by Marelise da Silva | May 15, 2019 | Twitter
Offering a host of incredible features, we take a look at three online tools guaranteed to boost your social media marketing strategy.
Followerwonk
Followerwonk is dedicated to finding, analysing and optimising Twitter analytics. This makes it possible for you to collect important insights and information on various Twitter users, seek out and discover popular accounts in your industry niche, as well as identify potential brand influencers to collaborate with. The tool also allows you to compare Twitter accounts, your relationships with your followers as well as your competitors. Ultimately, it’s everything you need to really make a noticeable impact on this ever-growing social media marketing platform.
RiteTag
What is Twitter without hashtags? The question is, how can you find the best hashtags to help promote your brand and get your content seen? With a tool like RiteTag! This software provides suggestions in terms of which hashtags are currently trending and relevant to tweet. It will almost certainly help you to increase your tweets’ impressions and engagements.
TrendsMap
Struggling to get creative in terms of what to tweet about? The free feature of TrendsMap is to find out what is trending in specific areas of the world, as well as a 7-day history. You can view what is trending within a country or zoom into a specific city if you wish. If you are willing to invest in the program, other helpful features include adding an alert for your topics, extended Twitter history searches and on-map visualization of any topic.
Here at WSI OMS, we make use of the best social media marketing tools to help take your strategy and results to all-new heights. If you’d like to see an improvement in your interactions, engagements and online conversions, then we’re the experts to contact. Get in touch now to learn more.
by Francois Muscat | Mar 20, 2019 | Ecommerce, Instagram, Social Media Marketing, Twitter
Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them.
If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram.
You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search.
Make Your Content Travel Further On Social Media Sites
Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram.
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WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social media.
by Marelise da Silva | Jan 4, 2018 | Social Media Marketing, Twitter
With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below:
Up until now, if a user wanted to ‘bookmark’ a certain tweet to revisit at a later stage, he or she had the following options:
- Direct Message the tweet to themselves,
- like the tweet, and/or
- retweet it.
According to experts, there has been a massive demand for a new bookmark feature that takes the effort out of saving those favourite tweets. The good news is that the professionals at Twitter have taken heed and will soon be releasing the “Save for Later” Twitter bookmarking tool, making it easy for users to keep their favourite tweets in a handy, easily accessible archive.
Twitter Associate Product Manager, Jesar Shah, has said that the team is actively working on the prototype of the feature (they have even released a video detailing how it may work). She also hinted that, because the most demand for such a feature came from Twitter users in Japan, that it may be released there first. No doubt that the feature will make Twitter more appealing to users, as well as to social media marketing professionals, far and wide!
Looking for assistance with your online social media marketing and digital marketing efforts? Look no further than the online marketing and SEO experts at WSI OMS. Contact us today to find out how we can help you!
by Francois Muscat | May 22, 2017 | Instagram, Social Media Marketing, Twitter
Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:
- Making them too long
Hashtags always make more of an impact when they are short and sweet. For example, #weloveshoes is going to get a better response than #headoverheelsinlovewithshoes. Not only is it easier to read, it leaves you with more available characters with which to grab your audience’s attention in the form of a catchy sentence of two, or valuable information about the product.
- Not doing proper research
Once you have come up with a hashtag that you want to use, type it into the search bar before you go for it. The chances are quite high that it is already in use, so you will need to establish whether you want to join/add to the current conversation that is being had… or use a different hashtag and start a conversation all of your own that is unique to your brand.
- Using too many
While hashtags are great for targeting the right audience, using too many can be overwhelming and annoying – and it can also make you come across as desperate. Play it safe by using a maximum of 2 hashtags per post.
- Not promoting your hashtag
So, you’ve come up with an awesome hashtag? Great stuff! Now don’t forget to promote it! Ultimately, it won’t have much of an impact on your digital marketing strategy if nobody knows that it exists. Remember, you don’t just have to promote your new hashtag online – you can (and should) do it offline too. For example, you can include it in flyers, on your billboard ads and even on your business cards.
Want to know more about social media marketing and how WSI OMS can help you with your online advertising (content marketing, SEO, link building, PPC, etc.)? Then be sure to get in touch with us today.
by Marelise da Silva | Dec 22, 2016 | Facebook, Instagram, Pinterest, Social Media Marketing, Twitter
Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.
Below we share just a few social media marketing tips to help your online advertising campaign:
- Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response.
- Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales.
- Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process.
These are just a few strategic ways to ensure that your social media marketing can succeed.
Social media marketing services offered by WSI OMS
At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today.
by Marianna Muscat | Aug 9, 2016 | Social Networking, Twitter
Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:
- Getting round the 140-character count
While some see the character limit as the fastest way to communicate and an essential part of Twitter’s identity, others argue that removing the 140-character cap would open it up for a new range of content. Media links on your tweet can take up around 16% of your character allotment, though tweets with images get a lot more retweets and click throughs. Twitter announced that media attachments to tweets (images, polls, videos) would no longer form part of your 140-character count. This also applies to the @handle when replying to a tweet.
- Connect tab
In order to really reap the value of Twitter, users need to follow a lot of users, but since some find it difficult to identify who to follow, Twitter has now released a Connect tab, which allows you to scan your contacts for people to follow. It also comes with custom recommendations based on your activity, location, existing follower profile and interests. By increasing the user base, Twitter hopes to increase the activity on timelines.
- ‘Go Live” for Periscope
Starting with Android phones, Twitter have added a “Go Live” button, which allows users to connect to Periscope while composing a tweet and broadcast directly through Twitter. Using live streaming to compile and publish longer thoughts and responses will reduce the need for complicated Twitter Q&A, while reducing the clutter on Twitter feeds. Focusing on the “live” aspect of Twitter, live video format will bring more engagement and a more compelling format to breaking news and every day topics alike.
- GIF search feature
In 2015, over 100 million GIFs were shared on Twitter, which is fairly impressive considering how long it took to load one. Now with Twitter’s new GIF search feature, searching for images is a quick and painless process – no more laborious hunts on search engines, saving images, returning to Twitter, composing a tweet, uploading your image. GIFs are set to become a whole lot more popular.
- Uncropped photos
While Twitter started as a text-based platform, it soon realised the power that images have, leading to some of its top engagement. To embrace this, Twitter have adjusted their image size requirements, allowing for more visually engaging images that are not cropped to death. They have also introduced a new view for multi-photo displays, which is great for collages.
In addition to these new great features, Twitter have also responded to the complaints about harassment on the network. Threatening tweets have been allowed to spread, causing people to delete their accounts. Twitter have formed a clearer definition of abusive behaviour in their terms of service, as well as increasing their functionality for blocking, muting and reporting abuse.
Unlike most businesses who merely try to keep up with their competitors’ development, these improvements have been largely aimed at improving the user experience. Are you using Twitter to keep abreast of news, developments and ideas for your business? For more on social media and digital marketing, contact us today.
