by Francois Muscat | Feb 28, 2018 | Digital Media Marketing, Statistics
Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour.
Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about:
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Video Marketing Conversion Rate Statistics
- Video in an email leads to 200 – 300% increase in click-through rates
- Including video on a landing page can increase conversion rates by 80%
- Combining video with full-page ads boost engagement by 22%
- After watching a video, 64% of users are more likely to buy a product online
- Real estate listings that include a video receive 403% more inquiries than those without
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Video usage statistics
- 86% of colleges and universities have a presence on YouTube
- 65% of American marketers plan to increase their mobile ad budgets to account for video
- 87% of online marketers use video content
- 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI
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Video user interaction statistics
- 80% of users recall a video ad they viewed in the past 30 days
- 75% of executives watch work-related videos on business websites at least once a week
- 90% of users say that product videos are helpful in the decision process
- 92% of mobile video consumers share videos with others
Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS today.
by Francois Muscat | May 26, 2014 | Social Media Marketing, Social Media Optimization, Statistics
Whether you’re rolling into the club or strolling down the street, you can always measure your presence by the number of eyes that glance in your direction. But how is your presence, your ‘influence,’ measured online? When you’re online, your words are your outfit. How do you calculate your influence? How do you determine your impact? Your impact is your online reputation. What do you do when ‘influence’ is the currency?
Discovering your influence
Quora is a topic-based Q&A website. Users interactively collaborate by editing questions and suggesting edits to users’ answers. Being ‘followed’ is being ‘influential’. ‘Following’ identifies your ‘influence’. PeerIndex calculates the ultimate impact of your interactive activity online. The ‘Influence Graph’ is the medium through which your contents success is tracked and displayed. This market-leading influence intelligence gains you actionable insight and enhanced understanding into your social media community, highlighting the individuals and content which spark influence. PeerIndex delivers accurate, informative and consistent measurements of influence. This can turn social capital into real capital.
The steps are quick and simple. Log into PeerIndex and sign in with your twitter account. Add your Quora profile into PeerIndex by copying your Quora profile URL and simply paste it into your ‘Activated profiles’ in your PeerIndex. Then ‘Save’.
This automatically, accurately and consistently incorporates your influence on Quora into your Influence Graph on PeerIndex. For more information, contact WSI OMS.
by Francois Muscat | Feb 28, 2014 | Social Media Optimization, Statistics
Twitter is a powerful tool for many brands because it allows them to have a global reach with a few simple clicks of the mouse. But with increasing competition and many social media savvy people behind many brand’s social media pages, simply posting content and hoping it reaches the intended audiences isn’t good enough. There are many Twitter analysis tools available to help you analyse, monitor and improve your Twitter experience as well as reach more people.
Why use TweetLevel:
- It allows you to monitor the current conversation on any topic you choose. Simply type in any topic or keyword, such as Nike trainers or vegetarian cooking, and TweetLevel delivers the most current conversation, allows you to refine your search and informs you who the opinion leaders are regarding said topic. It’s important to see the current conversation that people are having about your chosen topic.
- TweetLevel gives you a list of the tweeters who are the most influential in regards to the topic you’ve chosen. This allows you to monitor their Twitter feeds and see with whom they talk and what they talk about.
- It gives you relevant information about opinion leaders and industry leaders, such as when they tweet the most and when they engage the most. Engagement is important on Twitter and this analysis tool will let you know what they’re talking about, who they’re talking to, who influences them and gives you the opportunity to maximise your chances for interaction.
As you can see, Twitter is about much more than simply posting information and hoping it reaches your target audiences. If you’d like more information about improving your social media presence or if you have any questions about professional social media optimisation and social media management, please contact WSI today. We look forward to hearing from you!
by Marelise da Silva | Aug 31, 2010 | Statistics
Internet users in the USA watched 32.4 billion videos in January 2010 according to a release from ComScore. The total search volume for January 2010 was 23.1 billion according to another study that ComScore has done. These reports show that there are 53% more video views than online searches for information. Scary?
everyone’s favourite tube – YouTube was the most dominant online video website with 12.7 billion videos watched by residents in the USA in January 2010. An average YouTube viewer watches about 93.4 videos and this statistic shows a steady increase of 50% of over a year ago.
The top online video sites:
- YouTube 12.8 billion videos
- Hulu 903 million videos
- Microsoft 492 million
- Yahoo 435 million
Google – also everyone’s favourite is the dominant search engine with 65.5% share of the USA core searches. The core searches consist of searches done on the top 5 search engines. Other popular websites such as YouTube, Ebay and Craigslist account for 35% of searches.
Top search engines
- Google 9.5 billion searches
- Yahoo 2.4 billion searches
- Bing / MSN 1.7 billion searches
- Ask 0.5 billion searches
- AOL 0.4 billion searches
