by Francois Muscat | Apr 6, 2020 | Digital Media Marketing, Training
On Wednesday, 8 April, I’ll be hosting a webinar on using competitive research to find out how your competitor’s marketing activities have changed and how you can get ahead. This forms part of the WSI Ahead of the Curve series, which shares practical digital marketing tips and best practices to help you combat the impact of COVID-19 on your business.
Doing an updated competitive analysis is important during the COVID-19 crisis. During the webinar, you will learn how to use competitor research to find out how competitors in your industry have changed their marketing activities and how you can adjust your digital strategies to gain a competitive edge. You will also learn how you can use your competitors’ marketing strengths and weaknesses to your advantage and how to prioritise your efforts when implementing your research and insights.
Register for the webinar here: https://attendee.gotowebinar.com/register/7988692352981537547?source=WSILinkedIn
by Francois Muscat | May 26, 2015 | Training
This post is written as part of our social media managers course exercise, so it may not be totally complete.
As a trainer one is always worried about how delegates in a course will take to your training style. Some of a trainer’s fears are:
- Delegates don’t contribute their ideas to the class
- People arrive late and put pressure on completing all the topics
- Delegates not understanding the trainer if English is not their first language
1) Planning your successful course
Planning is key to everyone enjoying the course and the things that I prepare for are:
- Create an event hashtag so everyone can participate in the conversation
- Prepare tweets in advance to co-inside with slide topics to help students in topics to retweet
2) The layout of the room
The layout of the room is very important. Sometimes round tables work well but in our case the view of slides was obstructed.
Changing to a U-shape helped with class interaction
3) The food for lunch
Providing a good lunch can add to the enjoyment of the day. Good food makes one feel satisfied that they have got their money’s worth from a course
This is what I think is important to the start of a successful course. Off course it goes without saying that training materials and slides should be of good quality.
by Marelise da Silva | Oct 30, 2013 | Digital Media Marketing, Events, Training
WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital.
Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”.
Attendees have the opportunity to learn more about uncovering digital media possibilities for their businesses. The WSI thoughtleaders will be illustrating why and how digital media has transformed the competitive landscape for companies across the globe, including Africa. Delegates will also learn about the top tools for companies regardless of size and sector as well as what this means for their own business.
The WSI-Axon Smartcamp runs from 31 October to 1 November at the Radisson Blu, Ozumba Mbadiwe Avenue, Victoria Island, Lagos.
If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.
by Francois Muscat | Feb 21, 2013 | Training
As many of you know I conduct regular Digital Marketing training and in one of the sessions we do a practical exercise on blogging and engaging in social media conversations. What I call – “leading the conversation to the destination”.
Here is one of the blogs from a student.
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by Francois Muscat | Jan 21, 2013 | Training
Most leading business are looking at ways to build their online brand. In fact many businesses are prioritising their online strategy because people are spending more and more time online.
If you find the idea of online marketing a bit daunting, you are not alone. Even people with years of sales experience get anxious about generating online leads. The digital era can be incredibly scary for people that grew up without the Internet. However, the digital era is here to stay and now is the best time to learn more about what the Internet can do for your business.
If you want to find out how to use social media to attract new customers and increase your sales by driving engagement online, you need to enrol for a digital training course.
Generating leads online can be as simple as driving traffic to an online quote request form, allowing you to contact people interested in your products and services.
Generating leads online can also be a nightmare…
You may have a great search engine optimisation strategy that is helping to attract a lot of traffic to your site, but because of poor website design, users are unable to contact you through your site, or inquire about your services. You may offer terrific products and services, but without sales leads, you won’t see any bottom line results.
Here’s another scenario: You are getting lots of inquires through your website, but most of these leads do not result in sales. One of the reasons may be that people coming to your site through Google search results are actually looking for something else. This is a good indication that you need to look at your SEO strategy.
At WSI OMS, we specialise in all aspects of digital marketing, including website design, search engine optimisation, web analytics, and social media marketing. We also offer training in these areas that can help you generate leads online. Contact us today and see how easy online lead generation can be.
by Francois Muscat | Jul 29, 2012 | Training
This week I held a two-day Social technology Boot camp for WSI Internet Consultants from the West Coast.
We had just over 20 Internet Consultants, an ideal sized group that interacted the entire two days.
We covered the following:
- Introduction to Social technologies. This presentation sets the scene and gets everyone on the same vocabulary
- Next was the ‘One-2-One Digital marketing plan where we integrate web properties with our social media properties
- Following on with the 15 Web 2.0 Dynamics that demonstrates how humanity has changed the way we work
- On the second day we work shopped the 12 step process to implementing social technologies in an organisation
During the day I presented some of the tools that I use for social media.
That was when one of my students, Marcus Henry put up his hand and offered to show me a few tricks
It was the classic case of reverse mentoring and I really enjoyed Marcus’ approach to applying social media to his role.
Here is Marcus and I posing.
