Want to learn how to create online copywriting that will overcome the challenges of reaching Internet consumers? With the flood of online content that the average Internet user is exposed to on a daily basis, it’s not surprising that online consumers have an increasingly short attention span.
The most important thing to remember as a copywriter is that the development of this short attention span is less to do with the ability of Internet consumers to focus and more to do with the demands that they place on content. Online consumers are looking for answers and if it cannot be rapidly seen that your content holds that exact answer, they will move on. This means that you have one chance that consists of around eight seconds, according to research, to reach out and grab the attention of your consumer.
The best way of doing this is by ensuring that your content is relevant. The more specifically you meet the consumers needs, the more likely they are to click onto your link and use your products and services. Try to keep your content on trend by producing popular event-based content that links to your products and services.
Another way to do this is to provide a variety of content, from videos and pictures to blogs and articles, and keep all of these pieces linked to one another through clever copywriting. Be sure to keep your copywriting sharp and to the point – your consumer needs to see the answer to their question as fast as possible – and based on what questions your consumers are asking. If they are looking for a particular solution that you offer at a certain time of year, make sure that you are using targeted content to grab the attention of those people. Many people use the Internet as a means to getting an accurate answer as quickly as possible, so it’s a good idea to include small, accurate chunks of information that contains links to larger, more detailed writing.
For more information on successful copywriting techniques for the online market, please contact WSI today.