The world of web design saw a lot of decision changes in 2014 with the release of iOS7 and Windows 8 tablets, causing a rise in the popularity of flat design websites and websites that were far more visually stimulating. At the same time, large landing pages with massive images and strong, yet simple, calls to action became the standard for businesses to market their goods and services in the digital world.
In 2015, we may not be looking at an enormous shift in the web design landscape as a whole, but with digital consciousness moving towards creating a unified brand experience for customers across a wider variety of extremely fragmented platforms, content marketing and search engine optimisation among other things are going to become more important than ever.
Five web design predictions for 2015:
- Nearly flat design. Flat design has become increasingly popular in recent times and will continue to do so in the future due to the fact it is easier to understand, aesthetically pleasing and easier to develop and make responsive. Nearly flat design has a “less is more” approach which will continue to grow in 2015 as it focuses on content and products as opposed to background design elements.
- Micro UX/Transitions. Paying attention to the smaller details of a site will create a more enjoyable online customer experience. It is the fun, seemingly insignificant features which should not be overlooked in web design going forward. You can create a wonderfully memorable experience with UX effects and transitions.
- Tiled navigation. More and more sites are implementing preview in the form of tiles and the simple reason for this is that images are more captivating and intriguing than text. Images create the feeling of walking into an actual store and will encourage users to complete a desired action before navigating away from your site.
- Device agnostic design. It is crucially important going forward that website designs function properly on all devices. With an increase in the use of mobile devices, it is important to consider the amount of screen resolution combinations, input methods, browser capabilities, and connection speeds to create the most enjoyable experience for visitors.
- Multi-page websites. Smart phones have created a love for scrolling, meaning users prefer to scroll rather than click. It would seem that multi-page web design, which allows users to view all you have to offer in a single page as opposed to clicking and navigating to multiple pages, will give websites more SEO power in the future.
At WSI OMS, we offer web design services of a world class standard to ensure the digital face of your brand is up to date and professional. To learn more about our range of digital marketing services, contact us today.