by Marelise da Silva | Apr 26, 2019 | Social Media Marketing, Visual Marketing
Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward.
Live Video
Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out.
Tutorial Videos
Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty.
Behind-the-Scenes Videos
One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing.
Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more.
by Francois Muscat | Apr 19, 2019 | Visual Marketing
Think about your own experiences on social media. How many posts which include paragraphs of content do you take the time to read? How many short and snappy posts with amazing imagery grab your attention? It is a fact that quality images are key to social media marketing success. The following stats will demonstrate why…
They Generate More Engagement
The proof is in the pudding. According to research, posts which include images perform better on all social media platforms. Tweets with images tend to get 150% more retweets, infographics are liked and shared three times more and Facebook posts that include images also tend to get 2.3 times more engagement. This is also true for content on your website. In an analysis of over 1 million articles, BuzzSumo discovered that articles that included an image once every 75-100 words received double the social media shares when compared to articles of the same length which included fewer images.
Our Brains Are Wired that Way
Our brains are more likely to react positively when presented with an image, as opposed to text. In fact, the brain processes images 60 000 times faster than text and research has shown that people retain data for at least three days when it has been paired with an image.
They’re Proven to Hold Attention
According to eye tracking studies, people browsing the internet spend a lot more time looking at images than they do looking at text.
The social media marketing experts at WSI OMS are here to help you achieve maximum social media success when it comes to visibility, engagement and online reputation in general. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, we are your all-in-one digital marketing solution. Get in touch now to learn more about our range of services.
by Marelise da Silva | May 17, 2018 | Visual Marketing
We all know that the internet has made people’s attention spans abysmal. According to a Wistia study, only 80% of people who start watching a 30-second video will watch it to completion and 47% of people expect a website to load in two seconds or less.
Only 70% of viewers make it through a 60-second clip and the stats dip below 70% for anything longer than a minute. Even if you have a person’s full attention at the start of a video, there’s still a big chance that they could lose interest or click away before your video is finished.
Does this mean that you can’t produce effective videos that are longer than a minute? Or that you have to underestimate your audiences? Maybe, but not necessarily. Digital marketers are advised to take low attention spans as a challenge to produce video content that is entertaining, interesting and informative.
This isn’t a challenge that is limited to consumer-facing companies. Many brands wrongly believe that videos are only effective in the business-to-consumer environment, but that definitely isn’t the case. B2B technology buyers, for example, are especially interested in video content and they are more likely to buy tech after watching a video about it.
Video marketing is much more than just creating videos and uploading it to your website and YouTube. You need experienced marketers to help you craft exceptionally engaging videos that will grab and keep your target audience’s attention.
Need help with your video marketing strategy? Then contact WSI OMS today.
by admin | May 16, 2018 | Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design
Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products.
A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides video marketing. 97% of marketers, for example, say video has helped increase user understanding of their product or service and 76% of businesses say it helped them increase sales.
Here are a few interesting statistics about viewing platforms from the infographic:
YouTube Video
- 87% of marketers have published video content on YouTube;
- Out of those, 90% found it to be an effective strategy;
- 87% of marketers say they plan to use video marketing in 2018.
Facebook Video
- 70% of marketers plan to use Facebook Video in 2018;
- 68% of marketers have published video content on Facebook;
- Of those who used it, 87% found it to be an effective strategy.
Instagram Video
- 41% of marketers have used Instagram video;
- Of those who used it, 78% found it to be an effective strategy;
- 44% say they plan to use Instagram video in 2018.
Twitter Video
- 39% of marketers have published video content on Twitter;
- 40% plan to use Twitter video in 2018.
LinkedIn Video
- 38% of marketers have published video content on LinkedIn;
- Of those who used it, 75% found it to be an effective strategy;
- 55% plan to use LinkedIn video in 2018.
For more interesting statistics about video marketing, see their video marketing infographic.
Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today.
by Marelise da Silva | May 10, 2018 | Visual Marketing
Many businesses have taken up blogging and have embarked on comprehensive content marketing strategies. But, how often do you stop to think about how your brand sounds online? A book called Sounds Like Branding suggests that what consumers hear during a brand experience is the key to forming a positive opinion about the company.
Brands spend countless of hours on brand strategies to try to elicit the right emotions from their customers, but have they focused too closely on their campaign? Sound Advice found that 60% of companies haven’t identified how they sound to their customers.
Studies show that out of all the senses, hearing is the one most strongly linked to emotion. If content marketing is about storytelling and words have the ability to strike up powerful emotions, it’s clear that companies can’t operate on a single plane any longer.
Brands need dynamic marketing strategies that include high-quality writing and compelling sound. Marketers have already heard a lot about video marketing and industry experts say it’s the next big thing. Video creation requires more than information scripts. It demands brands to think about how they sound, the impression they are creating, and how they want to be perceived by potential clients.
Marketers can’t solely focus on the words scrolling down the teleprompter – they must also consider their inflexion, pitch and tone as well. It’s time to think long and hard about whether your brand is coming across as you want it to online. If you’re ready to voice your opinion instead of just blogging about it on your website, then contact WSI OMS today.
by Francois Muscat | Oct 11, 2017 | Visual Marketing
Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas:
Cliffhanger endings
What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, there are a few ways to develop a series of videos (of say, a product demonstration or a more personalised piece from the CEO) that leads people to want to watch more. Always make sure that more suggested videos are available for people to watch. If you don’t have a follow up video, then include links to content, Whitepapers or other material for your watchers.
Tell a story
People are tired of being sold to. Instead of showing people a product, tell them a story. Show them how your product solved a person’s pain points and let the viewer connect the dots as to why they need to buy the product from you. Video marketing isn’t the place for hard selling.
Consider SEO
Make sure you include relevant keywords in your video’s meta title and video description. Instead of only adding it to your site, upload it to YouTube and Facebook as well. This will increase the number of people that will see your video and these sites also rank high in search results, which will boost your video marketing strategy.
Need help with your video marketing strategy? Then contact WSI OMS today.
