If you want the best eCommerce website, you need to ensure that quality web design, quality images, and excellent product descriptions form part of your content marketing strategy. Your product descriptions need to tantalise your audience with emotive language that highlights the details, features and benefits of your products while keeping it easy to read.
Aspects to consider when crafting product descriptions for your eCommerce site:
Write for a specific buyer persona
Create a buyer persona by breaking down the characteristics of your potential customers and define the product features they would be most interested in.
Show some personality in telling your product story
Telling the product story should fill any gaps the customer has about the product. Write where and when the product should be used, how it works and what benefits it will provide.
Watch your tone
The product description should use natural language, like a conversation you would have with someone else. The tone must also be natural and in line with the general tone of your brand.
Make it digestible
Make the product description easy to scan by using short paragraphs, bullet points, different size fonts and lots of white space.
Never forget SEO
Search engine optimisation (SEO) is one of the best ways to attract new customers to your pages and product. Use great keywords for quality SEO.
Amp up the quality of your visuals
A great image draws the eye faster than a great product description. Use quality images to show the customer the key features of the product and complement the product description.
While web design and content marketing go a long way to present your products and information in a readable and visually pleasing manner, your product descriptions are essential to convincing the audience to buy your product. For more information, visit WSIOMS to create an eCommerce website that has web design, SEO, and content marketing at its core.