Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effective, Internet Marketing is considered the logical next step in the advertising and marketing world nowadays.
In this era, almost every company has its online interface, which helps the company in attaining a local and global outlook as well as leaving an impact on all the web-surfers and web researchers who can turn into clients. Keeping the target users in mind, internet marketing is done in a comprehensive manner.
It incorporates several online marketing strategies, starting with On-line Competitor Analysis, Digital marketing strategies and plans including SEO (Search Engine Optimization), SEM (Search Engine Management), link building, Content Marketing PPC (Pay per Click) Management and Social Media Marketing.
The goal is to improve your search engine rankings
Use a professional on-line marketing company that offers a coordinated range of internet marketing service to place your site into the top rankings for search engines. This can also be supported with the help of surveys, give-a ways and call to action strategies.
Content is a King
To make this statement more definite, I would change the phrase for – rich content is king. But what sense in creating the greatest content in the world if nobody can find and view it. If you want to run your online business successfully you have to be seen.
Nonetheless, this is absolutely web-based marketing but it leaves a great impact on mass, which is considered the major USP of Internet Marketing. This cost-effective marketing tactic is absolutely measurable focuses on driving web/customer traffic and converting that into revenue influx and visitor count.
A linking strategy is an absolute must
Back links are the life blood of a successful site and although you might not actually see then, the search engines do and reward you as links back to your site are seen as subtle endorsements and can be built up with a strategy of regular blogging, using social media and on-line press releases tied into a communication strategy, but again save time and effort by getting professional assistance
Before You Do Anything, Do Keyword Research
Yes it is very important. Besides, keyword research does not mean that you should guess which keyword sounds good and will be ranked high in the search engines. Judging by my experience they are the worst ones.
Again work with the professionals who have access to tools providing you with information on specific keywords and the number of clicks that they attract, also find out what key words your competitors are using AND which words get clicked on.
How do you stay ahead of your competitors?
Though, nowadays, millions of pages are online and many of them share category listings and key words with your site, It becomes very difficult to stay ahead in the race… Internet Marketing is the only solution that can help you in emerging as the winner.
For impactful internet marketing, you must have the idea of your target clientele or target ‘persona’ enabling you to communicate with ‘relevance’ using persuasion architecture within your website to achieve those sought after conversions. This helps professionals in preparation of a well-versed strategy.
Internet Marketing should always be done with a progressive approach
Implemented by almost every entrepreneurial organization, internet-marketing tactics are considered great not only for the budding enterprises but also for those who are in queued in the list of big guns… and those smaller companies who have the drive and will to take on those ‘big guns’!
If you too want to give a boom to traffic count of your site and increase revenue generation, understand what your competitors are doing on-line in order to develop and commission an online marketing strategy that will allow you to pass your competitors and win the much needed market share
About the Author:
Jamie Macleod has many years experience as a strategic marketer across a host of business sectors and is now an Internet Marketing Consultant for WSI who provides online strategic marketing services to businesses contact jamie@wsioms.co.za or www.wsioms.co.za