Copywriting Services
Leverage our copywriting services to add relevant content to your website regularly, boosting your site’s overall quality. Comprehensive digital marketing consulting services can provide substantial ROI, and by updating your content monthly, search engines recognise your site as valuable and content-rich. By optimising content with relevant keywords, you will attract organic, focused traffic. Copywriting is crucial for digital marketing as it persuades people to take specific actions through web pages, blog posts, articles, or emails, shifting perspectives, stirring emotions, and spurring action.
Connecting with Content Marketing
Content marketing uses convincing, creative, and search engine-optimised engine
optimised copy to generate leads, drive conversions, and increase sales.
That said, the primary purpose of content writing is to connect with your target audience by sharing content that is informative, inspiring, and/or entertaining. With a focus on creating content that cultivates long-term business relationships, good copywriting is more give than take:
Showcasing your knowledge, experience, personality, and passion so that readers trust your product or service and want to pay you for it – not because you have bulldozed them with pushy closing techniques.
Sharing content that is relevant and of value to your audience so that they crave it and pass it on to others – not just communicating when you want something from them.
Telling the story around your business so that prospects and customers want to engage with you – not spamming them with non-stop sales pitches.
The Difference Between Content Marketing and Copywriting
Content marketing and copywriting are both crucial tools in digital marketing, but they serve different purposes and employ distinct strategies.
What is Content Marketing?
Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by building trust and establishing authority through informative or entertaining content. This might include blogs, videos, podcasts, and social media posts designed to enhance audience engagement and create a long-term relationship.
What is Copywriting?
Copywriting, on the other hand, is the art of writing persuasive content intended to prompt the reader to take a specific action, such as making a purchase, clicking on a link, or subscribing to a service. Copywriting is more directly sales-oriented and is often seen in advertising, product descriptions, and promotional materials. The aim is to trigger an immediate response from the target audience, using compelling language and calls to action.
In essence, while content marketing is broader and aimed at building relationships through content that educates, entertains, or informs, copywriting is more direct, aiming to convert readers into customers with persuasive language. Both are essential in a holistic digital marketing strategy, complementing each other to improve brand presence and achieve business goals.
Copywriting and Content Marketing – a Captivating Combination
With WSI OMS’s copywriting services every piece of content forms a positive and lasting impression of your organisation. We address the 5Ws to develop an impactful content marketing strategy for you:
Who?
Formulate an exact picture of who your target audience is so that your content feels personal to the reader. At WSI OMS, we can help you to flesh out buyer personas to drive maximum results out of every piece of content you generate.
Why?
The reason why copywriting wields such power lies in an appreciation of these intricacies, and the time and ability to leverage them. Take advantage of our expertise and experience.
When?
Delivering appropriate content exactly when your audience needs it inspires confidence and loyalty.
The hub and spoke model of ordering your calendar creates a cohesive relationship between content. Not only does it add depth and value for your readers, but it is an effective way of amassing leads and converting them into sales.
What?
Have a clear understanding of your brand’s unique value proposition so that your copy highlights what sets you apart from the competition. WSI OMS takes the time to get a thorough understanding of your business and the environment in which you operate. Only then do we create quarterly content calendars around relevant industry themes for your approval.
Where?
WSI OMS carries out comprehensive theme and keyword research in the process of shaping your editorial calendar. Moreover, search engine algorithms can tell if the keywords you have identified make sense in the context of your content. The professional copywriters at WSI OMS are adept at crafting content that appeals to both humans and AI.
What Steps We Take For Content Creation
Step 1 – Analyse Business Goals and Target Market for the Best Content Strategy
- Your website will be evaluated for structure, content quality, inbound links and searches.
- We will collaborate with you to identify your goals and who you should be targeting.
- Your current website traffic and trends will be analysed.
Step 2 – Keyword Research and Content Implementation
- Keyword analysis, research on target markets, industry sources, and the Internet.
- Link building through newsletters, blogs, forums, and relevant industry websites.
- Write and edit quality content filled with keywords.
- Blogs and Social Media keep visitors coming back and increase the quality of your website.
- Press releases will be written and distributed on relevant websites.
- Videos can be made and posted with inbound links, as well as podcasts for audio marketing.
Step 3 – Managing Your Content and Measuring Your Results
- Search engine rankings and the activity on your website will be analysed.
- Monthly reporting to show you how your website is improving.
- Recommendations on how we can continually increase your website’s content quality.
1
Published two editions of our top-rated and Amazon best-selling book, “Digital Minds.”
85
Won 85 Web Marketing Association Awards for industry-leading website projects.
