by Marelise da Silva | Jul 30, 2015 | Website Design, Website Optimization
As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:
- Click vs. touch.
- Pixel resolution.
- Size of the screen.
- Adobe support.
Responsive website design requires a design and development process that ensures the layout and coding of the website is done in such a way that the viewing experience is always perfectly suited to the size of the screen of the device being used. The contents of the website will need to automatically adjust for optimal viewing. Responsive website design means the website can be designed once and adjust accordingly. There is no need to have separate versions of your website to cater to mobile devices and desktops, as was the case in the past with “mobi” sites.
Some of the advantages of responsive website design are that, first and foremost, it is recommended by Google, it is flexible so websites are fluid, the user experience is optimised and it is cost effective and very easy to manage too.
Responsive website design services from WSI
WSI provides professional responsive website design services. Our focus is on providing our customers with a design service which also focuses on the marketing aspect of the website. Once your website is designed and ready, we can assist you with content marketing, social media marketing, email marketing and more. All of these services are designed to work together to boost your online presence and engage better with your target audience.
To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.
by Marelise da Silva | May 28, 2015 | Website Design, Website Optimization
There are a number of factors that will determine just how much success your website will achieve once it has been launched. Usability, visual design as well as utility are just three of these factors that contribute to the all-round success of your business’ website in terms of web design. Below we’ll explore two of the many key factors you should consider when designing your website.
Visitors to Your Website don’t want to be forced to Overthink
All of the pages on your website need be self-explanatory and simple enough to use. While this seems like a simple enough concept to us, you’d be surprised at just how many websites out there are nightmarish in terms of navigation. For example, getting from the home page to the product page shouldn’t be a hassle – the site architecture needs be designed in such a way that allows for seamless navigation through all pages.
Conventional Design Seems Undervalued Nowadays
Far too many web design agencies out there are trying too hard to push the envelope in terms of design. It’s now got to the point where designers are trying to be innovative just for the sake of it. Sticking to conventional website design means that your users will be able to find exactly what they’re looking for in as little time as possible. This is vital – and in the same token your website can still be designed will great creative appeal and unique aesthetics.
Get in touch with the team here at WSI OMS today to find out how your business can profit from our outstanding web design team’s skills.
by Marelise da Silva | May 21, 2015 | Website Design, Website Optimization
Web design is an incredibly tricky field – if you don’t get it just right, your website could very well fail. There are a number of pitfalls that you should try and avoid when it comes to quality web design. The following piece will take a closer look at two of these:
Vague Design or Message
The user needs to figure out what your website is all about in a matter of seconds. The last thing that any user wants is to spend a few minutes trying to figure out exactly what it is that your website is trying to convey. The user is more than likely going to head elsewhere to find a similar product or service if they find that your website isn’t as user friendly as it should be.
Don’t Force the User to register unless it is Absolutely Necessary
Most users spend their time browsing the net in order to get information – it shouldn’t work the other way around. Don’t force the user to register and leave their contact details unless it is absolutely necessary. If the user feels that they are being forced to register for information that is freely available on other websites, chances are they’ll head off and find the information elsewhere.
Contact the team here at WSI OMS today to learn more about our outstanding web design services. We’ll be more than happy to assist you with any queries that you may have.
by Marelise da Silva | May 14, 2015 | Website Design, Website Optimization
Effective web design is a unique tool that far too few brands maximise on in our modern times. It is a tool that helps you create and reinforce a unique brand identity that both cuts through the clutter of traditional branding and helps develop sustainable relationships with consumers. Therefore, join us as we discuss how web design can help your brand reach new heights in business success.
Developing your Unique Brand Identity
While every brand has a unique identity that sets it apart from other brands, many still fail to promote this differentiation. They continue to simply offer plain products pages and basic information on their sites, for instance. This is unfortunately not enough, however, as there are many competitors offering similar goods or services possibly at a cheaper rate. Therefore, you simply must distinguish yourself in terms of other variables and utilise your online space effectively to powerfully showcase your brand, products and services.
Become a Perceived Industry Leader with Web Design
Good web design provided by industry professionals is an amazing tool for convincing visitors that you are in fact an industry leader yourself. Even if you don’t necessarily lead your industry in terms of market share – by simply offering genuine insight, stimulating visuals and engagement with your target market, you can be perceived as a real leader or a specialist. This greatly affects how much consumers trust your brand and ultimately leads to more sustainable business.
For more details regarding quality web design, contact WSI OMS today.
by Marelise da Silva | Apr 29, 2015 | Website Design, Website Optimization
In a world where society is constantly seeking new, innovative and convenient ways to accomplish tasks, web design is becoming more vital to branding success. Previously, consumers would have to travel to meet with suppliers or retailers about various products and services. Nowadays, however, this process is far easier, and can be done from the comfort of home. This is why quality web design is becoming a necessity to brands, as more people are enjoying the sheer convenience of simply going online and ordering.
Layouts, Fonts and Everything in between
At WSI OMS, one of our specialisations is web design, and we make sure that we cover all aspects for every client. From the ‘macro’ aspects like page layout, images and coding to the finer details such as font type, site mapping and graphics placements – we ensure that your online presence not only represents your brand, but also acts as a seamless mediator for sales.
Your Online Investments Directly Translate to Leads and Sales
Web design is vital because, in our modern age, the more you invest in your online presence, the more leads and sales you can expect. People trust websites that offer clarity, honesty as well as ease-of-use; and consumers are statistically more inclined to act on product or service needs when these factors are present.
If you are eager to invest in your online presence and improve overall digital marketing endeavours with quality web design, then contact WSI OMS today for more information.
by Marelise da Silva | Apr 23, 2015 | Online Marketing, Website Design
Web design is becoming increasingly popular in our modern times, as a company’s online platform is very similar to their offline physical premises. Consider how a bad website design can make you immediately click away and find a different service provider. This is precisely the same offline, where premises located in dangerous neighbourhoods are far less appealing to visit, compared to premises located in affluent areas.
Web Design to Build Your Online Presence
The fundamentals of web design are to build a site that attracts the visitors that you want to trade with. This means that your site needs to align with your target market’s lifestyles and preferences, while still representing your brand identity effectively. If this sounds confusing or difficult, then you can understand the true value of quality web designers who take on these challenges daily.
The Cornerstone of Your Online Operations
Web design is critical in ensuring that all of your online efforts are rewarded. It is substantially more difficult to convince consumers to go to the store to purchase your product, than it is to simply offer a direct purchase from the comfort of their home. This is the same for all of your online initiatives, as the world is rapidly becoming more digital by the day, and you need to keep up with the times in order to effectively connect with your target market.
For more details about our impeccable web design services, contact WSI OMS today.
