by Francois Muscat | Sep 30, 2013 | Online Reputation Management, Social Media Optimization
Here are some social media tips for companies whose social media campaigns have received negative feedback:
First off, the worst thing you can do is to ignore negative feedback and just have the comments that fall into this category removed from your website or Facebook page. Rather see it as constructive criticism, gather as much information as you can on the problem and then implement change. Keep people informed of your progress and remember to let them know when all the changes you said you would make have been implemented.
If, however, someone has a problem with something like your site being too slow or not user friendly enough it is important to get in touch with a company like WSI that specialises in online marketing to help you sort it out as soon possible. In the meantime, remember to keep the person who posted the comment as well as other interested parties informed of everything you’re doing to rectify the problem. This will not only minimize the potential damage caused by the comment, but might actually win you ‘brownie points’ as this will show your customers how seriously you take their feedback and how committed you are to providing quality customer care.
Secondly, if the problem is content related (meaning people are either offended by the content you posted or find that the content is unintelligible or just badly written), the problem is no less severe. Remove offensive content immediately and apologise personally to the person who felt offended by it. If the content is not intelligible, badly written or does not adequately represent your company, rather enlist the help of a professional copywriter to take care of the problem as fast as possible. Again, remember to inform the public that the problem is being dealt with.
Contact us today for more social media tips or if you are looking for experts to help you deal with your social media-related problems.
![Do’s and Don’ts of Social Media for Business [Infographic]](https://www.wsioms.co.za/wp-content/uploads/2013/09/social-media-for-business1-506x675.jpg)
by Marianna Muscat | Sep 5, 2013 | Social Media Optimization
Social media marketing is rapidly becoming the most effective way to promote your business online, and to keep new and existing customers chatting about your business. Social media platforms like Twitter, Facebook, LinkedIn and Google+ were developed to encourage user to user interaction, hence knowing how to capitalise on your brand’s social media presence is crucial. If implemented correctly, marketing with social media can bring remarkable success to your business.
Achieving direct and immediate connection to consumers is a huge opportunity, but it also introduces more risk. The social conversation is public, so brands are handling potentially touchy customer conversations out in the open. How do you ensure you’re getting it right? Don’t expect overnight results. Even though social media activity is immediate, business development is not. This is something to keep in mind!
For more information about social media marketing, visit our website or contact WSI OMS today.
Do’s and Don’ts of using Social Media for Business:
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Source: Business 2 Community
by Francois Muscat | Aug 13, 2013 | Social Media Marketing, Social Media Optimization
Do you need to find out if your social media efforts are getting you the results you want? Using the right analytics tools is essential to discovering this vital data, whether you are looking to find out if your results are stable or if you are concentrating your efforts on the right platforms.
As social media marketing has become more established and comprehensive, more accurate analytics tools have been developed.
Here are our top picks:
- Google+ Ripples. With this great tool from Google, you can measure the reach of the posts that you’ve shared or re-shared, revealing the extent of that content’s popularity. It’s also a great way to see who found that post interesting and which posts we’re responded to the most. It’s easy to use and you can find it in the dropdown menu for the relevant post.
- Pinterest Analytics. This tool is a great extra for tracking the way in which your website is being tracked on Pinterest, which is especially important if you are using this network to promote your business itself. It’s included for free in Pinterest and all you have to do is verify your website in order to enable this useful tracking feature.
- Klout. This popular web analytics tool is perfect for measuring the influence of your brand across different social media platforms, including Twitter, Facebook, LinkedIn, Instagram, Google+ and Foursquare. By answering questions on Klout, you can also boost your visibility on Bing, which is a great extra.
- Twitter Analytics. This is a new feature from Twitter that can help you analyse the effectiveness of your organisations tweets. You will be able to see how many times each tweet was retweeted, favourited, replied to or had a click-through. This will help you to create a far more targeted campaign.
For leading social media services that will effectively optimise your company’s presence, contact WSI today.
by Francois Muscat | Aug 6, 2013 | Social Media Marketing, Social Media Optimization
Everywhere you look these days, you’ll see a company with a social media strategy. Because these strategies are so widely applicable, it’s easy for you to feel like your company is being lost in the crowds of the millions of other businesses who are posting every week on multiple platforms. So how can you be sure that your business is getting noticed? And how can you increase your visibility?