150
Managed more than 150 million in ad spending over the last 5 years.
5
Recognized as an Outstanding Developer by the WMAs consecutively for the last 5 years.
Social Media Copywriting Services
LinkedIn Copywriting Services
Strengthen your professional image with our specialised LinkedIn content services. Our team of expert copywriters crafts compelling posts, in-depth articles, and polished profiles that not only highlight your expertise but also facilitate connections with key industry leaders. By strategically positioning your content, we help you broaden your professional network and increase your visibility within your industry.
Facebook Copywriting Services
Engage your audience effectively with our Facebook copywriting services. We create captivating posts and detailed articles that are designed to maintain user interest and prompt active engagement. Each piece is customised to reflect your brand’s voice and crafted to generate discussions, shares, and likes, helping you build a stronger online community around your brand.
Twitter Copywriting Services
Maximise your impact on Twitter with concise, compelling content. Our copywriting team specialises in creating tweets that are not only memorable but also encourage user interaction and sharing. With each tweet, we aim to expand your reach and presence on the platform, engaging your audience in meaningful ways that promote your brand message.
Instagram Copywriting Services
Improve your Instagram strategy with captions that capture the essence of your visuals. Our copywriting services focus on creating engaging, thoughtful captions that complement your images and videos, encouraging followers to engage more deeply with your posts. From inspiring quotes to compelling calls to action, each caption is crafted to resonate with your audience and amplify your brand’s message.
How To Leverage LinkedIn To Maximise Your Networking Potential
Despite all the benefits offered by LinkedIn, if you do not use the platform effectively and strategically, then your searches, messages, and further activities can be a considerable waste of time.
To maximise the networking potential of LinkedIn, there are various actions that you must carry out:
Create or update a compelling, professional LinkedIn profile. LinkedIn prefers complete profiles to those that lack information. Include a hi-res head-and-shoulder photo that is indicative of the role you aspire to. Use the cover image to make clear what you do.
Start Networking
- Capitalise on your existing connections. Even friends, family, and existing and ex colleagues are a good starting point from which you can expand your network. Sync your profile with your email address book and turn on the “People You May Know” feature.
- Identify the right prospects, customers, and colleagues. Having expanded your visibility, you can start to focus on meaningful and relevant connections.
- Find the groups that you should belong to. Receive referrals and introductions to potential prospects. If you would like to connect with someone who does not know you, follow netiquette and send a personalised message laying out who you are, the context of your request, and why you would like to connect.
- Maintain relationships with colleagues, business acquaintances, and customers. Regular engagement may be as simple as liking or commenting on their posts or sending a congratulatory message when they share some news.
Publish on LinkedIn
- Garner more visibility by regularly posting content that hits the sweet spot between personal and professional. Authenticity is the key to building trust and elevating your status within the network.
- From basic status updates to in-depth thought leadership pieces, always incorporate a call-to-action (CTA) to inspire engagement. Familiarise yourself with tools such as LinkedIn Publishing and LinkedIn Live.
Frequently Asked Questions About Copywriting
What Is the Hub and Spoke Model of Copywriting?
Just like its logistical origins, a hub and spoke copywriting strategy includes a main hub – in this case a comprehensive article about a particular topic. The spokes emanating from it are a series of manageable sub-topics linked to the main article. Because all the material related to a particular topic is in one place, it encourages your readers to browse and reference the piece.
How Long Does Copywriting Take?
For your SEO copy to be beneficial, it must not be rushed.
For the best results, intensive research needs to be done. Depending on your industry, this could be rather time-consuming. Similarly, identifying the best-performing keywords and phrases requires adequate time to be done correctly.
Again, start your copywriting as early in the project as possible.
How Much Information Will You Need From Me?
The more insight and information you can share with your copywriter, the more effective your SEO copy will be. Clarify who your ideal clients are, who your fiercest competitors are, pertinent industry terminology, and any keyword ideas you have.
How Does Content Marketing Increase Sales?
By educating potential customers about products and services, content marketing nurtures leads and influences purchasing decisions.
How Often Should Content Be Published?
The frequency depends on business goals, resources, and audience engagement levels; however, consistency is key to maintaining audience interest.
Can Content Marketing Help With SEO?
Yes, high-quality, relevant content can significantly improve search rankings by driving traffic and increasing site engagement.
Rather than staring at a blank computer screen or taking ages to choose just the right word, let the team of content marketing specialists at WSI OMS help you author the perfect message for every occasion. Contact us about copywriting services in South Africa today.
Speak with a WSI Expert today!
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
Let's talk analytics
4 Morris Avenue,
George, Western Cape
Social