Spring is just around the corner and just as you need to spend some time spring cleaning your closets at home, you should also be focused on doing a bit of ‘upkeep’ to your digital marketing strategy. Here are some things to take a look at before the new season kicks off next month:
What’s not working anymore?
Do you have ‘legacy’ digital marketing strategies that aren’t really bringing in any business but still take a lot of time and effort? Relook your campaigns and strategies to determine what’s not giving you a return on investment.
Which social media profiles need more attention?
If you’ve created social media profiles for LinkedIn, Facebook, Pinterest, Twitter and GooglePlus, make sure you’re contributing relevant, unique content to each profile. If you see some of them aren’t performing well, find out if this is because your target audience simply isn’t using these channels, or if you need to rethink your strategy for that specific profile.
Investigate new options
Have you been procrastinating when it comes to launching a mobile campaign or uploading PowerPoint presentations to SlideShare? These simple, yet effective tools can add new fuel to your digital campaigns, so start researching and investigating platforms you haven’t been using in the past.
Need digital marketers to help you relook your internet marketing strategies? Whether you’re interested in paid google advertising and search optimisation or targeted social media, email or content marketing strategies, WSI OMS can help you. Contact us for more information today.