by Francois Muscat | Feb 28, 2014 | Social Media Optimization, Statistics
Twitter is a powerful tool for many brands because it allows them to have a global reach with a few simple clicks of the mouse. But with increasing competition and many social media savvy people behind many brand’s social media pages, simply posting content and hoping it reaches the intended audiences isn’t good enough. There are many Twitter analysis tools available to help you analyse, monitor and improve your Twitter experience as well as reach more people.
Why use TweetLevel:
- It allows you to monitor the current conversation on any topic you choose. Simply type in any topic or keyword, such as Nike trainers or vegetarian cooking, and TweetLevel delivers the most current conversation, allows you to refine your search and informs you who the opinion leaders are regarding said topic. It’s important to see the current conversation that people are having about your chosen topic.
- TweetLevel gives you a list of the tweeters who are the most influential in regards to the topic you’ve chosen. This allows you to monitor their Twitter feeds and see with whom they talk and what they talk about.
- It gives you relevant information about opinion leaders and industry leaders, such as when they tweet the most and when they engage the most. Engagement is important on Twitter and this analysis tool will let you know what they’re talking about, who they’re talking to, who influences them and gives you the opportunity to maximise your chances for interaction.
As you can see, Twitter is about much more than simply posting information and hoping it reaches your target audiences. If you’d like more information about improving your social media presence or if you have any questions about professional social media optimisation and social media management, please contact WSI today. We look forward to hearing from you!
by Francois Muscat | Feb 20, 2014 | Blogging, Social Media Optimization
Does your company hire someone to manage your company’s blogging and social media content, content marketing or social media campaign for you? If this is the case, then you need to utilise them correctly to get the maximum benefit for your business.
Four reasons why your business needs to embrace social media:
- It’s the best way to get publicity
Social media networks are ideal for listening to the latest buzz – something that can help you keep your finger on the pulse of your target audience. These platforms also allow you to pitch exclusive industry news, services and products to your followers. A steady flow of web traffic on a global social media platform links straight back to your website, so let your business voice be heard!
- It’s where your connections are
Whether you are looking to align your brand with another or to perhaps find someone to help you brainstorm an idea, one thing is sure – there are so many deals waiting to be done out there! Social media is a relevant platform that lends itself to connecting you with other people that are just as passionate as you about a particular industry.
- It helps raise the sales figures
When you use a social media platform, you are building awareness about yourself and your business. It is a long-term strategy that is ideal for creating valuable online publicity and awareness as well as attracting meaningful traffic to your site – thereby increasing sales.
- It’s the future
No business wants to get left behind! The age of social media and blogging and marketing is here to stay – so get on board now to avoid risking your company’s reputation and relevance!
Contact us at WSI for more information – our team is highly experienced in the art of social media and blogging and we can help you take your business forward today!
by Francois Muscat | Jan 30, 2014 | Social Media Optimization, Social Networking
A new hot trend is emerging for businesses looking to grow their customer base from social media sites. SlideShare is a powerful and popular document and presentation sharing site that allows companies to share their expertise with their consumers and build thought leadership among their target audience.
It is a great social media tool for businesses and will continue to yield a great return on your investment. You can upload your presentations in Word and PDF files and then tag and share it across many other social media platforms. You can also embed it on your company’s site or corporate blog.
However, SlideShare isn’t merely a one-way process. Instead, its social functions allow for the site to afford companies the potential to connect with clients and customers in new ways, generating business leads and enhancing your online image and reputation.
Why should you use SlideShare?
Good question, read on:
- SlideShare receives more than 70 million unique visitors each month. This is a lot of potential eyes on your presentation – and even your blog or site.
- SlideShare’s main demographic is Business to Business users in search of great quality content, especially for business purposes.
- Using the correct tags you can easily attract the consumers and users that you’re after.
- You can easily embed audio, images, video and an eye catching design into your presentations.
These are only a few of the reasons why SlideShare remains one of the best tools for business social media. When used correctly, you can harness the power of this innovative platform to the benefit and advantage of your company.
