splurge on items for themselves.
Sale dates to plan for:
Black Friday – 27 November
Cyber Monday – 30 November
Last shipping day 21-22 December
January sales 1-31 January
- Shared values have become more important to consumers now that we have come to realise what is really important to us. Along with affordability, brands need to be authentic and take action.
Award-Winning Solutions
If you need advice on your digital marketing strategy, including social media marketing for Christmas, contact the WSI South Africa team for more information.
by Marelise da Silva | Aug 10, 2020 | Digital Media Marketing, Social Media Marketing
The importance of having a social media presence in business is increasing. With an estimated 3.6 billion people currently on social media platforms and using them regularly and efficiently, every business needs to have a social media marketing strategy. Using a digital marketing agency to manage your social media will help you successfully promote your business’ brand across social media channels more efficiently in less time. Here are the services that a digital marketing agency will utilise to grow your social media following:
Social Media Optimisation
Social media optimisation is the digital marketing strategy of creating and improving your social media plan to get measurable results by:
- Using inbound marketing attract customers to your social media profiles
- Staying up to date and capitalising on current trends
- Building relationships with current and potential customers
- Encouraging page interactions by using like, share, tags, etc.
- Driving relevant traffic to your website
Online Community Management
Outsourcing your community management to a digital marketing agency is beneficial to your business for the following reasons:
- Community managers are up to date on social media channels with what they can offer and how they can potentially work best for your brand.
- Offering a new perspective and fresh ideas to make your brand stand out in the evolving social media world.
- Your social media is consistent by always being updated and that someone is responding to questions and comments.
Use a digital marketing agency to manage your social media marketing and don’t join the thousands of dormant accounts that are embarrassing and that were supposed to be populated.
Contact us today to help you with your social media strategy & other digital marketing services WSI OMS offers.
by Francois Muscat | Aug 5, 2020 | Social Media Marketing
Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site:
Complete your social media profiles
Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count.
Draw attention to great content on your blog
You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog.
Make your content easy to share
Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click.
Study your audience to find the best times to post content
It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research.
Make your content visual
People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention.
WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media agencies, and how we can help you build your brand.
by Francois Muscat | Jul 28, 2020 | LinkedIn, Social Media Marketing
As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.
Digital marketing: Checklist of key components to set your network up for success
Build a team
Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions.
- Who can assist with group management?
- What will their obligations and duties be?
- How will you uphold correspondence and accountability?
Define the culture and guidelines
Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented.
- What is the aim of the group?
- Who should join?
- What are the requirements for membership validation?
- How should members use the group?
- What are the rules and regulations for discussions?
- How will the rules be upheld?
Develop a conversation strategy
- What topics are participants interested in discussing?
- How often will your team post and/or comment in the group?
- What daily, weekly, or monthly themes will be relevant to your group?
- How will you ensure that individuals feel welcome?
- Are there members with whom you can collaborate as community leaders?
- How will you reward active participants?
Finalise the details
- Confirm that your group name is specific and concise
- Upload a clear and relevant logo
- Complete the group description and rules
- Share your first post to set the tone of the community
Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved.
Need help with your digital marketing and social media? Then contact WSI OMS today.
