by Marelise da Silva | Jan 11, 2018 | Website Design
If you have managed to encourage more traffic to your company website through your digital marketing, SEO, content marketing and social media marketing efforts, good for you! However, if these website visits aren’t resulting in conversions, all your hard work has been for nothing. Here are our top tips for instantly increasing your website’s conversion rate and seeing the returns that you deserve!
Did you know that the fewer fields a user has to fill in on an ‘opt in’ form for your email marketing, the higher the chances will be that they submit it – and the higher the chances of you being able to communicate unmissable deals and specials to them via email. Remember to also include a privacy statement on the opt in form so that potential subscribers will have the peace of mind that their details will be kept safe.
Let your potential customers know that satisfaction is guaranteed by adding an actual guarantee on all your products. The reduced risk and certainty of ‘money well spent’ will undoubtedly lead to a greater number of conversions.
-
Tell Them How Your Products Solve Problems
Avoid focusing too much on features and move your attention to results instead. By communicating exactly how your products are going to solve their problems and make their lives easier, your website visitors be much more likely to make a purchase.
-
Carefully Select Landing Pages for PPC Advertising
Unless you have visually appealing landing pages with clear calls to action, the money spent on pay per click advertising is going to waste.
For more assistance when it comes to successfully increasing website conversions, get in touch with the digital marketing experts at WSI OMS.
by Francois Muscat | Jan 10, 2018 | Website Design
In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.
-
Too Much Promotional Content
Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer them… Can you solve their problems? Communicate this in your content and you’re sure to boost sales! Remember to also focus more on results rather than on features when it comes to your social media and content marketing efforts.
-
You’re Not Keeping Them Interested
You need to give them a reason to keep coming back – and what better way in which to do this than with the help of a blog? The key here is to keep updating it regularly. Not only will doing so provide your website visitors with valuable information, but it will help to improve your SEO and Google rankings in the long run, too.
-
You Haven’t Optimised Your Web Design
An optimised website design will take into consideration the following factors:
- Seamless navigation around the site
- Strong, well-placed calls to action
- Good quality visuals to break up the content (just make sure that they don’t extend page loading times too much)
- Prominent, succinct testimonials
For professional assistance when it comes to website design guaranteed to drive sales, be sure to get in touch with the digital marketing experts at WSI OMS. We look forward to helping you boost your business.
by Francois Muscat | Dec 25, 2017 | Website Design
Did you know small businesses are some of the biggest employers of website professionals, such as designers and developers? Over 50% of small businesses now make use of these digital marketing experts to build or maintain their websites each year. This is according to research data from Evans Data, commissioned by GoDaddy.
As they begin to understand the importance of reaching and connecting with their customers online, small businesses are investing in growing their digital presence with the help of website designers and developers.
The retail, travel and health sectors have contributed to the growth of the web professional globally, with research showing that in the last year web developers and designers have seen client growth of at least 25%– a good indicator of the health of the small business sector itself.
Showing no sign of slowing down, it would seem that the Golden Era of web development and design is set to continue to rise, with over 50 percent of web professionals working remotely and using email and Skype to communicate with their clients; proof that geography no longer dictates who you do business with.
If you run a small business and you’re looking to take the next step with your digital marketing, then it might be time to give some thought to your website design and content marketing. Key to your success, it’s essential that your brand is represented professionally online and that you have the right digital marketing elements in place to lead potential clients to take a specific action, such as contacting you or buying something off your site.
WSI will plan your website design down to the finest detail and ensure you’ve got the basics in place, such as social media marketing, search engine optimisation (SEO) and content marketing.
So, whether you just want your current website refreshed and brought up to date, or you want to start the whole thing from scratch, contact us today to learn more about our range of digital marketing solutions
by Marianna Muscat | Oct 17, 2017 | Website Design
Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right:
Brainstorm keywords
Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword alternatives that you can use for a domain name. Also consider relevant prefixes and suffixes that you could use. You could end up with something like superfastplumbers.co.za or compellingcopywriterssa.co.za, for example.
Make it different
Your domain name is one of the many things that sets you apart from your competitors. Make sure that your domain name doesn’t closely resemble another company or brand, because you don’t want to confuse searchers.
Make it quick and easy to type
Words that are often misspelled should be avoided. You should also avoid very long URL strings or anything that your users could find frustrating to type into a browser.
Choosing a great domain name is only the first step of your web design and web development project. If you need help with your site, contact WSI OMS today.
by Francois Muscat | Oct 2, 2017 | Website Design
An increasing number of companies are offering live chat features on their website. While this is a great feature to have on a site, it does come with a few pros and cons. Here are a few distinct benefits and drawbacks that you should consider before asking your web design team to add a live chat box to your site.
Advantages:
- Better customer service: Today’s consumers are digital natives and they are more demanding than ever before. Few people are prepared to pick up the phone and call a business if they have a query these days, so being able to give instant feedback means you will be offering a more competitive service.
- Instant feedback: If your receptionist is currently the person answering phone calls, then you might be missing out on other potential clients who are trying to get through to your business. With a live chat box, you can chat to more people at the same time.
- Business insights: With a live chat box, you will be able to use analytics to find out what people are asking about and where you could potentially improve your product or service.
Disadvantages:
- Not all your customers will use or like it: While some website visitors will be inclined to ask a question if they see a live chat box, less computer-inclined people will probably avoid it. Make sure that you also provide a landline number and email address for those who prefer more traditional communication channels.
- Mobile compatibility: Make sure you discuss the live chat box with your web developers. It doesn’t always work seamlessly across different mobile platforms, so hire a company who can show you what the tool will look like on different types of phones and platforms.
- Support: You need to make sure that you have agents who are on-duty to answer chats in a timely fashion if you add this feature to your site.
Need advice on web design or about adding a live chat box to your site? Then contact us today.
by Marianna Muscat | Sep 12, 2017 | Website Design
How do you generate more leads with your digital marketing strategy? With a great user experience, that’s how! Needless to say, when it comes to ensuring a great user experience, web design is everything. Here are 3 important web design elements to keep in mind if your ultimate goal is to increase sales going forward.
Testimonials
Why should potential consumers take your word for it? Give them a reason to really start trusting in your brand and what it has to offer by including real past customer testimonials throughout your website. You might also want to make it possible for people to review products directly on the product pages themselves!
Engaging Landing Pages
Think embedded videos, animated clickables and even a few funny sound effects and you’ve got yourself a winning website design! Engaging landing pages are all the rage right now – but just make sure that they don’t take too long to load. Oh, and to make sure that your efforts aren’t in vain, don’t forget to include a few creative calls-to-action.
A Focus on SEO
At the end of the day, it won’t matter how beautiful your website design is if nobody can actually find you online! You’ll want to impress the search engines just as much you impress your potential customers. Luckily, doing so is quite easy if you know how to tackle SEO. Important search engine optimisation aspects include filling in all meta data, link building, keywords and alt tags, to name a few.
For expert assistance when it comes to web design, search engine optimisation and online marketing in general, do not hesitate to get in touch with the team at WSI OMS! With many years of experience and a client list that is truly second to none, you can have peace of mind that we’ve got your business covered.