By partnering with WSI OMS you will enjoy a lucrative partnership with a leader in the social media industry. We are experienced in providing our customers with the best business social media services and tools available today. Contact WSI OMS to learn more about our social media packages and services.
by Francois Muscat | Jan 28, 2014 | Social Media Marketing, Social Media Optimization
Social media marketing is an ever-changing, ever-evolving field and it’s necessary to be flexible as well as adaptive to the many changes it undergoes. Rather than abide by a trial and error process in finding out what works and what doesn’t work for your social media strategy, take some advice from the pros at WSI before getting started.
How to develop a smart social media strategy:
- Check out your competition. There is absolutely nothing wrong with scoping out your competitors, seeing what they’re doing with their social media presence and using their pages as inspiration. This doesn’t mean to copy exactly what they’re doing; rather, it means use it as inspiration and create your own unique take on it.
- Figure out which social media platforms are best suited to your brand or company and focus on developing them. While it may be tempting to create a profile on every available social media platform, there are some which may be ill-suited to your company. Creating profiles on sites that aren’t well-suited to your company is not only a waste of time, it will leave you with a bunch of empty social media pages and this makes it look as if your company simply abandoned them.
- Ensure all of your content is easily accessed on mobile phones. This includes videos, photos, blog posts, podcasts and everything else. Now more than ever, most people around the world are using mobile phones to access the Internet and if your content isn’t accessible on a mobile device, you’ll be missing out.
Social media management takes careful consideration and a good chunk of time. At WSI we have a team of social media experts who will work with you to develop a social media presence for your company as well as develop a strategy to help you grow and succeed.
For more information about social media marketing or if you have any questions, please contact WSI OMS today. We look forward to hearing from you!
by Francois Muscat | Jan 23, 2014 | Social Media Optimization, Social Networking
Analysts from around the world have been predicting something of a second tech bubble burst in the social media for business industry for some time now. However, it is yet to happen. In the day and age of micro-payments, it seems that even the most niche of start-ups are able to find the customers they need to stay alive.
Social media is all around us these days and it’s being discussed incessantly around the world. Hundreds of businesses have been built social media networks, with even more deriving most, if not all of their customers from it. Some might argue that social media has already reached its saturation point. It started out as being the next best thing – and then it became the next best thing.
Yet social media remains as powerful as it ever was – for specific target audiences and for specific uses. Most importantly, it remains as powerful as ever for established social networks. Now, companies wanting to jump on the bandwagon of social media for business will need to up the ante to keep their users engaged. Simply pulling off a mere presence in the digital realm will no longer be sufficient to guarantee success and a great ROI.
Is social media over?
According to eMarketer’s new report, social networking sites now reach the most web users in the U.S. It has become an integral part of South Africans’ lives and drives change and business trends in most countries around the world.
Social media is not over by a long shot. With the correct strategy and using the social media conversation Prism, your company will still be able to benefit from social media for business. Contact WSI OMS for affordable and expertly managed social media campaigns for your business.
by Francois Muscat | Jan 16, 2014 | Social Media Optimization, Social Networking
With literally dozens of photo-sharing sites available today, which ones will stand out in 2014 and offer you the best social media investment? With so many sites available, one only needs to look at the excitement among users online to determine the viability and popularity of the sites that stand out from the crowd.
There are many photo-sharing websites that are making a buzz online, so let’s look at the top photo-sharing social media sites that will take your business to new levels in 2014:
While this site is not exclusively a photo-sharing site but also acts as an online portfolio site, there are as many animators, illustrators, graphic designers and cartoonists on this site as there are photographers. It is a great online professional artist community designed to let users improve upon and profit from their art.
Flickr remains one of the original pioneers of the minimalist AJAX interfaces. Its GUI continues to be one of the simplest, cleanest and easiest web services of any type of photo-sharing site available today. Its user-friendliness and robust privacy controls continue to make it one of the photo-sharing social media sites to watch out for in 2014.
This site differs from other photo-sharing websites and services in that it places a far greater emphasis on sharing photos than curating it. It offers great tools for posting and reposting photos to other social networks, services and sites. This is a great site for social photographers and can be harnessed powerfully by business with the right strategy in place.
WSI OMS makes use of the social media conversation Prism where we use social media to drive transparency, vision and value for our customers. For an excellent partner in your social media campaigns, partner with WSI OMS.
