Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour.
Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about:
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Video Marketing Conversion Rate Statistics
- Video in an email leads to 200 – 300% increase in click-through rates
- Including video on a landing page can increase conversion rates by 80%
- Combining video with full-page ads boost engagement by 22%
- After watching a video, 64% of users are more likely to buy a product online
- Real estate listings that include a video receive 403% more inquiries than those without
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Video usage statistics
- 86% of colleges and universities have a presence on YouTube
- 65% of American marketers plan to increase their mobile ad budgets to account for video
- 87% of online marketers use video content
- 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI
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Video user interaction statistics
- 80% of users recall a video ad they viewed in the past 30 days
- 75% of executives watch work-related videos on business websites at least once a week
- 90% of users say that product videos are helpful in the decision process
- 92% of mobile video consumers share videos with others
Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS today.