To grow your online business, you need a high flow of new customers. How will they get to your website? How can you increase the constant flow of new visitors to your website?
- Organic SEO: Search Engine Optimization uses keywords in the text, headings, page names and META tags. Links from other relevant websites are another important factor.
- Pay per Click: Advertise on Google and other search engines to get almost instant results. These ads come up based on the keyword query and you pay each time someone clicks thru on your ad.
- Affiliate Marketing: Advertise on other relevant websites and you pay the website owner each time a referral purchases or takes a particular action such as signing up.
- Article Writing: Write and publish educational articles and place them on article syndication sites. Other web site owners can publish them on their web sites. Links in the bottom resource box will lead interested people to your website.
- Blogging: Blog marketing attracts readers. Blog regularly about related topics your targeted customer is interested in. Include links back to your website.
- Social Networks: Set up profiles at popular social networking sites like LinkedIn, Facebook, MySpace , etc.
- Forums: Participate in online forums as an expert. You get to promote your business “quietly” in your signature line.
- Promo Items: Purchase things like pens or stress balls with your Web site name and URL on them and give them away at trade shows and industry events.
- Video: Setup viral video about your company, products and upload them on to a video network site.
- Free Offer: Offer a free ebook on your site. Give away a free report or analysis. Promote this on the social networks or in emails.