Many businesses, when faced with this challenge, choose to increase the volume of their social media output – effectively choosing to try and flood out competitors. This, however, can become social media spam – an irritating annoyance that will chase consumers away rather than attract them to your business. It’s also incredibly easy to burn out this way, as copywriters will quickly run out of relevant, interesting topics to write on.
The most effective way to overcome the social media overcrowding issue is really to reduce your content output – or rather, to direct the content you do produce in a more targeted way. By finding your niche market, you don’t have to repeatedly spam the entire online community and you will ensure that your customers get the attention and information that they require.
Be sure to talk to your fans on a personal, one-on-one level. Having great customer service will win you loyalty that money simply cannot buy – it also makes your customers more likely to spread your brand via word-of-mouth. This is more important than ever on networks like Facebook, where individuals can recommend your company to their friends and family. Consumers on all networks like to feel like they are important individuals in your community, so responding to them on a personal level, answering their questions and even apologising for errors can benefit you, your social media goals and your customer service levels.
For leading social media services that will make your company stand out in the crowd, contact WSI today.
by Marelise da Silva | Jul 30, 2013 | LinkedIn, Social Media Marketing, Social Media Optimization
The professional social networking giant, LinkedIn, introduced Sponsored Updates last week. This means that companies can now feature their status updates on the home feed in a way that is similar to sponsored updates on Facebook.
The update comes amongst a range of improvements to LinkedIn Company Pages this year that included new features such as being able to like and comment as your page. The renewed focus on Company Pages is good to see as it is taking the company page from a static ‘listing’ on LinkedIn to a true community engagement tool.
3 Advantages of LinkedIn Sponsored Updates
- Companies can “raise awareness and shape perception” by rapidly creating awareness
- Generating quality leads and spreading content marketing via peer sharing
- Building valuable relationships with professionals across the globe by creating trust from the ongoing conversation.
Sponsored Updates are available to LinkedIn customers who have an account representative, but they will be rolled out to any company with a LinkedIn Company Page by the end of July.
LinkedIn customers who are currently using this feature include Hubspot, Xerox and Lenovo.
This SlideShare shows some of the best sponsored stories and best practices:
If you would like to harness the marketing capabilities of LinkedIn’s sponsored updates in the near future, you will need to make sure that you have an optimised LinkedIn Company Page that will help you convert leads and drive engagement.
Contact WSI OMS today for more information on LinkedIn Company Profile optimisation.
by Marelise da Silva | Jul 26, 2013 | Social Media Optimization
Technology is slowly but surely changing brands and businesses. People want to see more of what happens behind the scenes of your company, so that they can not only engage with the product but with the people who make the product possible.
Social media and New media introduce video, blogs, tweets and podcasts to brands, enabling them to engage with the client. The idea is to bring clients closer to your company, instead of the usual distance that occurs once they have purchased the product. Clients want to see an accessible and relatable side to your company, the WHOs and the HOWs.
Take them behind the scenes:
Be visible. You know the famous culinary saying, ‘you eat with your eyes first’? Well, it applies to a product or brand as well. Taking pictures of your product and adding them onto platforms like Instagram or Pinterest, creates visibility of your brand/product. Amusing and different views of your product/brand in different settings, creates interest and awareness.
Interact. Don’t let the client feel ‘left out’ – interaction is vital for client satisfaction of your product/brand. Clients want quick easy ways to get a response from you. Platforms like Twitter and Facebook make it quick and easy for clients to engage with you. This also allows the client to promote your product/brand as well, the more they Tweet about you the more awareness it creates with potential clients.
Introduce them to the team. Allow them to get to see and know the people who make the product possible. Show them the fun side of each team member – beyond the role of mere service providers. This brings the client closer to the people they trust with their work and services, and makes them feel like they are some part of the team.
Use Vlogs and Podcasts. These are entertaining and also informative windows into your company and what it offers. Vlogs and podcasts can be used, not only to demonstrate the use of your product/brand, but to show clients what other clients think of the product/brand. You can use these to take the client behind the scenes, as well.
By investing in these simple but effective methods, your brand can be on the road to success. Remember the trick is not to disconnect your clients from you and to rather get engaged with them and your product/brand.
Want to know more about Social Media engagement and its many advantages? Contact WSI today.
