Choosing a website designer is about more than finding someone with technical skills. A good web design professional must be up to date with the latest web design trends to ensure that your website isn’t just good-looking but works. Consumers these days very often turn to the internet to find the products and services that they need, which means that your business cannot afford to be missing in the online community. If you are providing a service online, it can’t be mediocre – it must be exceptional and we’re going to help you with that. Here are a few tips for your web design:
- Make sure that it’s mobile friendly. Most online shoppers are using their smartphones, so make sure that your website is designed to work flawlessly on a variety of devices (laptops, desktop computers, tablets, and smartphones).
- Use images and videos that engage and attract customers. Content is important on your website, but include large images / graphics and videos to truly engage with the modern online user. Product-feature images and videos are particularly effective. It’s clear that these are more appealing than long drawn out pages of text.
- Keep it simple. Your design doesn’t have to be filled with flashing menus, pop-ups, and similar to be effective. Often, less is more. Keep it simple, but neat and eye-catching and you will have a winner.
- Make sure that your online payment system is safe and secure. The last thing you need is problems with online transactions. Use reputable online payment gateways. It will prove to your customers that you take their security seriously and value them as customers.
- Don’t forget to optimize! If you want your website to rank on a search-engine result in a good position, it’s important to incorporate good quality and valuable content that also engages with your consumer. Hiring a content writer or a professional copywriter will help you with this.
Web design and online marketing services offered by WSI OMS
If you are looking for professional assistance with your web design and online marketing, we are at your service. We offer a myriad of online marketing services to take your online presence and sales to the next level. For more information and advice, contact us via email or telephone at WSI OMS today.